Playmat
brand-locked demand (top 5 brands take 100% of clicks) — Playmat doesn't clear our bar today.
Flapen Score
Ranks 31 of 54 Baby Products niches · −2 vs the category median of 33
Is Playmat profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Playmat is a $4K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Playmat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +22.4% over the last 90 days and 0.4% of searches end in a purchase.
$4K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top Playmat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
- Price
- $66.35
- Rating
- 4.8/5
- Reviews
- 1,212
- Age
- 2y ago
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago
Blissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
- Price
- $71.44
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago
Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
- Price
- $75.39
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 1y ago
Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
- Price
- $63.67
- Rating
- 4.6/5
- Reviews
- 719
- Age
- 1y ago
Trending
90-day click momentumBlissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
- Price
- $71.44
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago
Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
- Price
- $66.35
- Rating
- 4.8/5
- Reviews
- 1,212
- Age
- 2y ago
Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
- Price
- $63.67
- Rating
- 4.6/5
- Reviews
- 719
- Age
- 1y ago
Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
- Price
- $75.39
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 1y ago
Newest
by launch dateBlissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
- Price
- $63.67
- Rating
- 4.6/5
- Reviews
- 719
- Age
- 1y ago
Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
- Price
- $75.39
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 1y ago
Blissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
- Price
- $71.44
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago
Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
- Price
- $66.35
- Rating
- 4.8/5
- Reviews
- 1,212
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Blissful Diary67%
- XVISHX27%
- Baby Einstein4%
- Mallify2%
- Open — no brand owns it (0%)
Playmat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Playmat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- playmat4K/yr
- baby play mat3K/yr
- baby mat2K/yr
- play mat2K/yr
- playmat baby1K/yr
- baby playmat2K/yr
- play mat baby597/yr
- kids play mat851/yr
Playmat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Playmat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
