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Teether

Fail

The top 5 products take 100% of clicks, so Teether is a Fail.

Flapen Score
28
28 / 100
Ranks 40 of 54 Baby Products niches · −5 vs the category median of 33
Market size
$2K/yr5K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 7 sellers

Flapen Score

Teether against its category

The dotted line is the Baby Products average. Past it, Teether is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Teether market on Amazon at a glance

Shoppers on Amazon Singapore searched for Teether 5K times last year and spent an estimated $2K. All 4 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
2.9%
Market size, estimated
$2Ka year
Top search term
teether3K searches a year

02 · Price

A sale here is worth $14.88.

Listings sell for $14.88 on average, from $9.11 to $22.22. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $14.88 that is $0 to $1K a year per listing.

Average price
$14.88under the $15 to $100 sweet spot
Price range
$9.11–$22.22
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #14 within Baby Products. It carries 9,180 reviews at 4.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#14in Baby Products
Average rating
4.82 starsAmazon Singapore average 4.47 stars
Average reviews
9,180per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Teether products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$217$434$651$8681001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Manhattan Toy30%
  • Nuby29%
  • MIRALOOP23%
  • haakaa17%
  • Open — no brand owns it (0%)

Demand

Teether search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Teether search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • teether3K/yr
  • baby teether1K/yr
  • teething toy658/yr
  • teether baby239/yr

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Teether questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data