Skip to content

Playmat

Fail

The top 5 brands take 100% of clicks, so Playmat is a Fail.

Flapen Score
31
31 / 100
Ranks 31 of 54 Baby Products niches · −2 vs the category median of 33
Market size
$4K/yr15K searches / yr
90-day growth
+22.4%search demand this quarter
Competition
94%top-5 click share · 4 brands · 21 sellers

Flapen Score

Playmat against its category

The dotted line is the Baby Products average. Past it, Playmat is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playmat market on Amazon at a glance

Shoppers on Amazon Singapore searched for Playmat 15K times last year and spent an estimated $4K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
+22.4%
Conversion, latest week
0.4%
Market size, estimated
$4Ka year
Top search term
playmat4K searches a year

02 · Price

A sale here is worth $71.04.

Listings sell for $71.04 on average, from $46.01 to $96.82. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $71.04 that is $0 to $7K a year per listing.

Average price
$71.04inside the $15 to $100 sweet spot
Price range
$46.01–$96.82
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #33 within Baby Products. It carries 4,848 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
14.2%
Average rank
#33in Baby Products
Average rating
4.57 starsAmazon Singapore average 4.47 stars
Average reviews
4,848per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Playmat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 227%
  • Brand 34%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Playmat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Playmat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playmat4K/yr
  • baby play mat3K/yr
  • baby mat2K/yr
  • play mat2K/yr
  • playmat baby1K/yr
  • baby playmat2K/yr
  • play mat baby597/yr
  • kids play mat851/yr

Reviews and returns

What reviews say buyers love and hate about Playmat

We read the reviews and the return reasons for every product selling here.

1.5%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Playmat questions

Answered from the same tracked data.