Teether
FailThe top 5 products take 100% of clicks, so Teether is a Fail.
- Flapen Score
- 28 / 100Ranks 40 of 54 Baby Products niches · −5 vs the category median of 3328
- Market size
- $2K/yr5K searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 7 sellers
Flapen Score
Teether against its category
The dotted line is the Baby Products average. Past it, Teether is stronger. Inside it, weaker.
Market
The Teether market on Amazon at a glance
Shoppers on Amazon Singapore searched for Teether 5K times last year and spent an estimated $2K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $2Ka year
- Top search term
- teether3K searches a year
02 · Price
A sale here is worth $14.88.
Listings sell for $14.88 on average, from $9.11 to $22.22. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $14.88 that is $0 to $1K a year per listing.
- Average price
- $14.88under the $15 to $100 sweet spot
- Price range
- $9.11–$22.22
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #14 within Baby Products. It carries 9,180 reviews at 4.82 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #14in Baby Products
- Average rating
- 4.82 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,180per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Teether products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 40,930
- Age
- 13y ago

MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 3,123
- Age
- 3y ago

haakaa Silicone Twin Flower Teether - Sky Blue
- Price
- $22.22
- Rating
- 4.8/5
- Reviews
- 294
- Age
- 1y ago

Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago

Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle
- Price
- $9.11
- Rating
- 4.9/5
- Reviews
- 1,224
- Age
- 2y ago
Trending
estimated 90-day click momentum
Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle
- Price
- $9.11
- Rating
- 4.9/5
- Reviews
- 1,224
- Age
- 2y ago

haakaa Silicone Twin Flower Teether - Sky Blue
- Price
- $22.22
- Rating
- 4.8/5
- Reviews
- 294
- Age
- 1y ago

MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 3,123
- Age
- 3y ago

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 40,930
- Age
- 13y ago

Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago
Newest
by launch date
haakaa Silicone Twin Flower Teether - Sky Blue
- Price
- $22.22
- Rating
- 4.8/5
- Reviews
- 294
- Age
- 1y ago

Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago

Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle
- Price
- $9.11
- Rating
- 4.9/5
- Reviews
- 1,224
- Age
- 2y ago

MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 3,123
- Age
- 3y ago

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 40,930
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Manhattan Toy30%
- Nuby29%
- MIRALOOP23%
- haakaa17%
- Open — no brand owns it (0%)
Demand
Teether search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked
Search terms
Top Teether search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- teether3K/yr
- baby teether1K/yr
- teething toy658/yr
- teether baby239/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teether questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









