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Breast Pump

Fail

Shoppers spend an estimated $7K a year here, so Breast Pump is a Fail.

Flapen Score
30
30 / 100
Ranks 33 of 54 Baby Products niches · −3 vs the category median of 33
Market size
$7K/yr6K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
67%top-5 click share · 6 brands · 9 sellers

Flapen Score

Breast Pump against its category

The dotted line is the Baby Products average. Past it, Breast Pump is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Pump market on Amazon at a glance

Shoppers on Amazon Singapore searched for Breast Pump 6K times last year and spent an estimated $7K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
0.8%
Market size, estimated
$7Ka year
Peak month
November2.0× the quietest month
Top search term
breast pump5K searches a year

02 · Price

A sale here is worth $148.32.

Listings sell for $148.32 on average, from $27.48 to $403.91. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $148.32 that is $0 to $15K a year per listing.

Average price
$148.32above the $15 to $100 sweet spot
Price range
$27.48–$403.91
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
4.7%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #41 within Baby Products. It carries 1,978 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
22.4%
Average rank
#41in Baby Products
Average rating
4.40 starsAmazon Singapore average 4.47 stars
Average reviews
1,978per listing
Listings tracked
12

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Breast Pump products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

$0$716$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 falling

Sellers

9

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • Momcozy38%
  • Paruu22%
  • Simple Wishes21%
  • Pigeon10%
  • Spectra5%
  • Philips4%

Demand

Breast Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Breast Pump

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Defective Material/Parts”
4.7%of orders come back
“Parts broken on opening”
A buyer, on “Defective Material/Parts”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Breast Pump questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data