baby cot
Skip itPrices mostly outside the sweet spot ($138.52–$416.61) — this niche doesn't clear our bar today.
Review moat
Okay2,282.63avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Avg price
Okay$251.80avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 13K searches
Price range
Bad$138.52–$416.61cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Singapore niche tracking, baby cot is a $14K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 23/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baby cot market data
- Units sold / yr
- 0–100
- avg 0–100/product
- Revenue / yr
- $0–$25K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 21.8%
- Avg brand age
- 53 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
23
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
11%
- Joie27%
- BCOL20%
- Baby Trend18%
- Dream On Me10%
- HALO8%
- Maydolly6%
- Open — no brand owns it (2 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.7×
Top baby cot search terms
- baby cot5K/yr
- bassinet3K/yr
- baby crib2K/yr
- baby bed2K/yr
- crib2K/yr
Top baby cot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Joie Kubbie Sleep Bedside Crib Foggy Gray
Joie$192.114.7★83 rev
3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
BCOL$243.844.4★1,035 rev
Baby Trend Nursery Center Tanzania
Baby Trend$138.524.7★14,973 rev
Dream On Me Edgewood 4-in-1 Convertible Mini Crib White
Dream On Me$196.674.5★901 rev
Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
HALO$416.614.5★485 rev
Newest
by launch date3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
BCOL$243.841,035 rev
Baby Trend Nursery Center Tanzania
Baby Trend$138.5214,973 rev
Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
HALO$416.61485 rev
Evolur Stellar Bassinet and Bedside Sleeper Beige
Evolur$251.34538 rev
Maydolly Baby Bassinet & Bedside Sleeper 3 in 1 Rocking with Mattress & Sheet Adjustable Height Removable Breathable Cover Easy Folding Infant (Gray)
Maydolly$343.6495 rev
Trending
90-day click momentumBaby Trend Nursery Center Tanzania
Baby Trend$138.524.7★
Halo BassiNest Swivel Sleeper 3.0 Bedside Bassinet Portable Baby Nest Safe Baby Lounger Grey
HALO$416.614.5★
Evolur Stellar Bassinet and Bedside Sleeper Beige
Evolur$251.344.7★
Chicco LullaGlide 3-in-1 Bassinet - Luna | Grey
chicco$231.634.6★
3 in 1 Bassinet Bedside Sleeper Crib for Baby Adjustable With Wheels Storage Basket Mattress Easy Assemble & Folding Portable Cradle (Grey)
BCOL$243.844.4★
What buyers say about baby cot
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is baby cot profitable to sell on Amazon Singapore?
- The niche generates $14K/yr across 8 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (23/100).
- How competitive is the baby cot niche?
- 8 brands and 23 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 83% of demand.
- When does demand for baby cot peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the baby cot niche?
- Listings span $138.52–$416.61; the average listing price is $251.80 (sweet spot $15–$100). The average incumbent carries 2,283 reviews — the moat a new listing must climb.