playmat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$46.01–$96.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$71.04avg listing price — sweet spot $15–$100
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,847.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, playmat is a $4K/yr Amazon Singapore market (15K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
playmat market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$7K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 0%
- Out of stock
- 14.2%
- Avg brand age
- 54 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Blissful Diary67%
- XVISHX27%
- Baby Einstein4%
- Mallify2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — +22.4% search growth over the last 90 days.Top playmat search terms
- playmat4K/yr
- baby play mat3K/yr
- baby mat2K/yr
- play mat2K/yr
- playmat baby1K/yr
- baby playmat2K/yr
- play mat baby597/yr
- kids play mat851/yr
Top playmat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
Blissful Diary$66.354.8★1,212 rev
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
XVISHX$96.824.5★1,084 rev
Blissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
Blissful Diary$71.444.3★450 rev
Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
Blissful Diary$75.394.6★419 rev
Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
Blissful Diary$63.674.6★719 rev
Newest
by launch dateBlissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
Blissful Diary$63.67719 rev
Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
Blissful Diary$75.39419 rev
Blissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
Blissful Diary$71.44450 rev
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
XVISHX$96.821,084 rev
Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
Blissful Diary$66.351,212 rev
Trending
90-day click momentumBlissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
Blissful Diary$71.444.3★
Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
XVISHX$96.824.5★
Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
Blissful Diary$66.354.8★
Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
Blissful Diary$63.674.6★
Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
Blissful Diary$75.394.6★
What buyers say about playmat
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is playmat profitable to sell on Amazon Singapore?
- The niche generates $4K/yr across 7 tracked products. 90-day search growth is +22.4%. Flapen's verdict: Skip it (31/100).
- How competitive is the playmat niche?
- 4 brands and 21 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the playmat niche?
- Listings span $46.01–$96.82; the average listing price is $71.04 (sweet spot $15–$100). The average incumbent carries 4,848 reviews — the moat a new listing must climb.