breast pump
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Good$148.32avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,977.58avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Bad$27.48–$403.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$7K$7K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, breast pump is a $7K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 30/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
breast pump market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$15K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 22.4%
- Avg brand age
- 64 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
9
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Momcozy38%
- Paruu22%
- Simple Wishes21%
- Pigeon10%
- Spectra5%
- Philips4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +30.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Top breast pump products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Wishes L+ | Hands-Free Breast Pump Bra | Adjustable and Customizable Pumping Bra Fitting for Breastfeeding Pumps | Black
Simple Wishes$39.904.5★11,443 rev
Paruu Hands Free Breast Pump P16 Wearable Breast Pump Electirc Portable with 4 Modes & 12 Levels Max 309mmHg Strong Suction 19/21/24mm Flange Inserts Wearable Breastfeeding Pump 2 PackNude
Paruu$76.184.3★2,017 rev
Momcozy M5 Hands-Free Wearable Breast Pump Double-Sealed Flange for Baby-Like Comfort 3 Modes & 9 Suction Levels Portable Electric Pump 24mm 1 Pack Cozy Red
Momcozy$130.994.2★66 rev
Momcozy Breast Pump Hands Free M5 Wearable Breast Pump of Baby Mouth Double-Sealed Flange with 3 Modes & 9 Levels Electric BreastPump Portable - 24mm 2 Pack Cozy Red
Momcozy$220.365.0★1 rev
Momcozy Breast Pump Hands Free Upgraded Mobile Flow | M9 App Discreet Control with Personalized Multi-Modes & 15 Levels Wearable Breast Pump 24mm 1 Pack Cozy Red
Momcozy$142.524.8★55 rev
Newest
by launch date
Momcozy Air 1 Ultra-Slim Breast Pump Hands-Free Wearable Pump with Wireless Charging Case & App Control with Auto Mode & Full-Milk Alert Industry-First Transparent Top for Easy Nipple Alignment
Momcozy$403.910 rev
Momcozy M5 Hands-Free Wearable Breast Pump Double-Sealed Flange for Baby-Like Comfort 3 Modes & 9 Suction Levels Portable Electric Pump 24mm 1 Pack Cozy Red
Momcozy$130.9966 rev
Momcozy Breast Pump Hands Free M5 Wearable Breast Pump of Baby Mouth Double-Sealed Flange with 3 Modes & 9 Levels Electric BreastPump Portable - 24mm 2 Pack Cozy Red
Momcozy$220.361 rev
Momcozy Breast Pump Hands Free Upgraded Mobile Flow | M9 App Discreet Control with Personalized Multi-Modes & 15 Levels Wearable Breast Pump 24mm 1 Pack Cozy Red
Momcozy$142.5255 rev
Momcozy Breast Pump S12 Pro Hands-Free Wearable & Wireless Pump with Soft Double-Sealed Flange 3 Modes & 9 Levels Double Electric Pump Portable Smart Display 24mm 1 Pack White
Momcozy$61.62102 rev
Trending
90-day click momentumSimple Wishes L+ | Hands-Free Breast Pump Bra | Adjustable and Customizable Pumping Bra Fitting for Breastfeeding Pumps | Black
Simple Wishes$39.904.5★
Momcozy Air 1 Ultra-Slim Breast Pump Hands-Free Wearable Pump with Wireless Charging Case & App Control with Auto Mode & Full-Milk Alert Industry-First Transparent Top for Easy Nipple Alignment
Momcozy$403.910.0★
Paruu Hands Free Breast Pump P16 Wearable Breast Pump Electirc Portable with 4 Modes & 12 Levels Max 309mmHg Strong Suction 19/21/24mm Flange Inserts Wearable Breastfeeding Pump 2 PackNude
Paruu$76.184.3★
Philips Avent Manual Breast Pump - Easy Pumping with Natural Motion Technology BPA-Free (Model SCF430/01) Transparent
Philips$27.484.3★
Paruu P10 Hands-Free Breast Pump Wearable 338mmHg Strong Suction Low Noise 4 Modes & 9 Levels Electric Breast Pump Portable Smart Display 19/21/24/28mm Insert/Flange 2 Pack (White)
Paruu$104.683.5★
What buyers say about breast pump
What buyers praise and complain about, mined from review topics.What buyers complain about
“Parts broken on opening”
Top return reasons
Common questions
- Is breast pump profitable to sell on Amazon Singapore?
- The niche generates $7K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.7%. Flapen's verdict: Skip it (30/100).
- How competitive is the breast pump niche?
- 6 brands and 9 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in breast pump?
- Top complaints mined from reviews: Defective Material/Parts. The return rate is 4.7%.
- When does demand for breast pump peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the breast pump niche?
- Listings span $27.48–$403.91; the average listing price is $148.32 (sweet spot $15–$100). The average incumbent carries 1,978 reviews — the moat a new listing must climb.