Bassinet
a concentrated shelf (top 5 take 100% of clicks) — Bassinet doesn't clear our bar today.
Flapen Score
Ranks 33 of 54 Baby Products niches · −3 vs the category median of 33
Is Bassinet profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Bassinet is a $9K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 30/100.
Bassinet: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +41.7% over the last 90 days and 0.8% of searches end in a purchase.
$9K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 4 products
Top Bassinet products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
- Price
- $243.84
- Rating
- 4.4/5
- Reviews
- 1,035
- Age
- 2y ago
Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
- Price
- $416.61
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 2y ago
Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey
- Price
- $231.63
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago
Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige
- Price
- $185.39
- Rating
- 4.6/5
- Reviews
- 1,510
- Age
- 4y ago
Trending
90-day click momentumChicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige
- Price
- $185.39
- Rating
- 4.6/5
- Reviews
- 1,510
- Age
- 4y ago
Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
- Price
- $416.61
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 2y ago
3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
- Price
- $243.84
- Rating
- 4.4/5
- Reviews
- 1,035
- Age
- 2y ago
Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey
- Price
- $231.63
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago
Newest
by launch date3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
- Price
- $243.84
- Rating
- 4.4/5
- Reviews
- 1,035
- Age
- 2y ago
Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
- Price
- $416.61
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 2y ago
Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey
- Price
- $231.63
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 3y ago
Chicco LullaGo Anywhere LE Portable Bassinet - Serene | Beige
- Price
- $185.39
- Rating
- 4.6/5
- Reviews
- 1,510
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- chicco37%
- BCOL35%
- HALO27%
Bassinet demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.6×
Bassinet return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
100%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bassinet questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
