avent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$27.62avg listing price — sweet spot $15–$100
Price range
Incredible$15.05–$42.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad6,594.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 7K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, avent is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
avent market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $7K–$14K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 22%
- Out of stock
- 6.7%
- Avg brand age
- 87 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- AVENT100%
Demand
Weekly Amazon search volume, last 46 weeks — +17.3% search growth over the last 90 days.Top avent search terms
- avent2K/yr
- philips avent2K/yr
- avent bottle2K/yr
- philips avent bottle915/yr
Top avent products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68
AVENT$32.264.8★834 rev
Philips Avent SCY903/04 PP Natural Response Baby Bottle 118ml (Pack of 4)
AVENT$27.734.8★24,482 rev
Philips Avent Natural Baby Bottle with Natural Response Purple 9oz 4pk SCY903/34 4 Pack
AVENT$31.514.8★24,482 rev
Philips Avent Glass Natural Baby Bottle with Natural Response 4oz 4pk SCY910/04
AVENT$40.934.6★5,033 rev
Philips Avent Natural Response Baby Bottles 260ml 2-pack SCY903/02
AVENT$20.964.8★102 rev
Newest
by launch datePhilips Avent Natural Response Baby Bottles 260ml 2-pack SCY903/02
AVENT$20.96102 rev
Philips Avent Natural Response Baby Bottles 125ml 2-pack SCY900/02
AVENT$18.9049 rev
AVENT Philips Natural Response Baby Bottle Glass Single (120ML)
AVENT$15.05266 rev
Philips Avent Natural Response Baby Bottles 330ml 2-pack SCY906/02
AVENT$18.4724 rev
Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68
AVENT$32.26834 rev
Trending
90-day click momentumAVENT Philips Natural Response Baby Bottle Glass Single (120ML)
AVENT$15.054.5★
Philips Avent Glass Natural Baby Bottle with Natural Response 4oz 4pk SCY910/04
AVENT$40.934.6★
Philips Avent Natural Baby Bottle with Natural Response Purple 9oz 4pk SCY903/34 4 Pack
AVENT$31.514.8★
Philips AVENT Glass Natural Baby Bottle with Natural Response Clear 8oz 4pk SCY913/04
AVENT$42.774.6★
Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68
AVENT$32.264.8★
What buyers say about avent
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is avent profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 9 tracked products. 90-day search growth is +17.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the avent niche?
- 1 brands and 5 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the avent niche?
- Listings span $15.05–$42.77; the average listing price is $27.62 (sweet spot $15–$100). The average incumbent carries 6,594 reviews — the moat a new listing must climb.