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Baby Wash

Fail

The top 5 brands take 100% of clicks, so Baby Wash is a Fail.

Flapen Score
32
32 / 100
Ranks 28 of 54 Baby Products niches · −1 vs the category median of 33
Market size
$3K/yr4K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
76%top-5 click share · 5 brands · 13 sellers

Flapen Score

Baby Wash against its category

The dotted line is the Baby Products average. Past it, Baby Wash is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Wash market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baby Wash 4K times last year and spent an estimated $3K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
4.3%
Market size, estimated
$3Ka year
Peak month
October2.0× the quietest month
Top search term
baby wash2K searches a year

02 · Price

A sale here is worth $14.35.

Listings sell for $14.35 on average, from $10.04 to $22.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.35 that is $0 to $1K a year per listing.

Average price
$14.35under the $15 to $100 sweet spot
Price range
$10.04–$22.74
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #15 within Baby Products. It carries 3,139 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
63%
Out of stock, average day
11.7%
Average rank
#15in Baby Products
Average rating
4.69 starsAmazon Singapore average 4.47 stars
Average reviews
3,139per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Baby Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Open — no brand owns it (0%)

Demand

Baby Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

Search terms

Top Baby Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby wash2K/yr
  • baby soap1K/yr
  • baby body wash926/yr

Reviews and returns

What reviews say buyers love and hate about Baby Wash

We read the reviews and the return reasons for every product selling here.

0.2%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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FAQ

Common Baby Wash questions

Answered from the same tracked data.