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Wrigleys Kaugummi

soft demand (-32.4% this quarter) — Wrigleys Kaugummi doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46

Market size 34Growth 9Conversion 29Competition 24Returns 100Price range 61Avg price 89Brand share 29Review moat 66Quality gap 70
This niche Category average · 1,367 niches

Is Wrigleys Kaugummi profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wrigleys Kaugummi is a €166K/yr Amazon Germany market (345K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Wrigleys Kaugummi: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.4% over the last 90 days and 2.3% of searches end in a purchase.

€166K

revenue / yr

Units sold / yr13K
Search volume / yr-32.4%345K
Conversion rate2.3%
Avg price€20.65

Who owns the niche?

The top 5 brands hold 88% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 35
Top-5 product click share71%
Open market13%
Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews858

Top Wrigleys Kaugummi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

€0€17K€33K€50K€66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

35

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Wrigley's58%
  • EXTRA8%
  • Big Red8%
  • Doublemint7%
  • OD Trading LTD6%
  • The Hampton Candy Company5%
  • Open — no brand owns it (2 brands, 7%)

Wrigleys Kaugummi demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume345KCVR2.3%Products15Brands8Top 5 Brands88%OOS Rate2.1%Rating4.3★Reviews858Avg BSR#95
18K13KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Top Wrigleys Kaugummi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wrigleys kaugummi streifen79K/yr
  • wrigleys kaugummi81K/yr
  • kaugummi streifen37K/yr
  • kaugummi wrigleys21K/yr
  • wrigleys spearmint21K/yr
  • wrigleys chewing gum kaugummi20K/yr
  • wrigleys17K/yr
  • spearmint kaugummi15K/yr
  • streifen kaugummi16K/yr
  • wrigleys wrigleys spearmint13K/yr

What reviews say buyers love and hate about Wrigleys Kaugummi

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Geschmack insgesamt40%

Schmeckt

Geschmack11%

Mega Geschmack

Preis-Leistungs-Verhältnis7%

Preis war fair, also direkt geordert

Frische5%

Sehr frisch

Qualität insgesamt4%

Top Produkt

What buyers complain about

77% of reviews
Preis-Leistungs-Verhältnis27%

Warum So teuer?

Geschmack insgesamt17%

Schmecken überhaupt nicht

Geschmack12%

Völlig geschmacklos

beworben Vs Tatsächliches Produkt4%

Denke das ist eher Marketing

Süße4%

Nicht zuckerfrei

Common Wrigleys Kaugummi questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wrigleys Kaugummi 44/100 on Amazon Germany — Skip it. The niche generates €166K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -32.4% over the last 90 days.
Search demand for Wrigleys Kaugummi on Amazon Germany peaks in Oct–Nov, where the busiest month runs 2.4× the quietest.