Worcestersauce
FailThe top 5 brands take 96% of clicks, so Worcestersauce is a Fail.
- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €114K/yr97K searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 37 sellers
Flapen Score
Worcestersauce against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Worcestersauce is stronger. Inside it, weaker.
Market
The Worcestersauce market on Amazon at a glance
Shoppers on Amazon Germany searched for Worcestersauce 97K times last year and spent an estimated €114K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 13.7%
- Market size, estimated
- €114Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- worcestersauce58K searches a year
02 · Price
A sale here is worth €8.63.
Listings sell for €8.63 on average, from €1.72 to €22.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €8.63 that is €9K to €11K a year per listing.
- Average price
- €8.63under the $15 to $100 sweet spot
- Price range
- €1.72–€22.48
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €9K–€11K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Saucen & Marinaden. It carries 671 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 55%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Saucen & Marinaden
- Average rating
- 4.65 starsAmazon Germany average 4.37 stars
- Average reviews
- 671per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Worcestersauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
37
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Brand 135%
- Brand 227%
- Brand 322%
- Brand 48%
- Brand 54%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Worcestersauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.0×
Search terms
Top Worcestersauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- worcestersauce58K/yr
- worcestershire sauce original22K/yr
- worcestershire sauce10K/yr
- worcester sauce5K/yr
- worcestersoße3K/yr
Reviews and returns
What reviews say buyers love and hate about Worcestersauce
We read the reviews and the return reasons for every product selling here.
“Geschmack 👍 Hat noch im Grill und Koch Sortiment gefehlt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Worcestersauce questions
Answered from the same tracked data.









