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Cotton Bud

Fail

Shoppers spend an estimated $1K a year here, so Cotton Bud is a Fail.

Flapen Score
26
26 / 100
Ranks 43 of 54 Baby Products niches · −7 vs the category median of 33
Market size
$1K/yr6K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
70%top-5 click share · 6 brands · 11 sellers

Flapen Score

Cotton Bud against its category

The dotted line is the Baby Products average. Past it, Cotton Bud is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cotton Bud market on Amazon at a glance

Shoppers on Amazon Singapore searched for Cotton Bud 6K times last year and spent an estimated $1K. The top 5 brands take 100% of clicks. Demand peaks in Sep–Oct. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
3.6%
Market size, estimated
$1Ka year
Peak month
September1.9× the quietest month
Top search term
cotton buds4K searches a year

02 · Price

A sale here is worth $5.20.

Listings sell for $5.20 on average, from $2.47 to $17.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $5.20 that is $0 to $520 a year per listing.

Average price
$5.20under the $15 to $100 sweet spot
Price range
$2.47–$17.63
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$520
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #31 within Baby Products. It carries 2,798 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
28.6%
Average rank
#31in Baby Products
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
2,798per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Cotton Bud products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 230%
  • Brand 317%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Cotton Bud search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Cotton Bud

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
0.1%of orders come back
“Good quality”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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FAQ

Common Cotton Bud questions

Answered from the same tracked data.