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Würstchen

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -12.1% this quarter, so Würstchen is a Maybe.

Flapen Score
57
57 / 100
Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46
Market size
€157K/yr182K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
48%top-5 click share · 22 brands · 19 sellers

Flapen Score

Würstchen against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Würstchen is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Würstchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Würstchen 182K times last year and spent an estimated €157K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
7.5%
Market size, estimated
€157Ka year
Peak month
December1.9× the quietest month
Top search term
würstchen48K searches a year

02 · Price

A sale here is worth €11.50.

Listings sell for €11.50 on average, from €1.50 to €45.66. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At €11.50 that is €6K to €9K a year per listing.

Average price
€11.50under the $15 to $100 sweet spot
Price range
€1.50–€45.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #86 within Fleisch & Wurstwaren. It carries 199 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
55%
Out of stock, average day
3.6%
Average rank
#86in Fleisch & Wurstwaren
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
199per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Würstchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

19

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

48%

Top 20: 85%

Open market

30%

  • Brand 124%
  • Brand 216%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Würstchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Würstchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • würstchen48K/yr
  • bockwurst44K/yr
  • wiener würstchen34K/yr
  • wiener19K/yr
  • bockwurst in dosen10K/yr
  • würstchen im glas10K/yr
  • meica würstchen7K/yr
  • bockwurst im glas5K/yr
  • würstchen dose5K/yr

Reviews and returns

What reviews say buyers love and hate about Würstchen

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geschmack insgesamt”
37%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Geschmacklos”
A buyer, on “Geschmack insgesamt”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Würstchen questions

Answered from the same tracked data.