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Beard Trimmer

Fail

Shoppers spend an estimated $7K a year here, so Beard Trimmer is a Fail.

Flapen Score
41
41 / 100
Top 24% of 111 Beauty niches · +6 vs the category median of 35
Market size
$7K/yr11K searches / yr
90-day growth
+31.5%search demand this quarter
Competition
70%top-5 click share · 6 brands · 14 sellers

Flapen Score

Beard Trimmer against its category

The dotted line is the Beauty average. Past it, Beard Trimmer is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beard Trimmer market on Amazon at a glance

Shoppers on Amazon Singapore searched for Beard Trimmer 11K times last year and spent an estimated $7K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
+31.5%
Conversion, latest week
1.2%
Market size, estimated
$7Ka year
Peak month
October3.0× the quietest month
Top search term
beard trimmer5K searches a year

02 · Price

A sale here is worth $56.55.

Listings sell for $56.55 on average, from $29.38 to $99.89. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $56.55 that is $0 to $6K a year per listing.

Average price
$56.55inside the $15 to $100 sweet spot
Price range
$29.38–$99.89
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #30 within Beauty. It carries 7,389 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
75%
Out of stock, average day
25.4%
Average rank
#30in Beauty
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
7,389per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Beard Trimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

14

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Beard Trimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 3.0×

Reviews and returns

What reviews say buyers love and hate about Beard Trimmer

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Cutting/Trimming”
50%of negative reviews mention “Charging”
0.2%of orders come back
“Used once and Item did not charge on first charging and unable to return”
A buyer, on “Charging”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

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FAQ

Common Beard Trimmer questions

Answered from the same tracked data.