- Flapen Score
- 35 / 100Top 38% of 54 Baby Products niches · +2 vs the category median of 3335
- Market size
- $3K/yr4K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 72%top-5 click share · 3 brands · 4 sellers
Flapen Score
Swim Diaper against its category
The dotted line is the Baby Products average. Past it, Swim Diaper is stronger. Inside it, weaker.
Market
The Swim Diaper market on Amazon at a glance
Shoppers on Amazon Singapore searched for Swim Diaper 4K times last year and spent an estimated $3K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $3Ka year
- Top search term
- swim diaper2K searches a year
02 · Price
A sale here is worth $15.91.
Listings sell for $15.91 on average, from $6.45 to $24.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.91 that is $0 to $2K a year per listing.
- Average price
- $15.91inside the $15 to $100 sweet spot
- Price range
- $6.45–$24.66
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 34.1% of listings are out of stock. The average listing ranks #53 within Baby Products. It carries 9,532 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 34.1%
- Average rank
- #53in Baby Products
- Average rating
- 4.56 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,532per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Swim Diaper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Huggies Little Swimmers Large Pants 10ct(14+KG)
- Price
- $13.65
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 9y ago

Huggies Little Swimmers Pants S 12ct
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 7y ago

Huggies Little Swimmers Pants M 11ct
- Price
- $13.17
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 9y ago

Pampers Splashers Swim Diapers Size M 18 Count
- Price
- $23.13
- Rating
- 4.7/5
- Reviews
- 26,629
- Age
- 8y ago

Pampers Splashers Swim Diapers Size L 17 Count
- Price
- $18.06
- Rating
- 4.7/5
- Reviews
- 26,629
- Age
- 8y ago
Trending
estimated 90-day click momentum
Pampers Splashers Swim Diapers Size M 18 Count
- Price
- $23.13
- Rating
- 4.7/5
- Reviews
- 26,629
- Age
- 8y ago

Pampers Splashers Swim Diapers Size S 20 Count
- Price
- $22.29
- Rating
- 4.7/5
- Reviews
- 26,629
- Age
- 8y ago

Pampers Size 4 Splashers Swim Pants 11 Count Carry Pack Do Not Swell in Water (9-15 kg / 20-33 lbs)
- Price
- $17.51
- Rating
- 4.6/5
- Reviews
- 2,603
- Age
- 1y ago

Huggies Little Swimmers Disposable Swim Pants Small (15lb-34lb.) 12-Count
- Price
- $24.66
- Rating
- 4.7/5
- Reviews
- 12,566
- Age
- 7y ago

Pampers Splashers Swim Diapers Size L 17 Count
- Price
- $18.06
- Rating
- 4.7/5
- Reviews
- 26,629
- Age
- 8y ago
Newest
by launch date
Pampers Size 4 Splashers Swim Pants 11 Count Carry Pack Do Not Swell in Water (9-15 kg / 20-33 lbs)
- Price
- $17.51
- Rating
- 4.6/5
- Reviews
- 2,603
- Age
- 1y ago
![MamyPoko Swimming Boys Pants Baby Diapers M 6-12kg 3 Pcs [Single]](https://m.media-amazon.com/images/I/51PuNoa0BLL.jpg)
MamyPoko Swimming Boys Pants Baby Diapers M 6-12kg 3 Pcs [Single]
- Price
- $6.88
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago
![MamyPoko Swimming Girls Pants Baby Diapers L 9-14kg 3 Pcs [Single]](https://m.media-amazon.com/images/I/51TBRneLsOL.jpg)
MamyPoko Swimming Girls Pants Baby Diapers L 9-14kg 3 Pcs [Single]
- Price
- $6.45
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 3y ago

Huggies Little Swimmers Pants S 12ct
- Price
- $13.34
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 7y ago

Huggies Little Swimmers Disposable Swim Pants Small (15lb-34lb.) 12-Count
- Price
- $24.66
- Rating
- 4.7/5
- Reviews
- 12,566
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
4
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- HUGGIES54%
- Pampers34%
- MamyPoko11%
Demand
Swim Diaper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Swim Diaper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- swim diaper2K/yr
- swimming diaper647/yr
- swim diapers584/yr
- swim nappies371/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swim Diaper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









