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Babyliss

a concentrated shelf (top 5 take 100% of clicks) — Babyliss doesn't clear our bar today.

Flapen Score

40
Skip it

Top 26% of 111 Beauty niches · +5 vs the category median of 35

Market size 1Growth 56Conversion 17Competition 0Returns 100Price range 95Avg price 79Brand share 0Review moat 38Quality gap 95
This niche Category average · 111 niches

Is Babyliss profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Babyliss is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 40/100.

Babyliss: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.8% over the last 90 days and 1.3% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr100
Search volume / yr+29.8%4K
Conversion rate1.3%
Avg price$88.99

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 2
Top-5 product click share100%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 1 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.0★
Avg reviews2,686

Top Babyliss products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • BaBylissPRO100%

Babyliss demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4KCVR1.3%Products1Brands1Top 5 Brands100%OOS Rate21.4%Rating4.0★Reviews2,686Avg BSR#128
150100Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecFebMarAugNovDecJanMarAprMay

Peak months: Jun, Nov · busiest ÷ quietest = 2.2×

Common Babyliss questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Babyliss 40/100 on Amazon Singapore — Skip it. The niche generates $5K/yr across 1 tracked products. Search demand moved +29.8% over the last 90 days.
Search demand for Babyliss on Amazon Singapore peaks in Jun–Nov, where the busiest month runs 2.2× the quietest.

Best Flapen score

The highest-scoring niches we track right now, across every category.