How competitive is the Avent niche on Amazon Singapore?

1 brands and 5 sellers compete in Avent on Amazon Singapore. The top 5 Avent products take 71% of clicks and its top 5 brands hold 100% of demand.

Avent

brand-locked demand (top 5 brands take 100% of clicks) — Avent doesn't clear our bar today.

Flapen Score

Skip it

Top 38% of 54 Baby Products niches · +2 vs the category median of 33

This niche Category average · 54 niches

Is Avent profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Avent is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.

Avent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.3% over the last 90 days and 1.2% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr500

Search volume / yr+17.3%7K

Conversion rate1.2%

Avg price$27.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 5

Top-5 product click share71%

Open market0%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Avent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68

Price: $32.26
Rating: 4.8/5
Reviews: 834
Age: 2y ago

Philips Avent SCY903/04 PP Natural Response Baby Bottle 118ml (Pack of 4)

Price: $27.73
Rating: 4.8/5
Reviews: 24,482
Age: 5y ago

Philips Avent Natural Baby Bottle with Natural Response Purple 9oz 4pk SCY903/34 4 Pack

Price: $31.51
Rating: 4.8/5
Reviews: 24,482
Age: 5y ago

Philips Avent Glass Natural Baby Bottle with Natural Response 4oz 4pk SCY910/04

Price: $40.93
Rating: 4.6/5
Reviews: 5,033
Age: 5y ago

Philips Avent Natural Response Baby Bottles 260ml 2-pack SCY903/02

Price: $20.96
Rating: 4.8/5
Reviews: 102
Age: 2y ago

Newest

by launch date

Philips Avent Natural Response Baby Bottles 260ml 2-pack SCY903/02

Price: $20.96
Rating: 4.8/5
Reviews: 102
Age: 2y ago

Philips Avent Natural Response Baby Bottles 125ml 2-pack SCY900/02

Price: $18.90
Rating: 4.4/5
Reviews: 49
Age: 2y ago

AVENT Philips Natural Response Baby Bottle Glass Single (120ML)

Price: $15.05
Rating: 4.5/5
Reviews: 266
Age: 2y ago

Philips Avent Natural Response Baby Bottles 330ml 2-pack SCY906/02

Price: $18.47
Rating: 4.6/5
Reviews: 24
Age: 2y ago

Philips Avent Natural Baby Bottle with Natural Response with Sea Design 9oz 4pk SCY903/68

Price: $32.26
Rating: 4.8/5
Reviews: 834
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

AVENT100%

Avent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR1.2%Products9Brands1Top 5 Brands100%OOS Rate6.7%Rating4.7★Reviews6,594Avg BSR#21

Top Avent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

avent2K/yr +19.4%0.8% conv.
philips avent2K/yr +38.1%0.0% conv.
avent bottle2K/yr +10.8%0.3% conv.
philips avent bottle915/yr -18.3%4.2% conv.

Avent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money

91%

2Advertised Vs Actual Product

3Measurement/Reading Accuracy

Common Avent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avent 35/100 on Amazon Singapore — Skip it. The niche generates $2K/yr across 9 tracked products. Search demand moved +17.3% over the last 90 days.

Avent sells for $27.62 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $15.05–$42.77. The average incumbent carries 6,594 reviews — the moat a new listing must climb.