Is teether profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 5 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (28/100).

How competitive is the teether niche?

4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the teether niche?

Listings span $9.11–$22.22; the average listing price is $14.88 (sweet spot $15–$100). The average incumbent carries 9,180 reviews — the moat a new listing must climb.

teether

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.88

avg listing price — sweet spot $15–$100

Price range

Good$9.11–$22.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,180.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$2K

$2K/yr · 5K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, teether is a $2K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

teether market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $1K–$4K; units × avg price
Conversion rate: 2.9%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 20%
Out of stock: 6.3%
Avg brand age: 78 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Manhattan Toy30%
Nuby29%
MIRALOOP23%
haakaa17%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — +12.6% search growth over the last 90 days.

Open Trend

Top teether search terms

teether3K/yr +48.6%1.1% conv.
baby teether1K/yr +12.9%1.5% conv.
teething toy658/yr -68.4%0.0% conv.
teether baby239/yr +100.0%0.0% conv.

All search terms

Top teether products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy

Manhattan Toy$16.994.8★40,930 rev

MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green

MIRALOOP$14.744.8★3,123 rev

haakaa Silicone Twin Flower Teether - Sky Blue

haakaa$22.224.8★294 rev

Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months

Nuby$11.324.8★330 rev

Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle

Nuby$9.114.9★1,224 rev

Newest

by launch date

haakaa Silicone Twin Flower Teether - Sky Blue

haakaa$22.22294 rev

1y ago

Nuby NanaNubs Banana Massaging Toothbrush and Realistic Silicone Carrot Teether with Massaging Bristles Combo - Gentle on Gums - 3 Months

Nuby$11.32330 rev

1y ago

Nuby Teethe N Pop Sensory Play Teether BPA Free 3+m Turtle

Nuby$9.111,224 rev

2y ago

MiraloopTeething Toy for Baby 0-6 12 18 Months Infant Jellydog Never Drop Food Grade Silicone Rocking Teether Prevent Choking & Odorless Less Dust and Hair Adhesion Baby Gift Mint Green

MIRALOOP$14.743,123 rev

3y ago

Manhattan Toy Winkel Rattle and Sensory Teether Activity Toy

Manhattan Toy$16.9940,930 rev

13y ago

Common questions

Is teether profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 5 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (28/100).
How competitive is the teether niche?: 4 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the teether niche?: Listings span $9.11–$22.22; the average listing price is $14.88 (sweet spot $15–$100). The average incumbent carries 9,180 reviews — the moat a new listing must climb.