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wilton lebensmittelfarbe

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 9Conversion 68Competition 16Returns 100Price range 83Avg price 89Brand share 0Review moat 42Quality gap 22

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great€20.51

avg listing price — sweet spot $15–$100

Price range

Great€7.22–€59.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,270.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad€57K

€57K/yr · 44K searches

Growth

Bad-31.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, wilton lebensmittelfarbe is a €57K/yr Amazon Germany market (44K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

wilton lebensmittelfarbe market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
€41K–€51K
units × avg price
Conversion rate
6.2%
Avg BSR
#200
Page quality
0%
Prime
90%
Sponsored
80%
Out of stock
6.5%
Avg brand age
45 months
Avg seller age
229 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • bakeryteam73%
  • Wilton20%
  • Belissia7%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -31.1% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.5×

Top wilton lebensmittelfarbe search terms

  • wilton lebensmittelfarbe28K/yr
  • lebensmittelfarbe wilton9K/yr
  • wilton gelfarben3K/yr
  • wilton lebensmittelfarbe gel2K/yr
  • bakeryteam lebensmittelfarbe2K/yr
All search terms

Top wilton lebensmittelfarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€8K30%€17K45%€25K60%€34K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about wilton lebensmittelfarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe74%

“Super Farbe”

Qualität insgesamt5%

“SUPER PRODUKT”

Benutzerfreundlichkeit4%

“Praktisch”

beworben Vs Tatsächliches Produkt3%

“Stimmt wie beschrieben”

Künstliche Farben3%

“Super Lebensmittelfarbe”

Backen2%

“Ideal für Regenbogen Kuchen”

Preis-Leistungs-Verhältnis2%

“preiswert und gut”

Haltbarkeit1%

“Sie halten ewig”

Textur/Konsistenz – insgesamt1%

“Gute Konsistenz”

Geschmack insgesamt0%

“Geschmacksneutral und tolles Farbergebnis mit nur wenigen Tropfen”

What buyers complain about

Farbe38%

“ohne gelb”

Künstliche Farben11%

“Allerdings habe ich beim Einsatz etwas mehr Farbe benötigt als in der Anleitung bzw. angegeben war”

Benutzerfreundlichkeit9%

“Sehr schwer zu öffnen”

Dicke7%

“Es ist sehr dünn”

Farbverblassen/Verfärbung3%

“Enttäuschend – schwache Farbintensität”

Brock/Klump/Sammlung3%

“Dann kann es zu leichten Verklumpungen kommen, die aber z. B. durch Auflösen in Wasser behoben werden können”

Stärke3%

“Nicht so stark”

Allergien3%

“Allergie”

Funktionalität insgesamt2%

“Leider hat es nicht so gut geklappt”

Textur/Konsistenz – insgesamt2%

“lassen keine Glatte Konsistenz”

Common questions

Is wilton lebensmittelfarbe profitable to sell on Amazon Germany?
The niche generates €57K/yr across 10 tracked products. 90-day search growth is -31.1%. Flapen's verdict: Skip it (36/100).
How competitive is the wilton lebensmittelfarbe niche?
3 brands and 14 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in wilton lebensmittelfarbe?
Top complaints mined from reviews: Farbe, Künstliche Farben, Benutzerfreundlichkeit. The return rate is 0.0%.
When does demand for wilton lebensmittelfarbe peak?
Demand peaks in Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the wilton lebensmittelfarbe niche?
Listings span €7.22–€59.30; the average listing price is €20.51 (sweet spot $15–$100). The average incumbent carries 2,271 reviews — the moat a new listing must climb.