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Chiikawa

Fail

Shoppers spend an estimated $0 a year here, so Chiikawa is a Fail.

Flapen Score
24
24 / 100
Ranks 46 of 54 Baby Products niches · −9 vs the category median of 33
Market size
$0/yr6K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Chiikawa against its category

The dotted line is the Baby Products average. Past it, Chiikawa is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiikawa market on Amazon at a glance

Shoppers on Amazon Singapore searched for Chiikawa 6K times last year and spent an estimated $0. All 4 brands take every click. Demand peaks in Oct–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December2.7× the quietest month
Top search term
chiikawa6K searches a year

02 · Price

A sale here is worth $20.77.

Listings sell for $20.77 on average, from $11.56 to $29.17. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $20.77 that is $0 to $2K a year per listing.

Average price
$20.77inside the $15 to $100 sweet spot
Price range
$11.56–$29.17
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #62 within Baby Products. It carries 131 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#62in Baby Products
Average rating
4.45 starsAmazon Singapore average 4.47 stars
Average reviews
131per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Chiikawa products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$0101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • EPOCH39%
  • タカラトミー(TAKARA TOMY)28%
  • LEC(レック)19%
  • BANDAI14%

Demand

Chiikawa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMar

Peak months: Oct, Dec · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Chiikawa

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Thickness”
5.9%of orders come back
“Wipes are rather thin”
A buyer, on “Thickness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Chiikawa questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data