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53

yuzu

Worth a look

Shows low returns (0.1%), but a small market ($66K/yr) keeps it on the watch list.

Market size 16Growth 24Conversion 61Competition 32Returns 100Price range 80Avg price 85Brand share 58Review moat 93Quality gap 73

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great145.16

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.84

avg listing price — sweet spot $15–$100

Price range

Great€4.11–€60.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Market size

Bad€66K

€66K/yr · 67K searches

According to Flapen's Amazon Germany niche tracking, yuzu is a €66K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

yuzu market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
€57K–€75K
units × avg price
Conversion rate
5.3%
Avg BSR
#204
Page quality
0%
Prime
79%
Sponsored
42%
Out of stock
6.7%
Avg brand age
46 months
Avg seller age
189 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

57

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

25%

  • JeollaNamdo THE KITCHEN OF KOREA20%
  • Allgroo18%
  • 柚子屋本店17%
  • Kiyoko8%
  • MONIN7%
  • YAMASAN KYOTO UJI5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top yuzu search terms

  • yuzu53K/yr
  • yuzu kaufen7K/yr
  • yuzu püree3K/yr
  • yuzu limonade3K/yr
All search terms

Top yuzu products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€3K10%€7K15%€10K20%€13K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about yuzu

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt41%

“Schmeckt”

Geschmack11%

“Tolle Jam”

Süße7%

“süß mit einer ganz leichten herben Note”

Pflanzenwachstum6%

“der Baum ist jedoch gut eingewachsen, jetzt nach ca 2 Wochen gut einsehbar, mit 3 Blütenansätzen.”

Qualität insgesamt6%

“Super Produkt”

Frische6%

“Oberlecker, eine fruchtig frische, für mich eine neue Geschmacksrichtung”

Preis-Leistungs-Verhältnis5%

“Bester Preis”

Würzigkeit4%

“Zitronig fruchtig”

Alkoholgeschmack4%

“Super leckerer Drink”

Geruch2%

“Duft kommen voll an”

What buyers complain about

Geschmack11%

“Enttäuschend im Geschmack”

Süße8%

“Schmeckt leider garnicht süß:(”

Gesamtgröße7%

“sehr klein nicht mal 70cm”

Haltbarkeit6%

“Nicht lange haltbar”

beworben Vs Tatsächliches Produkt6%

“Falsche Angaben”

Dicke6%

“(War nicht dick genug umwickelt).”

Preis-Leistungs-Verhältnis5%

“Obenderein selbst im Angebot sehr überteuert”

Inhaltsstoffe – insgesamt3%

“zu viele Inhaltsstoffe”

Abgestanden/verfault/verwöhnt3%

“Sieht aus wie Schimmel”

Farbe3%

Common questions

Is yuzu profitable to sell on Amazon Germany?
The niche generates €66K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the yuzu niche?
17 brands and 57 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in yuzu?
Top complaints mined from reviews: Geschmack, Süße, Gesamtgröße. The return rate is 0.1%.
When does demand for yuzu peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the yuzu niche?
Listings span €4.11–€60.35; the average listing price is €18.84 (sweet spot $15–$100). The average incumbent carries 145 reviews — the moat a new listing must climb.