Is bassinet profitable to sell on Amazon Singapore?

The niche generates $9K/yr across 4 tracked products. 90-day search growth is +41.7%. Flapen's verdict: Skip it (30/100).

How competitive is the bassinet niche?

3 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for bassinet peak?

Demand peaks in Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the bassinet niche?

Listings span $185.39–$416.61; the average listing price is $269.37 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.

bassinet

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good795.25

avg incumbent reviews — the moat a new listing must climb

Growth

Good+41.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$269.37

avg listing price — sweet spot $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$185.39–$416.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon Singapore niche tracking, bassinet is a $9K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 30/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

bassinet market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$27K; units × avg price
Conversion rate: 0.8%
Avg BSR: #8
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 31.4%
Avg brand age: 39 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

chicco37%
BCOL35%
HALO27%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.7% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.6×

Open Trend

Top bassinet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)

BCOL$243.844.4★1,035 rev

Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey

HALO$416.614.5★485 rev

Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey

chicco$231.634.6★151 rev

Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige

chicco$185.394.6★1,510 rev

Newest

by launch date

3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)

BCOL$243.841,035 rev

2y ago

Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey

HALO$416.61485 rev

2y ago

Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey

chicco$231.63151 rev

3y ago

Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige

chicco$185.391,510 rev

4y ago

What buyers say about bassinet

What buyers praise and complain about, mined from review topics.

Top return reasons

Size-Overall100%

Common questions

Is bassinet profitable to sell on Amazon Singapore?: The niche generates $9K/yr across 4 tracked products. 90-day search growth is +41.7%. Flapen's verdict: Skip it (30/100).
How competitive is the bassinet niche?: 3 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for bassinet peak?: Demand peaks in Oct; the busiest month runs 1.6× the quietest.
What does it cost to enter the bassinet niche?: Listings span $185.39–$416.61; the average listing price is $269.37 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.