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wrigleys kaugummi

Skip it

Soft demand (-32.4% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 9Conversion 29Competition 24Returns 100Price range 61Avg price 89Brand share 29Review moat 66Quality gap 70

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great€20.65

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good857.87

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.62–€34.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€166K

€166K/yr · 345K searches

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-32.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, wrigleys kaugummi is a €166K/yr Amazon Germany market (345K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

wrigleys kaugummi market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€207K–€258K
units × avg price
Conversion rate
2.3%
Avg BSR
#95
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
2.1%
Avg brand age
77 months
Avg seller age
179 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

35

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • Wrigley's58%
  • EXTRA8%
  • Big Red8%
  • Doublemint7%
  • OD Trading LTD6%
  • The Hampton Candy Company5%
  • Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.4% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Top wrigleys kaugummi search terms

  • wrigleys kaugummi streifen79K/yr
  • wrigleys kaugummi81K/yr
  • kaugummi streifen37K/yr
  • kaugummi wrigleys21K/yr
  • wrigleys spearmint21K/yr
  • wrigleys chewing gum kaugummi20K/yr
  • wrigleys17K/yr
  • spearmint kaugummi15K/yr
  • streifen kaugummi16K/yr
  • wrigleys wrigleys spearmint13K/yr
All search terms

Top wrigleys kaugummi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€17K20%€33K30%€50K40%€66K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about wrigleys kaugummi

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt40%

“Schmeckt”

Geschmack11%

“Mega Geschmack”

Preis-Leistungs-Verhältnis7%

“Preis war fair, also direkt geordert”

Frische5%

“Sehr frisch”

Qualität insgesamt4%

“Top Produkt”

beworben Vs Tatsächliches Produkt4%

“Die Beschreibung auf der Produktseite war aus meiner Sicht zutreffend”

Einfaches Kauen/Schlucken4%

“Super Kaugummi”

Süße3%

“Extra Professional Kaugummi Zuckerfrei bietet einen langanhaltenden, frischen Geschmack ganz ohne Zucker – ideal für zwischendurch, nach dem Essen oder unterwegs”

Würzigkeit2%

“Der scharfe Zimtgeschmack macht es zum besten Kaugummi den es jemals gab”

Gesamtgröße2%

“Passt”

What buyers complain about

Preis-Leistungs-Verhältnis27%

“Warum So teuer?”

Geschmack insgesamt17%

“Schmecken überhaupt nicht”

Geschmack12%

“Völlig geschmacklos”

beworben Vs Tatsächliches Produkt4%

“Denke das ist eher Marketing”

Süße4%

“Nicht zuckerfrei”

Farbe3%

“rot statt cremefarben”

Gesamtgröße3%

“Enttäuschend klein”

Hartes Gefühl3%

“Kaugummi,heute kriegt man nur noch diese harten”

Qualität insgesamt2%

“Schlechte Qualität”

Würzigkeit2%

“Weniger Zimt, mehr scharf”

Common questions

Is wrigleys kaugummi profitable to sell on Amazon Germany?
The niche generates €166K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.4%. Flapen's verdict: Skip it (44/100).
How competitive is the wrigleys kaugummi niche?
8 brands and 35 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in wrigleys kaugummi?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geschmack. The return rate is 0.0%.
When does demand for wrigleys kaugummi peak?
Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the wrigleys kaugummi niche?
Listings span €2.62–€34.53; the average listing price is €20.65 (sweet spot $15–$100). The average incumbent carries 858 reviews — the moat a new listing must climb.