Baby Bottle Sterilizer
FailShoppers spend an estimated $0 a year here, so Baby Bottle Sterilizer is a Fail.
- Flapen Score
- 27 / 100Ranks 41 of 54 Baby Products niches · −6 vs the category median of 3327
- Market size
- $0/yr3K searches / yr
- 90-day growth
- +20.3%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 7 sellers
Flapen Score
Baby Bottle Sterilizer against its category
The dotted line is the Baby Products average. Past it, Baby Bottle Sterilizer is stronger. Inside it, weaker.
Market
The Baby Bottle Sterilizer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Baby Bottle Sterilizer 3K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +20.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- bottle sterilizer943 searches a year
02 · Price
A sale here is worth $129.39.
Listings sell for $129.39 on average, from $19.60 to $269.41. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $129.39 that is $0 to $13K a year per listing.
- Average price
- $129.39above the $15 to $100 sweet spot
- Price range
- $19.60–$269.41
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 0–100
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$13K
- Returns
- 0.9%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #24 within Baby Products. It carries 1,854 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 21.3%
- Average rank
- #24in Baby Products
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,854per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Baby Bottle Sterilizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Avent SCF293/01 Premium Bottle Steam Sterilizer & Dryer
- Price
- $121.42
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 5y ago

GROWNSY Bottle Sterilizer and Dryer Compact Electric Steam Baby Bottle Sterilizer (Esterilizador de Biberones) Bottle Sanitizer for Baby Bottles Pacifiers Pump Parts
- Price
- $77.76
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 7mo ago

Dr. Browns Clean Steam Baby Bottle and Pacifier Sterilizer and Dryer
- Price
- $158.76
- Rating
- 4.7/5
- Reviews
- 7,278
- Age
- 5y ago

Grownsy EaseClean Bottle Washer Pro | All-in-One Bottle Washer and Sterilizer and Dryer | Baby Bottle Washer for Bottles Pump Parts & Baby Essentials | Replaces Hand Washing
- Price
- $269.41
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 8mo ago

Milton Solo Travel Steriliser 1.25 Litre
- Price
- $19.60
- Rating
- 4.6/5
- Reviews
- 1,249
- Age
- 6y ago
Trending
estimated 90-day click momentum
Grownsy EaseClean Bottle Washer Pro | All-in-One Bottle Washer and Sterilizer and Dryer | Baby Bottle Washer for Bottles Pump Parts & Baby Essentials | Replaces Hand Washing
- Price
- $269.41
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 8mo ago

GROWNSY Bottle Sterilizer and Dryer Compact Electric Steam Baby Bottle Sterilizer (Esterilizador de Biberones) Bottle Sanitizer for Baby Bottles Pacifiers Pump Parts
- Price
- $77.76
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 7mo ago

Milton Solo Travel Steriliser 1.25 Litre
- Price
- $19.60
- Rating
- 4.6/5
- Reviews
- 1,249
- Age
- 6y ago

Dr. Browns Clean Steam Baby Bottle and Pacifier Sterilizer and Dryer
- Price
- $158.76
- Rating
- 4.7/5
- Reviews
- 7,278
- Age
- 5y ago

Philips Avent SCF293/01 Premium Bottle Steam Sterilizer & Dryer
- Price
- $121.42
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 5y ago
Newest
by launch date
GROWNSY Bottle Sterilizer and Dryer Compact Electric Steam Baby Bottle Sterilizer (Esterilizador de Biberones) Bottle Sanitizer for Baby Bottles Pacifiers Pump Parts
- Price
- $77.76
- Rating
- 4.7/5
- Reviews
- 284
- Age
- 7mo ago

Grownsy EaseClean Bottle Washer Pro | All-in-One Bottle Washer and Sterilizer and Dryer | Baby Bottle Washer for Bottles Pump Parts & Baby Essentials | Replaces Hand Washing
- Price
- $269.41
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 8mo ago

Philips Avent SCF293/01 Premium Bottle Steam Sterilizer & Dryer
- Price
- $121.42
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 5y ago

Dr. Browns Clean Steam Baby Bottle and Pacifier Sterilizer and Dryer
- Price
- $158.76
- Rating
- 4.7/5
- Reviews
- 7,278
- Age
- 5y ago

Milton Solo Travel Steriliser 1.25 Litre
- Price
- $19.60
- Rating
- 4.6/5
- Reviews
- 1,249
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- GROWNSY38%
- AVENT33%
- Dr. Brown's17%
- Milton12%
- Open — no brand owns it (0%)
Demand
Baby Bottle Sterilizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.3× · 10 of 12 months tracked
Search terms
Top Baby Bottle Sterilizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bottle sterilizer943/yr
- sterilizer809/yr
- baby bottle sterilizer900/yr
- bottle sterilizer and dryer352/yr
Reviews and returns
What reviews say buyers love and hate about Baby Bottle Sterilizer
We read the reviews and the return reasons for every product selling here.
“Perfect item to sterilize and dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Bottle Sterilizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









