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Baby Cot

Fail

Prices span $138.52–$416.61, mostly outside the sweet spot, so Baby Cot is a Fail.

Flapen Score
23
23 / 100
Ranks 47 of 54 Baby Products niches · −10 vs the category median of 33
Market size
$14K/yr13K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
83%top-5 click share · 8 brands · 23 sellers

Flapen Score

Baby Cot against its category

The dotted line is the Baby Products average. Past it, Baby Cot is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Cot market on Amazon at a glance

Shoppers on Amazon Singapore searched for Baby Cot 13K times last year and spent an estimated $14K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
0.4%
Market size, estimated
$14Ka year
Peak month
October1.7× the quietest month
Top search term
baby cot5K searches a year

02 · Price

A sale here is worth $251.80.

Listings sell for $251.80 on average, from $138.52 to $416.61. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $251.80 that is $0 to $25K a year per listing.

Average price
$251.80above the $15 to $100 sweet spot
Price range
$138.52–$416.61
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$25K
Returns
4.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #9 within Baby Products. It carries 2,283 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
21.8%
Average rank
#9in Baby Products
Average rating
4.60 starsAmazon Singapore average 4.47 stars
Average reviews
2,283per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Baby Cot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

23

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

11%

  • Brand 127%
  • Brand 220%
  • Brand 318%
  • Brand 410%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (2 brands, 11%)

Demand

Baby Cot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.7×

Search terms

Top Baby Cot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby cot5K/yr
  • bassinet3K/yr
  • baby crib2K/yr
  • baby bed2K/yr
  • crib2K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Cot

We read the reviews and the return reasons for every product selling here.

4.2%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

Keep looking

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Niches in the same category that score near this one. Research these next.

FAQ

Common Baby Cot questions

Answered from the same tracked data.