yamazaki whisky
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good1,106.56avg incumbent reviews — the moat a new listing must climb
Avg price
Good€155.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Price range
Bad€21.68–€594.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€43K€43K/yr · 13K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf
According to Flapen's Amazon Germany niche tracking, yamazaki whisky is a €43K/yr Amazon Germany market (13K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
yamazaki whisky market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €39K–€78K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #965
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 115 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
52
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
2%
- Suntory72%
- Hibiki8%
- Yamazaki8%
- Generisch5%
- Yamazakura3%
- Toki.2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -4.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top yamazaki whisky products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Suntory Yamazaki 12 Jahre Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Harmonischer und fein ausgewogener Geschmack - 43% Vol - 700 ml
Suntory€119.874.7★968 rev
Suntory Yamazaki Distillers Reserve Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Komplexer und harmonisch ausgewogener Geschmack - 43 % Vol - 700 ml
Suntory€75.804.7★929 rev
Hibiki Japanese Harmony | Suntory Whisky | mit Geschenkverpackung | sanfter langanhaltender Nachgeschmack | 43% Vol | 700 ml
Hibiki€65.414.8★986 rev
Yamazaki 12 Jahre - 100th Anniversary Limited Edition - Single Malt Whisky aus Japan
Generisch€165.764.6★3 rev
Suntory Yamazaki 12 Jahre Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Ausgewogener und zarter Geschmack - 43 % Vol - 700 ml
Yamazaki€160.284.7★21 rev
Newest
by launch dateYamazaki 12 Jahre - 100th Anniversary Limited Edition - Single Malt Whisky aus Japan
Generisch€165.763 rev
THE YAMAZAKI Single Malt Japanese Whisky 12 Jahre 0 7 l 43% + 2 Nachtmann Tumbler als Geschenkset in Präsentbox by Reichelts
Reichelts€162.450 rev
Yamazakura Blended Whisky (1 x 0.7 l)
Yamazakura€33.09791 rev
Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml
Toki.€21.686,238 rev
Suntory Yamazaki 12 Jahre Whisky - Single Malt Japanischer Whisky - mit Geschenkverpackung - Ausgewogener und zarter Geschmack - 43 % Vol - 700 ml
Yamazaki€160.2821 rev
Trending
90-day click momentum
Suntory Yamazaki 18 Jahre Single Malt Whisky (1 x 0.7 l)
Yamazaki€594.504.2★
THE YAMAZAKI Single Malt Japanese Whisky 12 Jahre 0 7 l 43% + 2 Nachtmann Tumbler als Geschenkset in Präsentbox by Reichelts
Reichelts€162.450.0★
Yamazaki 12 Jahre - 100th Anniversary Limited Edition - Single Malt Whisky aus Japan
Generisch€165.764.6★
Suntory Whisky Toki | Japanischer Blended Whisky aus Hakushu Yamazaki und Chita | mit feinem süßen und würzigem Abgang | 43% Vol | 700 ml
Toki.€21.684.6★
Hibiki Japanese Harmony | Suntory Whisky | mit Geschenkverpackung | sanfter langanhaltender Nachgeschmack | 43% Vol | 700 ml
Hibiki€65.414.8★
What buyers say about yamazaki whisky
What buyers praise and complain about, mined from review topics.What buyers love
“Super Whisky”
“Geschmacklich gut”
“Geschmacklich gut”
“Sehr gute Wahl als Geschenk für einen Kenner”
“Artikel wie Beschreibung”
“sehr süß, Zuckerwasser”
“Auch das Design kann vollunfänglich überzeugen”
“**gute Qualität** man bereits beim ersten Schluck an der seidigen Textur und der feinen Aromenstruktur erkennt.”
What buyers complain about
“Geschmack ist ja subjektiv”
“Gut ber zu teuer”
“Leider hat dieser Whisky nicht den geringsten Charakter”
“Der Whisky ist wirklich schlecht”
“Man riecht den Alkohol raus”
Common questions
- Is yamazaki whisky profitable to sell on Amazon Germany?
- The niche generates €43K/yr across 9 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (29/100).
- How competitive is the yamazaki whisky niche?
- 7 brands and 52 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in yamazaki whisky?
- Top complaints mined from reviews: Geschmack, Preis-Leistungs-Verhältnis, Geschmack insgesamt. The return rate is 0.1%.
- When does demand for yamazaki whisky peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the yamazaki whisky niche?
- Listings span €21.68–€594.50; the average listing price is €155.43 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.