Is changing pad profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Skip it (32/100).

How competitive is the changing pad niche?

5 brands and 6 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

When does demand for changing pad peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the changing pad niche?

Listings span $9.30–$120.62; the average listing price is $42.99 (sweet spot $15–$100). The average incumbent carries 984 reviews — the moat a new listing must climb.

changing pad

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$42.99

avg listing price — sweet spot $15–$100

Price range

Great$9.30–$120.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good983.86

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad83%

top-5 click share — a locked-up shelf

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 7K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, changing pad is a $2K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

changing pad market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$4K; units × avg price
Conversion rate: 0.8%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 11.2%
Avg brand age: 54 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Blissful Diary27%
Ubbi24%
ZICOTO24%
Skip Hop18%
Alatino7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top changing pad search terms

changing pad2K/yr +42.1%0.2% conv.
baby changing pad1K/yr +0.0%0.0% conv.
diaper changing pad1K/yr +4.4%0.0% conv.
changing mat912/yr +23.1%0.4% conv.
diaper changing mat806/yr +18.9%0.0% conv.
baby changing mat749/yr -36.2%0.0% conv.

All search terms

Top changing pad products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag

ZICOTO$28.704.7★527 rev

Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat

Skip Hop$120.624.3★94 rev

Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green

Blissful Diary$58.784.8★1,231 rev

Ubbi On-The-Go Changing Baby Mat with Carrying Bag Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Changing Pad Sage Green

Ubbi$11.084.7★269 rev

Ubbi On-The-Go Diaper Changing Baby Mat Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Folding Pad Baby Traveling Accessories Taupe

Ubbi$9.304.7★931 rev

Newest

by launch date

Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat

Skip Hop$120.6294 rev

10mo ago

Blissful Diary Muslin Baby Changing Pad with Waterproof Lining Foam Diaper Changing Table Pad with Cover for Dressers (Dusty Pink Avocado)

Blissful Diary$42.87388 rev

1y ago

Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green

Blissful Diary$58.781,231 rev

1y ago

Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag

ZICOTO$28.70527 rev

2y ago