Is Wurstdarm profitable to sell on Amazon Germany?

Flapen scores Wurstdarm 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €221K a year across 10 tracked products. Search demand grew -48.5% in the last 90 days.

How competitive is the Wurstdarm niche on Amazon Germany?

6 brands and 24 sellers compete in Wurstdarm on Amazon Germany. The top 5 Wurstdarm products take 79% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Wurstdarm?

Wurstdarm buyers on Amazon Germany complain most about Geruch, Qualität insgesamt, and Preis-Leistungs-Verhältnis. An estimated 0.0% of orders come back.

When does demand for Wurstdarm peak?

Search demand for Wurstdarm on Amazon Germany peaks in Jan–Feb–Nov–Dec, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Wurstdarm niche?

Wurstdarm sells for €14.05 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.36 to €32.70. The average product has 2,022 reviews, the count a new listing must catch up to.

Wurstdarm

Fail

Demand is soft, at -48.5% this quarter, so Wurstdarm is a Fail.

Flapen Score: 41
41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size: €221K/yr192K searches / yr
90-day growth: -48.5%search demand this quarter
Competition: 79%top-5 click share · 6 brands · 24 sellers

Flapen Score

Wurstdarm against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Wurstdarm is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Wurstdarm market on Amazon at a glance

Shoppers on Amazon Germany searched for Wurstdarm 192K times last year and spent an estimated €221K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -48.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €221K a year.

Searches, last 12 months: 192K
Growth, 90 days vs prior 90: -48.5%
Conversion, latest week: 8.2%
Market size, estimated: €221Ka year
Peak month: December3.3× the quietest month
Top search term: wurstdarm34K searches a year

02 · Price

A sale here is worth €14.05.

Listings sell for €14.05 on average, from €7.36 to €32.70. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At €14.05 that is €11K to €14K a year per listing.

Average price: €14.05under the $15 to $100 sweet spot
Price range: €7.36–€32.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 750–1,000
Revenue per listing a year: €11K–€14K
Returns: 0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Fleisch & Wurstwaren. It carries 2,022 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 90%
Out of stock, average day: 0.0%
Average rank: #50in Fleisch & Wurstwaren
Average rating: 4.52 starsAmazon Germany average 4.37 stars
Average reviews: 2,022per listing
Listings tracked: 10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Wurstdarm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Brand 169%
Brand 29%
Brand 38%
Brand 46%
Brand 54%
Brand 64%

Demand

Wurstdarm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Wurstdarm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wurstdarm34K/yr -49.0%4.2% conv.
schweinedarm25K/yr -51.5%5.4% conv.
schweinedarm 28/30 für bratwurst17K/yr -39.0%10.7% conv.
kunstdarm für wurst19K/yr -56.5%1.9% conv.
naturdarm für bratwurst8K/yr -26.4%7.3% conv.
wursthülle11K/yr -48.0%1.6% conv.
kunstdarm11K/yr -57.4%1.2% conv.
schweinedarm 26/284K/yr -21.5%1.8% conv.
sausage casings4K/yr -1.9%4.1% conv.
schweinedarm 28/305K/yr -20.4%9.5% conv.

Reviews and returns

What reviews say buyers love and hate about Wurstdarm

We read the reviews and the return reasons for every product selling here.

66%of positive reviews mention “Qualität insgesamt”

17%of negative reviews mention “Geruch”

<0.1%of orders come back, a rate Amazon rounds to zero

“Stinkt”

A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Wurstdarm questions

Answered from the same tracked data.

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