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Water Wipes

Fail

Shoppers spend an estimated $0 a year here, so Water Wipes is a Fail.

Flapen Score
30
30 / 100
Ranks 33 of 54 Baby Products niches · −3 vs the category median of 33
Market size
$0/yr3K searches / yr
90-day growth
+7.2%search demand this quarter
Competition
76%top-5 click share · 2 brands · 5 sellers

Flapen Score

Water Wipes against its category

The dotted line is the Baby Products average. Past it, Water Wipes is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Water Wipes market on Amazon at a glance

Shoppers on Amazon Singapore searched for Water Wipes 3K times last year and spent an estimated $0. All 2 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+7.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
water wipes2K searches a year

02 · Price

A sale here is worth $40.71.

Listings sell for $40.71 on average, from $19.10 to $69.12. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $40.71 that is $0 to $4K a year per listing.

Average price
$40.71inside the $15 to $100 sweet spot
Price range
$19.10–$69.12
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #22 within Baby Products. It carries 18,629 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
14.5%
Average rank
#22in Baby Products
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
18,629per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Water Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Water Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12080Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.0× · 10 of 12 months tracked

Keep looking

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FAQ

Common Water Wipes questions

Answered from the same tracked data.