Is Zwieback profitable to sell on Amazon Germany?

Flapen scores Zwieback 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €124K a year across 26 tracked products. Search demand grew -26.5% in the last 90 days.

How competitive is the Zwieback niche on Amazon Germany?

13 brands and 27 sellers compete in Zwieback on Amazon Germany. The top 5 Zwieback products take 56% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Zwieback?

Zwieback buyers on Amazon Germany complain most about Feucht/Trocken, Geschmack, and Süße. An estimated 0.1% of orders come back.

What does it cost to enter the Zwieback niche?

Zwieback sells for €9.35 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €0.93 to €29.49. The average product has 153 reviews, the count a new listing must catch up to.

Zwieback

Fail

Demand is soft, at -26.5% this quarter, so Zwieback is a Fail.

Flapen Score: 49
49 / 100Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Market size: €124K/yr92K searches / yr
90-day growth: -26.5%search demand this quarter
Competition: 56%top-5 click share · 13 brands · 27 sellers

Flapen Score

Zwieback against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Zwieback is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Zwieback market on Amazon at a glance

Shoppers on Amazon Germany searched for Zwieback 92K times last year and spent an estimated €124K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.

Searches, last 12 months: 92K
Growth, 90 days vs prior 90: -26.5%
Conversion, latest week: 14.4%
Market size, estimated: €124Ka year
Top search term: zwieback56K searches a year

02 · Price

A sale here is worth €9.35.

Listings sell for €9.35 on average, from €0.93 to €29.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.35 that is €5K to €7K a year per listing.

Average price: €9.35under the $15 to $100 sweet spot
Price range: €0.93–€29.49
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #352 within Brot & Backwaren. It carries 153 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 23%
Prime listings: 46%
Out of stock, average day: 0.9%
Average rank: #352in Brot & Backwaren
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 153per listing
Listings tracked: 26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 69 months

Products

Top Zwieback products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

12%

Brand 130%
Brand 227%
Brand 313%
Brand 410%
Brand 56%
Brand 63%
Open — no brand owns it (7 brands, 12%)

Demand

Zwieback search demand

Weekly searches over the year. Pick a range.

Search terms

Top Zwieback search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

zwieback56K/yr -28.7%9.2% conv.
zwieback brandt12K/yr -25.1%5.6% conv.
zwieback ohne zucker10K/yr -20.7%6.0% conv.
brandt zwieback7K/yr -17.2%3.5% conv.
brandt zwieback mini4K/yr -38.9%0.6% conv.
brandt3K/yr -14.3%1.8% conv.

Reviews and returns

What reviews say buyers love and hate about Zwieback

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Geschmack insgesamt”

13%of negative reviews mention “Feucht/Trocken”

0.1%of orders come back

“Etwas trocken und staubig gewesen”

A buyer, on “Feucht/Trocken”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Lebensmittel & Getränke niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Zwieback questions

Answered from the same tracked data.

Categories