- Flapen Score
- 31 / 100Ranks 31 of 54 Baby Products niches · −2 vs the category median of 3331
- Market size
- $4K/yr15K searches / yr
- 90-day growth
- +22.4%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 21 sellers
Flapen Score
Playmat against its category
The dotted line is the Baby Products average. Past it, Playmat is stronger. Inside it, weaker.
Market
The Playmat market on Amazon at a glance
Shoppers on Amazon Singapore searched for Playmat 15K times last year and spent an estimated $4K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 15K
- Growth, 90 days vs prior 90
- +22.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $4Ka year
- Top search term
- playmat4K searches a year
02 · Price
A sale here is worth $71.04.
Listings sell for $71.04 on average, from $46.01 to $96.82. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $71.04 that is $0 to $7K a year per listing.
- Average price
- $71.04inside the $15 to $100 sweet spot
- Price range
- $46.01–$96.82
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 1.5%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #33 within Baby Products. It carries 4,848 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 86%
- Out of stock, average day
- 14.2%
- Average rank
- #33in Baby Products
- Average rating
- 4.57 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,848per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Playmat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
- Price
- $66.35
- Rating
- 4.8/5
- Reviews
- 1,212
- Age
- 2y ago

Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago

Blissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
- Price
- $71.44
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago

Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
- Price
- $75.39
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 1y ago

Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
- Price
- $63.67
- Rating
- 4.6/5
- Reviews
- 719
- Age
- 1y ago
Trending
estimated 90-day click momentum
Blissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
- Price
- $71.44
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago

Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago

Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
- Price
- $66.35
- Rating
- 4.8/5
- Reviews
- 1,212
- Age
- 2y ago

Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
- Price
- $63.67
- Rating
- 4.6/5
- Reviews
- 719
- Age
- 1y ago

Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
- Price
- $75.39
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 1y ago
Newest
by launch date
Blissful Diary Baby Play Mats for Floor Playground Mat 50x50 Thick Padded Foam Filling for Infants and Toddlers Earth Tones Ap Mat
- Price
- $63.67
- Rating
- 4.6/5
- Reviews
- 719
- Age
- 1y ago

Blissful Diary Vegan Leather Baby Play Mat 50x50 Thicken Foam Cushioned & Waterproof Playpen Mat for Infants and Toddlers Stylish and Just Wipe-Clean Crawling Mat for Babyplay on Floor Brown Gray
- Price
- $75.39
- Rating
- 4.6/5
- Reviews
- 419
- Age
- 1y ago

Blissful Diary Baby Play Mat Extra Thicker & Large 71 x 59 Playpen Mat Soft Cushioning Foam Baby Mat for Floor Non-Slip & Washable Play Mats for Babies and Toddlers Infants Earth Tones Design
- Price
- $71.44
- Rating
- 4.3/5
- Reviews
- 450
- Age
- 1y ago

Baby Play Mat 50 x 50 Inch Play Mat Perfect for Use Baby Playpen Foldable Baby Foam Playmat for Floor Portable Waterproof Activity PlayMats for Babies Infants and Toddlers
- Price
- $96.82
- Rating
- 4.5/5
- Reviews
- 1,084
- Age
- 2y ago

Blissful Diary Baby Play Mats for Floor 50x50 Play Mat for Playpen Thicken Soft Padding Foam Playmats for Babies and Toddlers Infants Foldable and Machine Washable Baby Crawling Mat Boho Design
- Price
- $66.35
- Rating
- 4.8/5
- Reviews
- 1,212
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
21
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- Blissful Diary67%
- XVISHX27%
- Baby Einstein4%
- Mallify2%
- Open — no brand owns it (0%)
Demand
Playmat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8× · 11 of 12 months tracked
Search terms
Top Playmat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- playmat4K/yr
- baby play mat3K/yr
- baby mat2K/yr
- play mat2K/yr
- playmat baby1K/yr
- baby playmat2K/yr
- play mat baby597/yr
- kids play mat851/yr
Reviews and returns
What reviews say buyers love and hate about Playmat
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Playmat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









