How competitive is the Kids Body Wash niche on Amazon Singapore?

6 brands and 15 sellers compete in Kids Body Wash on Amazon Singapore. The top 5 Kids Body Wash products take 88% of clicks and its top 5 brands hold 88% of demand.

Kids Body Wash

a small market ($2K/yr) — Kids Body Wash doesn't clear our bar today.

Flapen Score

Skip it

Ranks 28 of 54 Baby Products niches · −1 vs the category median of 33

This niche Category average · 54 niches

Is Kids Body Wash profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Kids Body Wash is a $2K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 32/100.

Kids Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.1% over the last 90 days and 4.5% of searches end in a purchase.

$2K

revenue / yr

Units sold / yr500

Search volume / yr-16.1%3K

Conversion rate4.5%

Avg price$13.89

Who owns the niche?

The top 5 brands hold 88% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers6 · 15

Top-5 product click share88%

Open market13%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 6 products

Top Kids Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Washes Away Dirt & Germs Without Drying Tear-Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz

Price: $14.82
Rating: 4.8/5
Reviews: 4,519
Age: 4y ago

Dr Teals Kids 3 in 1 Elderberry Bubble Bath Body Wash & Shampoo with Vitamin C & Essential Oils 20 fl oz

Price: $10.39
Rating: 4.6/5
Reviews: 4,924
Age: 5y ago

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.

Price: $19.12
Rating: 4.6/5
Reviews: 983
Age: 3y ago

Bioderma ABCDerm Gel Moussant 1L

Price: $21.01
Rating: 4.7/5
Reviews: 3,750
Age: 13y ago

Cetaphil Baby Gentle Wash & Shampoo (400 Ml)

Price: $11.32
Rating: 4.8/5
Reviews: 609
Age: 6y ago

Newest

by launch date

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.

Price: $19.12
Rating: 4.6/5
Reviews: 983
Age: 3y ago

Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Washes Away Dirt & Germs Without Drying Tear-Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz

Price: $14.82
Rating: 4.8/5
Reviews: 4,519
Age: 4y ago

Dr Teals Kids 3 in 1 Elderberry Bubble Bath Body Wash & Shampoo with Vitamin C & Essential Oils 20 fl oz

Price: $10.39
Rating: 4.6/5
Reviews: 4,924
Age: 5y ago

Cetaphil Baby Gentle Wash & Shampoo (400 Ml)

Price: $11.32
Rating: 4.8/5
Reviews: 609
Age: 6y ago

Kodomo Baby Bath Rice Milk 1L

Price: $6.70
Rating: 4.9/5
Reviews: 10
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Aveeno Baby30%
Dr Teal's15%
Fairy Tales15%
Bioderma14%
Cetaphil14%
Kodomo13%

Kids Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3KCVR4.5%Products6Brands6Top 5 Brands88%OOS Rate9.3%Rating4.7★Reviews2,466Avg BSR#81

Kids Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Kids Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Body Wash 32/100 on Amazon Singapore — Skip it. The niche generates $2K/yr across 6 tracked products. Search demand moved -16.1% over the last 90 days.

Kids Body Wash sells for $13.89 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $6.70–$21.01. The average incumbent carries 2,466 reviews — the moat a new listing must climb.