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Argan Oil

Fail

Shoppers spend an estimated $1K a year here, so Argan Oil is a Fail.

Flapen Score
33
33 / 100
Ranks 68 of 111 Beauty niches · −2 vs the category median of 35
Market size
$1K/yr3K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
82%top-5 click share · 6 brands · 14 sellers

Flapen Score

Argan Oil against its category

The dotted line is the Beauty average. Past it, Argan Oil is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Argan Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Argan Oil 3K times last year and spent an estimated $1K. The top 5 brands take 100% of clicks. Demand peaks in Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
2.6%
Market size, estimated
$1Ka year
Peak month
October1.9× the quietest month
Top search term
argan oil2K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $9.79 to $22.67. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $16.44 that is $0 to $2K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$9.79–$22.67
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #78 within Beauty. It carries 16,947 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
63%
Out of stock, average day
4.1%
Average rank
#78in Beauty
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
16,947per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 114 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
114 months

Products

Top Argan Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 221%
  • Brand 318%
  • Brand 413%
  • Brand 56%
  • Brand 66%

Demand

Argan Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Argan Oil

We read the reviews and the return reasons for every product selling here.

1.1%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Argan Oil questions

Answered from the same tracked data.