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Yamazaki Whisky

Fail

The top 5 products take 89% of clicks, so Yamazaki Whisky is a Fail.

Filters High Price
Flapen Score
29
29 / 100Ranks 1,329 of 1,367 Lebensmittel & Getränke niches · −17 vs the category median of 46
Market size
€43K/yr13K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
89%top-5 click share · 7 brands · 52 sellers

Flapen Score

Yamazaki Whisky against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Yamazaki Whisky is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Yamazaki Whisky market on Amazon at a glance

Shoppers on Amazon Germany searched for Yamazaki Whisky 13K times last year and spent an estimated €43K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.1%
Market size, estimated
€43Ka year
Peak month
December2.4× the quietest month
Top search term
yamazaki whisky9K searches a year

02 · Price

A sale here is worth €155.43.

Listings sell for €155.43 on average, from €21.68 to €594.50. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €155.43 that is €0 to €16K a year per listing.

Average price
€155.43above the $15 to $100 sweet spot
Price range
€21.68–€594.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #965 within Bier, Wein & Spirituosen. It carries 1,107 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
56%
Out of stock, average day
0.0%
Average rank
#965in Bier, Wein & Spirituosen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,107per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 115 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
115 months

Products

Top Yamazaki Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

52

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • Brand 172%
  • Brand 28%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Yamazaki Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Reviews and returns

What reviews say buyers love and hate about Yamazaki Whisky

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Alkoholgeschmack”
42%of negative reviews mention “Geschmack”
0.1%of orders come back
“Geschmack ist ja subjektiv”
A buyer, on “Geschmack”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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FAQ

Common Yamazaki Whisky questions

Answered from the same tracked data.