Is kids body wash profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 6 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (32/100).

How competitive is the kids body wash niche?

6 brands and 15 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.

What does it cost to enter the kids body wash niche?

Listings span $6.70–$21.01; the average listing price is $13.89 (sweet spot $15–$100). The average incumbent carries 2,466 reviews — the moat a new listing must climb.

kids body wash

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$13.89

avg listing price — sweet spot $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Price range

Okay$6.70–$21.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,465.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-16.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$2K

$2K/yr · 3K searches

According to Flapen's Amazon Singapore niche tracking, kids body wash is a $2K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kids body wash market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $3K–$7K; units × avg price
Conversion rate: 4.5%
Avg BSR: #81
Page quality: 0%
Prime: 83%
Sponsored: 17%
Out of stock: 9.3%
Avg brand age: 92 months
Avg seller age: 34 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Aveeno Baby30%
Dr Teal's15%
Fairy Tales15%
Bioderma14%
Cetaphil14%
Kodomo13%

Demand

Weekly Amazon search volume, last 44 weeks — -16.1% search growth over the last 90 days.

Open Trend

Top kids body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Washes Away Dirt & Germs Without Drying Tear-Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz

Aveeno Baby$14.824.8★4,519 rev

Dr Teals Kids 3 in 1 Elderberry Bubble Bath Body Wash & Shampoo with Vitamin C & Essential Oils 20 fl oz

Dr Teal's$10.394.6★4,924 rev

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.

Fairy Tales$19.124.6★983 rev

Bioderma ABCDerm Gel Moussant 1L

Bioderma$21.014.7★3,750 rev

Cetaphil Baby Gentle Wash & Shampoo (400 Ml)

Cetaphil$11.324.8★609 rev

Newest

by launch date

Fairy Tales Daily Cleanse Kids Body Wash | Kids Soap With Gentle Clean Natural Ingredients | Sulfate Free Silicone Free Body Wash for Boys and Girls - 16 oz.

Fairy Tales$19.12983 rev

3y ago

Aveeno Kids Sensitive Skin Face & Body Wash with Oat Extract Gently Washes Away Dirt & Germs Without Drying Tear-Free & Suitable for All Skin Tones Hypoallergenic 18 fl. Oz

Aveeno Baby$14.824,519 rev

4y ago

Dr Teals Kids 3 in 1 Elderberry Bubble Bath Body Wash & Shampoo with Vitamin C & Essential Oils 20 fl oz

Dr Teal's$10.394,924 rev

5y ago

Cetaphil Baby Gentle Wash & Shampoo (400 Ml)

Cetaphil$11.32609 rev

6y ago

Kodomo Baby Bath Rice Milk 1L

Kodomo$6.7010 rev

7y ago

What buyers say about kids body wash

What buyers praise and complain about, mined from review topics.

Top return reasons

Leak-Proof100%

Common questions

Is kids body wash profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 6 tracked products. 90-day search growth is -16.1%. Flapen's verdict: Skip it (32/100).
How competitive is the kids body wash niche?: 6 brands and 15 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
What does it cost to enter the kids body wash niche?: Listings span $6.70–$21.01; the average listing price is $13.89 (sweet spot $15–$100). The average incumbent carries 2,466 reviews — the moat a new listing must climb.