Cotton Pad
FailShoppers spend an estimated $2K a year here, so Cotton Pad is a Fail.
- Flapen Score
- 29 / 100Ranks 93 of 111 Beauty niches · −6 vs the category median of 3529
- Market size
- $2K/yr10K searches / yr
- 90-day growth
- -30.2%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 12 sellers
Flapen Score
Cotton Pad against its category
The dotted line is the Beauty average. Past it, Cotton Pad is stronger. Inside it, weaker.
Market
The Cotton Pad market on Amazon at a glance
Shoppers on Amazon Singapore searched for Cotton Pad 10K times last year and spent an estimated $2K. The top 5 brands take 93% of clicks. Demand peaks in Jul. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -30.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $2Ka year
- Peak month
- July2.8× the quietest month
- Top search term
- cotton pad5K searches a year
02 · Price
A sale here is worth $5.84.
Listings sell for $5.84 on average, from $2.49 to $16.34. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $5.84 that is $0 to $584 a year per listing.
- Average price
- $5.84under the $15 to $100 sweet spot
- Price range
- $2.49–$16.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$584
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #14 within Beauty. It carries 1,346 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 22.7%
- Average rank
- #14in Beauty
- Average rating
- 4.70 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,346per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Cotton Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
4%
- Brand 142%
- Brand 219%
- Brand 318%
- Brand 410%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Cotton Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.8×
Search terms
Top Cotton Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cotton pad5K/yr
- cotton3K/yr
- cotton pads1K/yr
- facial cotton459/yr
- cotton wool401/yr
- cotton pads for face283/yr
Reviews and returns
What reviews say buyers love and hate about Cotton Pad
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cotton Pad questions
Answered from the same tracked data.









