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Swim Diaper

Fail

The top 5 brands take 100% of clicks, so Swim Diaper is a Fail.

Flapen Score
35
35 / 100
Top 38% of 54 Baby Products niches · +2 vs the category median of 33
Market size
$3K/yr4K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
72%top-5 click share · 3 brands · 4 sellers

Flapen Score

Swim Diaper against its category

The dotted line is the Baby Products average. Past it, Swim Diaper is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swim Diaper market on Amazon at a glance

Shoppers on Amazon Singapore searched for Swim Diaper 4K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
5.7%
Market size, estimated
$3Ka year
Top search term
swim diaper2K searches a year

02 · Price

A sale here is worth $15.91.

Listings sell for $15.91 on average, from $6.45 to $24.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.91 that is $0 to $2K a year per listing.

Average price
$15.91inside the $15 to $100 sweet spot
Price range
$6.45–$24.66
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #53 within Baby Products. It carries 9,532 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
34.1%
Average rank
#53in Baby Products
Average rating
4.56 starsAmazon Singapore average 4.47 stars
Average reviews
9,532per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Swim Diaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 234%
  • Brand 311%

Demand

Swim Diaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Swim Diaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swim diaper2K/yr
  • swimming diaper647/yr
  • swim diapers584/yr
  • swim nappies371/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Swim Diaper questions

Answered from the same tracked data.