Argan Oil
FailShoppers spend an estimated $1K a year here, so Argan Oil is a Fail.
- Flapen Score
- 33 / 100Ranks 68 of 111 Beauty niches · −2 vs the category median of 3533
- Market size
- $1K/yr3K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 14 sellers
Flapen Score
Argan Oil against its category
The dotted line is the Beauty average. Past it, Argan Oil is stronger. Inside it, weaker.
Market
The Argan Oil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Argan Oil 3K times last year and spent an estimated $1K. The top 5 brands take 100% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $1Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- argan oil2K searches a year
02 · Price
A sale here is worth $16.44.
Listings sell for $16.44 on average, from $9.79 to $22.67. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $16.44 that is $0 to $2K a year per listing.
- Average price
- $16.44inside the $15 to $100 sweet spot
- Price range
- $9.79–$22.67
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #78 within Beauty. It carries 16,947 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 63%
- Out of stock, average day
- 4.1%
- Average rank
- #78in Beauty
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 16,947per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 114 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 114 months
Products
Top Argan Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 136%
- Brand 221%
- Brand 318%
- Brand 413%
- Brand 56%
- Brand 66%
Demand
Argan Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Argan Oil
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Argan Oil questions
Answered from the same tracked data.









