Is baby powder profitable to sell on Amazon Singapore?

The niche generates $0/yr across 4 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (29/100).

How competitive is the baby powder niche?

3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for baby powder peak?

Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the baby powder niche?

Listings span $4.23–$32.09; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 7,968 reviews — the moat a new listing must climb.

baby powder

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.75

avg listing price — sweet spot $15–$100

Price range

Good$4.23–$32.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Review moat

Bad7,967.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 3K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, baby powder is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

baby powder market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$4K; units × avg price
Conversion rate: 0.0%
Avg BSR: #4
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 16.9%
Avg brand age: 106 months
Avg seller age: 49 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Burt's Bees Baby50%
Kodomo32%
Johnson's Baby18%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top baby powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kodomo Baby Powder Twinpack 500grams 2 Count

Kodomo$4.234.0★11 rev

Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)

Burt's Bees Baby$32.094.6★15,917 rev

Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz

Burt's Bees Baby$14.164.6★15,917 rev

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz

Johnson's Baby$12.544.6★26 rev

Newest

by launch date

Kodomo Baby Powder Twinpack 500grams 2 Count

Kodomo$4.2311 rev

7y ago

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz

Johnson's Baby$12.5426 rev

13y ago

Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz

Burt's Bees Baby$14.1615,917 rev

13y ago

Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)

Burt's Bees Baby$32.0915,917 rev

14y ago

Common questions

Is baby powder profitable to sell on Amazon Singapore?: The niche generates $0/yr across 4 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (29/100).
How competitive is the baby powder niche?: 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for baby powder peak?: Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the baby powder niche?: Listings span $4.23–$32.09; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 7,968 reviews — the moat a new listing must climb.