Breast Pump
FailShoppers spend an estimated $7K a year here, so Breast Pump is a Fail.
- Flapen Score
- 30 / 100Ranks 33 of 54 Baby Products niches · −3 vs the category median of 3330
- Market size
- $7K/yr6K searches / yr
- 90-day growth
- +30.7%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 9 sellers
Flapen Score
Breast Pump against its category
The dotted line is the Baby Products average. Past it, Breast Pump is stronger. Inside it, weaker.
Market
The Breast Pump market on Amazon at a glance
Shoppers on Amazon Singapore searched for Breast Pump 6K times last year and spent an estimated $7K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- +30.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $7Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- breast pump5K searches a year
02 · Price
A sale here is worth $148.32.
Listings sell for $148.32 on average, from $27.48 to $403.91. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $148.32 that is $0 to $15K a year per listing.
- Average price
- $148.32above the $15 to $100 sweet spot
- Price range
- $27.48–$403.91
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 4.7%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #41 within Baby Products. It carries 1,978 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 22.4%
- Average rank
- #41in Baby Products
- Average rating
- 4.40 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,978per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Breast Pump products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simple Wishes L+ | Hands-Free Breast Pump Bra | Adjustable and Customizable Pumping Bra Fitting for Breastfeeding Pumps | Black
- Price
- $39.90
- Rating
- 4.5/5
- Reviews
- 11,443
- Age
- 15y ago

Paruu Hands Free Breast Pump P16 Wearable Breast Pump Electirc Portable with 4 Modes & 12 Levels Max 309mmHg Strong Suction 19/21/24mm Flange Inserts Wearable Breastfeeding Pump 2 PackNude
- Price
- $76.18
- Rating
- 4.3/5
- Reviews
- 2,017
- Age
- 2y ago

Momcozy M5 Hands-Free Wearable Breast Pump Double-Sealed Flange for Baby-Like Comfort 3 Modes & 9 Suction Levels Portable Electric Pump 24mm 1 Pack Cozy Red
- Price
- $130.99
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 10mo ago

Momcozy Breast Pump Hands Free M5 Wearable Breast Pump of Baby Mouth Double-Sealed Flange with 3 Modes & 9 Levels Electric BreastPump Portable - 24mm 2 Pack Cozy Red
- Price
- $220.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Momcozy Breast Pump Hands Free Upgraded Mobile Flow | M9 App Discreet Control with Personalized Multi-Modes & 15 Levels Wearable Breast Pump 24mm 1 Pack Cozy Red
- Price
- $142.52
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Simple Wishes L+ | Hands-Free Breast Pump Bra | Adjustable and Customizable Pumping Bra Fitting for Breastfeeding Pumps | Black
- Price
- $39.90
- Rating
- 4.5/5
- Reviews
- 11,443
- Age
- 15y ago

Momcozy Air 1 Ultra-Slim Breast Pump Hands-Free Wearable Pump with Wireless Charging Case & App Control with Auto Mode & Full-Milk Alert Industry-First Transparent Top for Easy Nipple Alignment
- Price
- $403.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Paruu Hands Free Breast Pump P16 Wearable Breast Pump Electirc Portable with 4 Modes & 12 Levels Max 309mmHg Strong Suction 19/21/24mm Flange Inserts Wearable Breastfeeding Pump 2 PackNude
- Price
- $76.18
- Rating
- 4.3/5
- Reviews
- 2,017
- Age
- 2y ago

Philips Avent Manual Breast Pump - Easy Pumping with Natural Motion Technology BPA-Free (Model SCF430/01) Transparent
- Price
- $27.48
- Rating
- 4.3/5
- Reviews
- 3,310
- Age
- 1y ago

Paruu P10 Hands-Free Breast Pump Wearable 338mmHg Strong Suction Low Noise 4 Modes & 9 Levels Electric Breast Pump Portable Smart Display 19/21/24/28mm Insert/Flange 2 Pack (White)
- Price
- $104.68
- Rating
- 3.5/5
- Reviews
- 188
- Age
- 3y ago
Newest
by launch date
Momcozy Air 1 Ultra-Slim Breast Pump Hands-Free Wearable Pump with Wireless Charging Case & App Control with Auto Mode & Full-Milk Alert Industry-First Transparent Top for Easy Nipple Alignment
- Price
- $403.91
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Momcozy M5 Hands-Free Wearable Breast Pump Double-Sealed Flange for Baby-Like Comfort 3 Modes & 9 Suction Levels Portable Electric Pump 24mm 1 Pack Cozy Red
- Price
- $130.99
- Rating
- 4.2/5
- Reviews
- 66
- Age
- 10mo ago

Momcozy Breast Pump Hands Free M5 Wearable Breast Pump of Baby Mouth Double-Sealed Flange with 3 Modes & 9 Levels Electric BreastPump Portable - 24mm 2 Pack Cozy Red
- Price
- $220.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Momcozy Breast Pump Hands Free Upgraded Mobile Flow | M9 App Discreet Control with Personalized Multi-Modes & 15 Levels Wearable Breast Pump 24mm 1 Pack Cozy Red
- Price
- $142.52
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 10mo ago

Momcozy Breast Pump S12 Pro Hands-Free Wearable & Wireless Pump with Soft Double-Sealed Flange 3 Modes & 9 Levels Double Electric Pump Portable Smart Display 24mm 1 Pack White
- Price
- $61.62
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
9
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Momcozy38%
- Paruu22%
- Simple Wishes21%
- Pigeon10%
- Spectra5%
- Philips4%
Demand
Breast Pump search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Breast Pump
We read the reviews and the return reasons for every product selling here.
“Parts broken on opening”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breast Pump questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









