Baby Powder
FailShoppers spend an estimated $0 a year here, so Baby Powder is a Fail.
- Flapen Score
- 29 / 100Ranks 39 of 54 Baby Products niches · −4 vs the category median of 3329
- Market size
- $0/yr3K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 5 sellers
Flapen Score
Baby Powder against its category
The dotted line is the Baby Products average. Past it, Baby Powder is stronger. Inside it, weaker.
Market
The Baby Powder market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Powder 3K times last year and spent an estimated $0. All 3 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- November1.9× the quietest month
- Top search term
- baby powder2K searches a year
02 · Price
A sale here is worth $15.75.
Listings sell for $15.75 on average, from $4.23 to $32.09. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $15.75 that is $0 to $2K a year per listing.
- Average price
- $15.75inside the $15 to $100 sweet spot
- Price range
- $4.23–$32.09
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #4 within Baby Products. It carries 7,968 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 16.9%
- Average rank
- #4in Baby Products
- Average rating
- 4.45 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7,968per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 106 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 106 months
Products
Top Baby Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kodomo Baby Powder Twinpack 500grams 2 Count
- Price
- $4.23
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7y ago

Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)
- Price
- $32.09
- Rating
- 4.6/5
- Reviews
- 15,917
- Age
- 14y ago

Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz
- Price
- $14.16
- Rating
- 4.6/5
- Reviews
- 15,917
- Age
- 13y ago

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz
- Price
- $12.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 13y ago
Trending
estimated 90-day click momentum
Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)
- Price
- $32.09
- Rating
- 4.6/5
- Reviews
- 15,917
- Age
- 14y ago

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz
- Price
- $12.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 13y ago

Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz
- Price
- $14.16
- Rating
- 4.6/5
- Reviews
- 15,917
- Age
- 13y ago

Kodomo Baby Powder Twinpack 500grams 2 Count
- Price
- $4.23
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7y ago
Newest
by launch date
Kodomo Baby Powder Twinpack 500grams 2 Count
- Price
- $4.23
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 7y ago

Johnsons Baby Powder with Naturally Derived Cornstarch Aloe & Vitamin E Hypoallergenic 15 oz
- Price
- $12.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 13y ago

Burts Bees Baby Dusting Powder Talc Free and Hypoallergenic for Safe and Gentle Comfort 100% Natural Origin Pediatrician Tested 7.5 Oz
- Price
- $14.16
- Rating
- 4.6/5
- Reviews
- 15,917
- Age
- 13y ago

Baby Powder Burts Bees Hypoallergenic Dusting Powder Non-Irritating Calming Skin Care All Natural Talc Free 7.5 Ounce (Pack of 3)
- Price
- $32.09
- Rating
- 4.6/5
- Reviews
- 15,917
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Burt's Bees Baby50%
- Kodomo32%
- Johnson's Baby18%
Demand
Baby Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









