Skip to content

Worcestersauce

Fail

The top 5 brands take 96% of clicks, so Worcestersauce is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€114K/yr97K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
76%top-5 click share · 7 brands · 37 sellers

Flapen Score

Worcestersauce against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Worcestersauce is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Worcestersauce market on Amazon at a glance

Shoppers on Amazon Germany searched for Worcestersauce 97K times last year and spent an estimated €114K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
13.7%
Market size, estimated
€114Ka year
Peak month
February2.0× the quietest month
Top search term
worcestersauce58K searches a year

02 · Price

A sale here is worth €8.63.

Listings sell for €8.63 on average, from €1.72 to €22.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €8.63 that is €9K to €11K a year per listing.

Average price
€8.63under the $15 to $100 sweet spot
Price range
€1.72–€22.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€9K–€11K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Saucen & Marinaden. It carries 671 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
55%
Out of stock, average day
0.0%
Average rank
#6in Saucen & Marinaden
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
671per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Worcestersauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

37

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Brand 135%
  • Brand 227%
  • Brand 322%
  • Brand 48%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Worcestersauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.0×

Search terms

Top Worcestersauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • worcestersauce58K/yr
  • worcestershire sauce original22K/yr
  • worcestershire sauce10K/yr
  • worcester sauce5K/yr
  • worcestersoße3K/yr

Reviews and returns

What reviews say buyers love and hate about Worcestersauce

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Geschmack”
<0.1%of orders come back, a rate Amazon rounds to zero
“Geschmack 👍 Hat noch im Grill und Koch Sortiment gefehlt”
A buyer, on “Geschmack”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Worcestersauce questions

Answered from the same tracked data.