- Flapen Score
- 30 / 100Ranks 33 of 54 Baby Products niches · −3 vs the category median of 3330
- Market size
- $9K/yr4K searches / yr
- 90-day growth
- +41.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 15 sellers
Flapen Score
Bassinet against its category
The dotted line is the Baby Products average. Past it, Bassinet is stronger. Inside it, weaker.
Market
The Bassinet market on Amazon at a glance
Shoppers on Amazon Singapore searched for Bassinet 4K times last year and spent an estimated $9K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +41.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $9Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- bassinet3K searches a year
02 · Price
A sale here is worth $269.37.
Listings sell for $269.37 on average, from $185.39 to $416.61. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $269.37 that is $0 to $27K a year per listing.
- Average price
- $269.37above the $15 to $100 sweet spot
- Price range
- $185.39–$416.61
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$27K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #8 within Baby Products. It carries 795 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 31.4%
- Average rank
- #8in Baby Products
- Average rating
- 4.53 starsAmazon Singapore average 4.47 stars
- Average reviews
- 795per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Bassinet products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
- Price
- $243.84
- Rating
- 4.4/5
- Reviews
- 1,035
- Age
- 2y ago

Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
- Price
- $416.61
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 2y ago

Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey
- Price
- $231.63
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago

Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige
- Price
- $185.39
- Rating
- 4.6/5
- Reviews
- 1,510
- Age
- 4y ago
Trending
estimated 90-day click momentum
Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige
- Price
- $185.39
- Rating
- 4.6/5
- Reviews
- 1,510
- Age
- 4y ago

Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
- Price
- $416.61
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 2y ago

3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
- Price
- $243.84
- Rating
- 4.4/5
- Reviews
- 1,035
- Age
- 2y ago

Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey
- Price
- $231.63
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago
Newest
by launch date
3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
- Price
- $243.84
- Rating
- 4.4/5
- Reviews
- 1,035
- Age
- 2y ago

Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
- Price
- $416.61
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 2y ago

Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey
- Price
- $231.63
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago

Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige
- Price
- $185.39
- Rating
- 4.6/5
- Reviews
- 1,510
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
15
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- chicco37%
- BCOL35%
- HALO27%
Demand
Bassinet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Bassinet
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bassinet questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









