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Basket

Fail

Shoppers spend an estimated $1K a year here, so Basket is a Fail.

Flapen Score
22
22 / 100
Ranks 52 of 54 Baby Products niches · −11 vs the category median of 33
Market size
$1K/yr4K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Basket against its category

The dotted line is the Baby Products average. Past it, Basket is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Basket market on Amazon at a glance

Shoppers on Amazon Singapore searched for Basket 4K times last year and spent an estimated $1K. One brand takes every click. Demand peaks in Oct–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
2.6%
Market size, estimated
$1Ka year
Peak month
October2.0× the quietest month
Top search term
basket4K searches a year

02 · Price

A sale here is worth $15.97.

Listings sell for $15.97 on average, from $15.97 to $15.97. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $15.97 that is $0 to $2K a year per listing.

Average price
$15.97inside the $15 to $100 sweet spot
Price range
$15.97–$15.97
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.5%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #5 within Baby Products. It carries 960 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#5in Baby Products
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
960per listing
Listings tracked
1

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Basket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Basket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Spike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunAugNovJanMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.0×

Reviews and returns

What reviews say buyers love and hate about Basket

We read the reviews and the return reasons for every product selling here.

12.5%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Basket questions

Answered from the same tracked data.