Is anti dandruff shampoo profitable to sell on Amazon Singapore?

The niche generates $0/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (35/100).

How competitive is the anti dandruff shampoo niche?

7 brands and 14 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.

When does demand for anti dandruff shampoo peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the anti dandruff shampoo niche?

Listings span $8.52–$46.46; the average listing price is $17.89 (sweet spot $15–$100). The average incumbent carries 6,393 reviews — the moat a new listing must climb.

anti dandruff shampoo

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.89

avg listing price — sweet spot $15–$100

Price range

Great$8.52–$46.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad6,392.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.4%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$0

$0/yr · 6K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, anti dandruff shampoo is a $0/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

anti dandruff shampoo market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$9K; units × avg price
Conversion rate: 0.0%
Avg BSR: #159
Page quality: 0%
Prime: 90%
Sponsored: 30%
Out of stock: 9.0%
Avg brand age: 89 months
Avg seller age: 47 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Bare Anatomy36%
SEBAMED16%
Head & Shoulders15%
Selsun Blue15%
Pilgrim7%
Clear7%
Open — no brand owns it (1 brand, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top anti dandruff shampoo search terms

anti dandruff shampoo3K/yr -21.7%3.1% conv.
dandruff shampoo2K/yr -18.4%2.5% conv.
dandruff987/yr -10.0%0.9% conv.
anti dandruff627/yr -9.2%3.6% conv.

All search terms

Top anti dandruff shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml

Bare Anatomy$12.984.1★10,002 rev

Selsun Blue Moisturizing Anti-dandruff Shampoo with Aloe 11 fl. oz. Selenium Sulfide 1%

Selsun Blue$31.914.6★16,063 rev

Head and Shoulders BARE Pure Clean Minimal Ingredients Anti Dandruff Shampoo 400ml

Head & Shoulders$10.150.0★0 rev

Sebamed Anti-Dandruff Shampoo | 1L Pump Bottle | Reduces Dandruff | Relieves Irritation Dry Scalp & Itching

SEBAMED$46.464.5★76 rev

SEBAMED Anti-Dandruff Shampoo - Scalp Balancing Hair Care for Oily Dandruff Prone Scalp (200mL)

SEBAMED$12.112.0★1 rev

Newest

by launch date

Head and Shoulders BARE Pure Clean Minimal Ingredients Anti Dandruff Shampoo 400ml

Head & Shoulders$10.150 rev

9mo ago

Pilgrim$13.208,583 rev

1y ago

Bare Anatomy Expert Anti-Dandruff Shampoo | Targets Oily Scalp and Sheds Dry Flakes Clears Away Dandruff Flakes Relieves from Excessive Oil | 250 ml

Bare Anatomy$12.9810,002 rev

3y ago

Sebamed Anti-Dandruff Shampoo | 1L Pump Bottle | Reduces Dandruff | Relieves Irritation Dry Scalp & Itching

SEBAMED$46.4676 rev

4y ago

Head & Shoulders Royal Oils Sulfate-Free Scalp Care Anti-Dandruff Shampoo for Natural Curly and Coily Hair with Coconut Oil and Apple Cider Vinegar Paraben Free 12.8 Fl Oz

Head & Shoulders$12.6826,269 rev

4y ago

What buyers say about anti dandruff shampoo

What buyers praise and complain about, mined from review topics.

Top return reasons

Product Condition100%

Common questions

Is anti dandruff shampoo profitable to sell on Amazon Singapore?: The niche generates $0/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Skip it (35/100).
How competitive is the anti dandruff shampoo niche?: 7 brands and 14 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
When does demand for anti dandruff shampoo peak?: Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the anti dandruff shampoo niche?: Listings span $8.52–$46.46; the average listing price is $17.89 (sweet spot $15–$100). The average incumbent carries 6,393 reviews — the moat a new listing must climb.