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Fisher Price

Fail

The top 5 brands take 100% of clicks, so Fisher Price is a Fail.

Flapen Score
33
33 / 100
Ranks 25 of 54 Baby Products niches · on the category median
Market size
$12K/yr18K searches / yr
90-day growth
+42.2%search demand this quarter
Competition
84%top-5 click share · 1 brands · 9 sellers

Flapen Score

Fisher Price against its category

The dotted line is the Baby Products average. Past it, Fisher Price is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fisher Price market on Amazon at a glance

Shoppers on Amazon Singapore searched for Fisher Price 18K times last year and spent an estimated $12K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+42.2%
Conversion, latest week
1.6%
Market size, estimated
$12Ka year
Top search term
fisher price17K searches a year

02 · Price

A sale here is worth $41.25.

Listings sell for $41.25 on average, from $13.33 to $89.13. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $41.25 that is $0 to $4K a year per listing.

Average price
$41.25inside the $15 to $100 sweet spot
Price range
$13.33–$89.13
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #32 within Baby Products. It carries 8,573 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
86%
Out of stock, average day
14.1%
Average rank
#32in Baby Products
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
8,573per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Fisher Price products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Fisher Price search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 5.2× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Fisher Price

We read the reviews and the return reasons for every product selling here.

2.5%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Fisher Price questions

Answered from the same tracked data.