Zwieback
FailDemand is soft, at -26.5% this quarter, so Zwieback is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 4649
- Market size
- €124K/yr92K searches / yr
- 90-day growth
- -26.5%search demand this quarter
- Competition
- 56%top-5 click share · 13 brands · 27 sellers
Flapen Score
Zwieback against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Zwieback is stronger. Inside it, weaker.
Market
The Zwieback market on Amazon at a glance
Shoppers on Amazon Germany searched for Zwieback 92K times last year and spent an estimated €124K. The top 5 brands take 86% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -26.5%
- Conversion, latest week
- 14.4%
- Market size, estimated
- €124Ka year
- Top search term
- zwieback56K searches a year
02 · Price
A sale here is worth €9.35.
Listings sell for €9.35 on average, from €0.93 to €29.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.35 that is €5K to €7K a year per listing.
- Average price
- €9.35under the $15 to $100 sweet spot
- Price range
- €0.93–€29.49
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €5K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
23% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #352 within Brot & Backwaren. It carries 153 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 46%
- Out of stock, average day
- 0.9%
- Average rank
- #352in Brot & Backwaren
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 153per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Zwieback products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alnatura Bio Dinkel-Zwieback 200 g
- Price
- €1.92
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 7y ago

Brandt Markenzwieback 450g - Doppelpack - Sparpack
- Price
- €7.40
- Rating
- 4.5/5
- Reviews
- 225
- Age
- 10y ago

Sommer Weizen Vollkorn Zwieback 200 g
- Price
- €1.84
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 9y ago

Bens Garden Bundle: Brandt Markenzwieback 2x450g inkl Notizblock
- Price
- €13.88
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago

Brandt Der Markenzwieback (0.22 kg)
- Price
- €1.56
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 1y ago
Trending
estimated 90-day click momentum
Logoshirt Brandt Zwieback I Logo I T-Shirt Print I Damen & Herren I kurzärmlig I orange I Lizenziertes Originaldesign I Größe L
- Price
- €24.55
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 15y ago

Alnatura Bio Dinkel-Zwieback 200 g
- Price
- €1.92
- Rating
- 4.4/5
- Reviews
- 472
- Age
- 7y ago

Bens Garden Bundle: Brandt Markenzwieback Doppelpack 450g inkl Notizblock
- Price
- €7.93
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Continental Bakeries Kandiskuchen Kandijkoek fettarmer Frühstückskuchen 350g
- Price
- €1.56
- Rating
- 4.3/5
- Reviews
- 1,043
- Age
- 6y ago

Bens Garden Bundle: Brandt Markenzwieback 2x450g inkl Notizblock
- Price
- €13.88
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch date
usy Bundle für Brandt Markenzwieback ohne Zuckerzusatz (225g Packung) + usy Block
- Price
- €2.81
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

usy Bundle für Brandt Markenzwieback ohne Zuckerzusatz 6er Pack (6x225g Packung) + usy Block
- Price
- €14.32
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Bens Garden Bundle: Brandt Markenzwieback 2x450g inkl Notizblock
- Price
- €13.88
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 1y ago

Bens Garden Bundle: Brandt Markenzwieback Doppelpack 450g inkl Notizblock
- Price
- €7.93
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Wasa Knäckebrot Tasty Snacks Cinnamon Rounds 267g
- Price
- €2.79
- Rating
- 4.7/5
- Reviews
- 221
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
27
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 92%
Open market
12%
- Brandt30%
- Alnatura27%
- Ben's Garden13%
- SOMMER BACKKUNST SEIT 186410%
- usy6%
- Wasa3%
- Open — no brand owns it (7 brands, 12%)
Demand
Zwieback search demand
Weekly searches over the year. Pick a range.
Search terms
Top Zwieback search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zwieback56K/yr
- zwieback brandt12K/yr
- zwieback ohne zucker10K/yr
- brandt zwieback7K/yr
- brandt zwieback mini4K/yr
- brandt3K/yr
Reviews and returns
What reviews say buyers love and hate about Zwieback
We read the reviews and the return reasons for every product selling here.
“Etwas trocken und staubig gewesen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zwieback questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









