Is water wipes profitable to sell on Amazon Singapore?

The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (30/100).

How competitive is the water wipes niche?

2 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the water wipes niche?

Listings span $19.10–$69.12; the average listing price is $40.71 (sweet spot $15–$100). The average incumbent carries 18,629 reviews — the moat a new listing must climb.

water wipes

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.71

avg listing price — sweet spot $15–$100

Price range

Incredible$19.10–$69.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad18,628.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 3K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, water wipes is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

water wipes market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $10K–$20K; units × avg price
Conversion rate: 0.0%
Avg BSR: #22
Page quality: 0%
Prime: 89%
Sponsored: 11%
Out of stock: 14.5%
Avg brand age: 49 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

WaterWipes95%
Momcozy5%

Demand

Weekly Amazon search volume, last 43 weeks — +7.2% search growth over the last 90 days.

Open Trend

Top water wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WaterWipes Sensitive Baby Wipes Unscented 540 Count (9 Packs of 60 Count)

WaterWipes$54.934.7★26,825 rev

WaterWipes Biodegradable Original Baby Wipes 99.9% Water Based Wipes Unscented & Hypoallergenic for Sensitive Skin 180 Count (3 packs) Packaging May Vary

WaterWipes$34.874.7★32,029 rev

WaterWipes Sensitive Baby Wipes 720 Count (12 Packs of 60 Count) White 100005

WaterWipes$69.124.7★48,210 rev

WaterWipes On The Go Wipes 99.9% Water-Based Wipes for Travel Sports and to Refresh Skin Unscented & Hypoallergenic 100 Count (10 Packs)

WaterWipes$19.104.7★854 rev

WaterWipes On The Go Wipes 99.9% Water-Based Wipes for Travel Sports and to Refresh Skin Unscented & Hypoallergenic 224 Count (8 Packs)

WaterWipes$27.514.7★854 rev

Newest

by launch date

Momcozy Baby Wipes-Extra Large Size Design 99% Water Based Unscented & Hypoallergenic Cleansing & Moisturizing Baby Wipes for Sensitive Skin 12 Flip-Top Packs (720 Wipes Total)

Momcozy$37.250 rev

5mo ago

WaterWipes On The Go Wipes 99.9% Water-Based Wipes for Travel Sports and to Refresh Skin Unscented & Hypoallergenic 100 Count (10 Packs)

WaterWipes$19.10854 rev

1y ago

WaterWipes On The Go Wipes 99.9% Water-Based Wipes for Travel Sports and to Refresh Skin Unscented & Hypoallergenic 224 Count (8 Packs)

WaterWipes$27.51854 rev

1y ago

Waterwipes Newborn Baby Wipes 4 x 60 each

WaterWipes$39.246,585 rev

2y ago

WaterWipes Textured Clean Baby Wipes 99.9% Water Unscented & Hypoallergenic for Baby & Toddlers 9 Packs (540 Count)

WaterWipes$53.274,091 rev

7y ago

Common questions

Is water wipes profitable to sell on Amazon Singapore?: The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (30/100).
How competitive is the water wipes niche?: 2 brands and 5 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the water wipes niche?: Listings span $19.10–$69.12; the average listing price is $40.71 (sweet spot $15–$100). The average incumbent carries 18,629 reviews — the moat a new listing must climb.