Baby Wash
FailThe top 5 brands take 100% of clicks, so Baby Wash is a Fail.
- Flapen Score
- 32 / 100Ranks 28 of 54 Baby Products niches · −1 vs the category median of 3332
- Market size
- $3K/yr4K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 76%top-5 click share · 5 brands · 13 sellers
Flapen Score
Baby Wash against its category
The dotted line is the Baby Products average. Past it, Baby Wash is stronger. Inside it, weaker.
Market
The Baby Wash market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Wash 4K times last year and spent an estimated $3K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $3Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- baby wash2K searches a year
02 · Price
A sale here is worth $14.35.
Listings sell for $14.35 on average, from $10.04 to $22.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.35 that is $0 to $1K a year per listing.
- Average price
- $14.35under the $15 to $100 sweet spot
- Price range
- $10.04–$22.74
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.2%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #15 within Baby Products. It carries 3,139 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 63%
- Out of stock, average day
- 11.7%
- Average rank
- #15in Baby Products
- Average rating
- 4.69 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,139per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Baby Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cetaphil Baby Gentle Wash & Shampoo (400 Ml)
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 609
- Age
- 6y ago

Cetaphil Baby Baby Wash & Shampoo by Cetaphil 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free
- Price
- $22.74
- Rating
- 4.8/5
- Reviews
- 2,645
- Age
- 4y ago

Pigeon Natural Botanical Baby Head & Body Wash 500ml 78410
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago
![Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white](https://m.media-amazon.com/images/I/41tdiSYOe6L.jpg)
Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white
- Price
- $13.79
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 5y ago

ATTITUDE 2-in-1 Shampoo and Body Wash for Baby EWG Verified Dermatologically Tested Vegan Good Night 16 Fl Oz
- Price
- $14.09
- Rating
- 4.6/5
- Reviews
- 6,867
- Age
- 8y ago
Trending
estimated 90-day click momentum
ATTITUDE 2-in-1 Shampoo and Body Wash for Baby EWG Verified Dermatologically Tested Vegan Good Night 16 Fl Oz
- Price
- $14.09
- Rating
- 4.6/5
- Reviews
- 6,867
- Age
- 8y ago

Cetaphil Baby Baby Wash & Shampoo by Cetaphil 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free
- Price
- $22.74
- Rating
- 4.8/5
- Reviews
- 2,645
- Age
- 4y ago

CeraVe Baby Wash and Shampoo 8 oz with Essential Ceramides and Vitamins for Gently Cleansing Babys Skin and Hair
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 10,861
- Age
- 12y ago

Cetaphil Baby Gentle Wash & Shampoo (400 Ml)
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 609
- Age
- 6y ago

Aveeno Baby Daily Moisture Wash & Shampoo 532 milliliters
- Price
- $14.13
- Rating
- 4.8/5
- Reviews
- 3,899
- Age
- 5y ago
Newest
by launch date
Cetaphil Baby Ultra Moisturising BAth & Wash 400ml
- Price
- $12.96
- Rating
- 4.7/5
- Reviews
- 92
- Age
- 3y ago

Cetaphil Baby Baby Wash & Shampoo by Cetaphil 13.5oz Pack of 2 Hypoallergenic Gentle Enough for Everyday Use Soap Free
- Price
- $22.74
- Rating
- 4.8/5
- Reviews
- 2,645
- Age
- 4y ago

Pigeon Natural Botanical Baby Head & Body Wash 500ml 78410
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago

Aveeno Baby Daily Moisture Wash & Shampoo 532 milliliters
- Price
- $14.13
- Rating
- 4.8/5
- Reviews
- 3,899
- Age
- 5y ago
![Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white](https://m.media-amazon.com/images/I/41tdiSYOe6L.jpg)
Cetaphil Baby Wash & Shampoo with Organic Calendula and Sunflower Seed Oil 400ml [Gentle & Hypoallergenic] white
- Price
- $13.79
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Cetaphil60%
- Pigeon15%
- ATTITUDE9%
- Aveeno Baby8%
- CeraVe8%
- Open — no brand owns it (0%)
Demand
Baby Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 2.0×
Search terms
Top Baby Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baby wash2K/yr
- baby soap1K/yr
- baby body wash926/yr
Reviews and returns
What reviews say buyers love and hate about Baby Wash
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









