Changing Pad
FailThe top 5 brands take 100% of clicks, so Changing Pad is a Fail.
- Flapen Score
- 32 / 100Ranks 28 of 54 Baby Products niches · −1 vs the category median of 3332
- Market size
- $2K/yr7K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 83%top-5 click share · 5 brands · 6 sellers
Flapen Score
Changing Pad against its category
The dotted line is the Baby Products average. Past it, Changing Pad is stronger. Inside it, weaker.
Market
The Changing Pad market on Amazon at a glance
Shoppers on Amazon Singapore searched for Changing Pad 7K times last year and spent an estimated $2K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $2Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- changing pad2K searches a year
02 · Price
A sale here is worth $42.99.
Listings sell for $42.99 on average, from $9.30 to $120.62. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $42.99 that is $0 to $4K a year per listing.
- Average price
- $42.99inside the $15 to $100 sweet spot
- Price range
- $9.30–$120.62
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #11 within Baby Products. It carries 984 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 11.2%
- Average rank
- #11in Baby Products
- Average rating
- 4.67 starsAmazon Singapore average 4.47 stars
- Average reviews
- 984per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Changing Pad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag
- Price
- $28.70
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 2y ago

Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat
- Price
- $120.62
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 10mo ago

Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green
- Price
- $58.78
- Rating
- 4.8/5
- Reviews
- 1,231
- Age
- 1y ago

Ubbi On-The-Go Changing Baby Mat with Carrying Bag Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Changing Pad Sage Green
- Price
- $11.08
- Rating
- 4.7/5
- Reviews
- 269
- Age
- 4y ago

Ubbi On-The-Go Diaper Changing Baby Mat Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Folding Pad Baby Traveling Accessories Taupe
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 2y ago
Trending
estimated 90-day click momentum
Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green
- Price
- $58.78
- Rating
- 4.8/5
- Reviews
- 1,231
- Age
- 1y ago

Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat
- Price
- $120.62
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 10mo ago

Ubbi On-The-Go Changing Baby Mat with Carrying Bag Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Changing Pad Sage Green
- Price
- $11.08
- Rating
- 4.7/5
- Reviews
- 269
- Age
- 4y ago

Ubbi On-The-Go Diaper Changing Baby Mat Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Folding Pad Baby Traveling Accessories Taupe
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 2y ago

Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag
- Price
- $28.70
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 2y ago
Newest
by launch date
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Fits Standard Changing Tables Oat
- Price
- $120.62
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 10mo ago

Blissful Diary Muslin Baby Changing Pad with Waterproof Lining Foam Diaper Changing Table Pad with Cover for Dressers (Dusty Pink Avocado)
- Price
- $42.87
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 1y ago

Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Standard Size Cozy Baby Changing Table Pads for Dressers/Tables Light Green
- Price
- $58.78
- Rating
- 4.8/5
- Reviews
- 1,231
- Age
- 1y ago

Stylish Vegan Leather Changing Pad for Your Baby - Soft and Easy to Wipe Clean Changing Mat for On-The-Go or at Home Use - Lightweight and Foldable Mat That Perfectly Fits Into Any Diaper Bag
- Price
- $28.70
- Rating
- 4.7/5
- Reviews
- 527
- Age
- 2y ago

Ubbi On-The-Go Diaper Changing Baby Mat Soft and Comfortable Diaper Bag Accessory Must Have for Newborns Easy to Clean Portable Folding Pad Baby Traveling Accessories Taupe
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 931
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
0%
- Blissful Diary27%
- Ubbi24%
- ZICOTO24%
- Skip Hop18%
- Alatino7%
Demand
Changing Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Changing Pad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- changing pad2K/yr
- baby changing pad1K/yr
- diaper changing pad1K/yr
- changing mat912/yr
- diaper changing mat806/yr
- baby changing mat749/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Changing Pad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









