Yamazaki Whisky
FailThe top 5 products take 89% of clicks, so Yamazaki Whisky is a Fail.
- Flapen Score
- 29 / 100Ranks 1,329 of 1,367 Lebensmittel & Getränke niches · −17 vs the category median of 4629
- Market size
- €43K/yr13K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 52 sellers
Flapen Score
Yamazaki Whisky against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Yamazaki Whisky is stronger. Inside it, weaker.
Market
The Yamazaki Whisky market on Amazon at a glance
Shoppers on Amazon Germany searched for Yamazaki Whisky 13K times last year and spent an estimated €43K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €43Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- yamazaki whisky9K searches a year
02 · Price
A sale here is worth €155.43.
Listings sell for €155.43 on average, from €21.68 to €594.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €155.43 that is €0 to €16K a year per listing.
- Average price
- €155.43above the $15 to $100 sweet spot
- Price range
- €21.68–€594.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€16K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #965 within Bier, Wein & Spirituosen. It carries 1,107 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 56%
- Out of stock, average day
- 0.0%
- Average rank
- #965in Bier, Wein & Spirituosen
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,107per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 115 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 115 months
Products
Top Yamazaki Whisky products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Suntory Yamazaki 12 Jahre Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Harmonischer und fein ausgewogener Geschmack - 43% Vol - 700 ml
- Price
- €119.87
- Rating
- 4.7/5
- Reviews
- 968
- Age
- 13y ago

Suntory Yamazaki Distillers Reserve Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Komplexer und harmonisch ausgewogener Geschmack - 43 % Vol - 700 ml
- Price
- €75.80
- Rating
- 4.7/5
- Reviews
- 929
- Age
- 12y ago

Hibiki Japanese Harmony | Suntory Whisky | mit Geschenkverpackung | sanfter langanhaltender Nachgeschmack | 43% Vol | 700 ml
- Price
- €65.41
- Rating
- 4.8/5
- Reviews
- 986
- Age
- 10y ago

Yamazaki 12 Jahre - 100th Anniversary Limited Edition - Single Malt Whisky aus Japan
- Price
- €165.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago

Suntory Yamazaki 12 Jahre Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Ausgewogener und zarter Geschmack - 43 % Vol - 700 ml
- Price
- €160.28
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10y ago
Trending
estimated 90-day click momentum
Suntory Yamazaki 18 Jahre Single Malt Whisky (1 x 0.7 l)
- Price
- €594.50
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 13y ago

THE YAMAZAKI Single Malt Japanese Whisky 12 Jahre 0 7 l 43% + 2 Nachtmann Tumbler als Geschenkset in Präsentbox by Reichelts
- Price
- €162.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Yamazaki 12 Jahre - 100th Anniversary Limited Edition - Single Malt Whisky aus Japan
- Price
- €165.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago

Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml
- Price
- €21.68
- Rating
- 4.6/5
- Reviews
- 6,238
- Age
- 10y ago

Hibiki Japanese Harmony | Suntory Whisky | mit Geschenkverpackung | sanfter langanhaltender Nachgeschmack | 43% Vol | 700 ml
- Price
- €65.41
- Rating
- 4.8/5
- Reviews
- 986
- Age
- 10y ago
Newest
by launch date
Yamazaki 12 Jahre - 100th Anniversary Limited Edition - Single Malt Whisky aus Japan
- Price
- €165.76
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3y ago

THE YAMAZAKI Single Malt Japanese Whisky 12 Jahre 0 7 l 43% + 2 Nachtmann Tumbler als Geschenkset in Präsentbox by Reichelts
- Price
- €162.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Yamazakura Blended Whisky (1 x 0.7 l)
- Price
- €33.09
- Rating
- 4.3/5
- Reviews
- 791
- Age
- 9y ago

Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml
- Price
- €21.68
- Rating
- 4.6/5
- Reviews
- 6,238
- Age
- 10y ago

Suntory Yamazaki 12 Jahre Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Ausgewogener und zarter Geschmack - 43 % Vol - 700 ml
- Price
- €160.28
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
52
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
2%
- Suntory72%
- Hibiki8%
- Yamazaki8%
- Generisch5%
- Yamazakura3%
- Toki.2%
- Open — no brand owns it (1 brand, 2%)
Demand
Yamazaki Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Reviews and returns
What reviews say buyers love and hate about Yamazaki Whisky
We read the reviews and the return reasons for every product selling here.
“Geschmack ist ja subjektiv”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Yamazaki Whisky questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









