How competitive is the Teether niche on Amazon Singapore?

4 brands and 7 sellers compete in Teether on Amazon Singapore. The top 5 Teether products take 100% of clicks and its top 5 brands hold 100% of demand.

Teether

a concentrated shelf (top 5 take 100% of clicks) — Teether doesn't clear our bar today.

Flapen Score

Skip it

Ranks 40 of 54 Baby Products niches · −5 vs the category median of 33

This niche Category average · 54 niches

Is Teether profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Teether is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Teether: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.6% over the last 90 days and 2.9% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr250

Search volume / yr+12.6%5K

Conversion rate2.9%

Avg price$14.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 7

Top-5 product click share100%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 5 products

Top Teether products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy

Price: $16.99
Rating: 4.8/5
Reviews: 40,930
Age: 13y ago

MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green

Price: $14.74
Rating: 4.8/5
Reviews: 3,123
Age: 3y ago

haakaa Silicone Twin Flower Teether - Sky Blue

Price: $22.22
Rating: 4.8/5
Reviews: 294
Age: 1y ago

Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months

Price: $11.32
Rating: 4.8/5
Reviews: 330
Age: 1y ago

Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle

Price: $9.11
Rating: 4.9/5
Reviews: 1,224
Age: 2y ago

Newest

by launch date

haakaa Silicone Twin Flower Teether - Sky Blue

Price: $22.22
Rating: 4.8/5
Reviews: 294
Age: 1y ago

Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months

Price: $11.32
Rating: 4.8/5
Reviews: 330
Age: 1y ago

Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle

Price: $9.11
Rating: 4.9/5
Reviews: 1,224
Age: 2y ago

MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green

Price: $14.74
Rating: 4.8/5
Reviews: 3,123
Age: 3y ago

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy

Price: $16.99
Rating: 4.8/5
Reviews: 40,930
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Manhattan Toy30%
Nuby29%
MIRALOOP23%
haakaa17%
Open — no brand owns it (0%)

Teether demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR2.9%Products5Brands4Top 5 Brands100%OOS Rate6.3%Rating4.8★Reviews9,180Avg BSR#14

Top Teether search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

teether3K/yr +48.6%1.1% conv.
baby teether1K/yr +12.9%1.5% conv.
teething toy658/yr -68.4%0.0% conv.
teether baby239/yr +100.0%0.0% conv.

Common Teether questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Teether 28/100 on Amazon Singapore — Skip it. The niche generates $2K/yr across 5 tracked products. Search demand moved +12.6% over the last 90 days.

Teether sells for $14.88 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $9.11–$22.22. The average incumbent carries 9,180 reviews — the moat a new listing must climb.