Is aftershave profitable to sell on Amazon Singapore?

The niche generates $0/yr across 4 tracked products. 90-day search growth is +19.6%. Flapen's verdict: Skip it (30/100).

How competitive is the aftershave niche?

2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for aftershave peak?

Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.

What does it cost to enter the aftershave niche?

Listings span $9.04–$28.27; the average listing price is $19.67 (sweet spot $15–$100). The average incumbent carries 5,940 reviews — the moat a new listing must climb.

aftershave

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$19.67

avg listing price — sweet spot $15–$100

Price range

Good$9.04–$28.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+19.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,940

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 3K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, aftershave is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

aftershave market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 0.0%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 6.8%
Avg brand age: 143 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Proraso50%
NIVEA50%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +19.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.7×

Open Trend

Top aftershave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA MEN Protect & Care Replenishing Post Shave Balm 100ml

NIVEA$9.044.3★51 rev

Proraso Eucalyptus and Menthol Refresh Aftershave Balm 100 milliliters

Proraso$28.274.6★10,062 rev

Proraso Sensitive Aftershave Balm Green Tea and Oatmeal 100 milliliters

Proraso$21.404.6★10,062 rev

NIVEA MEN Sensitive Soothing Post Shave Balm with Vitamin E Pro-Vitamin B5 and Chamomile Extract Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle

NIVEA$19.954.7★3,585 rev

Newest

by launch date

Proraso Eucalyptus and Menthol Refresh Aftershave Balm 100 milliliters

Proraso$28.2710,062 rev

11y ago

NIVEA MEN Protect & Care Replenishing Post Shave Balm 100ml

NIVEA$9.0451 rev

13y ago

Proraso Sensitive Aftershave Balm Green Tea and Oatmeal 100 milliliters

Proraso$21.4010,062 rev

14y ago

NIVEA MEN Sensitive Soothing Post Shave Balm with Vitamin E Pro-Vitamin B5 and Chamomile Extract Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle

NIVEA$19.953,585 rev

16y ago

Common questions

Is aftershave profitable to sell on Amazon Singapore?: The niche generates $0/yr across 4 tracked products. 90-day search growth is +19.6%. Flapen's verdict: Skip it (30/100).
How competitive is the aftershave niche?: 2 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for aftershave peak?: Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
What does it cost to enter the aftershave niche?: Listings span $9.04–$28.27; the average listing price is $19.67 (sweet spot $15–$100). The average incumbent carries 5,940 reviews — the moat a new listing must climb.