würstchen
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great199.03avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Price range
Good€1.50–€45.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.50avg listing price — sweet spot $15–$100
Market size
Okay€157K€157K/yr · 182K searches
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, würstchen is a €157K/yr Amazon Germany market (182K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
würstchen market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- €288K–€345K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 55%
- Sponsored
- 9%
- Out of stock
- 3.6%
- Avg brand age
- 74 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
19
Top-5 brand share
64%
Top 20: 98%
Top-5 click share
48%
Top 20: 85%
Open market
30%
- Meica24%
- CSGV16%
- Dacello9%
- Jeden Tag8%
- Eberswalder8%
- MEISTER'S6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top würstchen search terms
- würstchen48K/yr
- bockwurst44K/yr
- wiener würstchen34K/yr
- wiener19K/yr
- bockwurst in dosen10K/yr
- würstchen im glas10K/yr
- meica würstchen7K/yr
- bockwurst im glas5K/yr
- würstchen dose5K/yr
Top würstchen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Knackige Wiener Würstchen - 6 x 330g Metten Dicke Sauerländer
ProVista€32.892 rev
Dacello Wiener Würstchen (0.2 kg)
Dacello€1.5012 rev
Eberswalder Wiener im Saitling (0.8 kg)
Eberswalder€7.8813 rev
Magnus Bauch Wiener Würstchen (0.31 kg)
Magnus Bauch€7.484 rev
Eberswalder Würstchen (0.2 kg)
Eberswalder€2.0128 rev
Trending
90-day click momentumKnackige Wiener Würstchen - 6 x 330g Metten Dicke Sauerländer
ProVista€32.895.0★
Dacello Wiener Würstchen (0.2 kg)
Dacello€1.504.5★
Riesen Trucker Bockwurst 20x150g FP // Geräucherte Brühwurst im Naturdarm // 47177- Görlitzer Trucker Bockwurst Dieter Hein
Dieter Hein€39.454.4★
Dacello Wiener Würstchen 2x200g (0.4 kg)
Dacello€3.024.5★
Eberswalder Würstchen (0.2 kg)
Eberswalder€2.014.9★
What buyers say about würstchen
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Sehr schönes hochwertiges Produkt”
“Guter rauchiger würziger Geschmack”
“Frische Ware, stark geräuchert”
“Preis / Leistung top”
“als schnelles Gericht gut geeignet.”
“Sehr handlich und sehr gut gemacht”
“Sieht nach einem Jahr noch perfekt aus”
“Passt”
What buyers complain about
“Geschmacklos”
“Geschmacklos”
“Bockwurst”
“Inhalt fraglich”
“Größe eher klein”
“Konsistenz zu weich”
Top return reasons
Common questions
- Is würstchen profitable to sell on Amazon Germany?
- The niche generates €157K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (57/100).
- How competitive is the würstchen niche?
- 22 brands and 19 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in würstchen?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Abgestanden/verfault/verwöhnt. The return rate is 0.1%.
- When does demand for würstchen peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the würstchen niche?
- Listings span €1.50–€45.66; the average listing price is €11.50 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.