Skip to content

Wilton Lebensmittelfarbe

Fail

The top 5 brands take 100% of clicks, so Wilton Lebensmittelfarbe is a Fail.

Flapen Score
36
36 / 100
Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size
€57K/yr44K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
81%top-5 click share · 3 brands · 14 sellers

Flapen Score

Wilton Lebensmittelfarbe against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Wilton Lebensmittelfarbe is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wilton Lebensmittelfarbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Wilton Lebensmittelfarbe 44K times last year and spent an estimated €57K. All 3 brands take every click. Demand peaks in Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €57K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
6.2%
Market size, estimated
€57Ka year
Peak month
November2.5× the quietest month
Top search term
wilton lebensmittelfarbe28K searches a year

02 · Price

A sale here is worth €20.51.

Listings sell for €20.51 on average, from €7.22 to €59.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €20.51 that is €2K to €5K a year per listing.

Average price
€20.51inside the $15 to $100 sweet spot
Price range
€7.22–€59.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #200 within Koch- & Backzutaten. It carries 2,271 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
6.5%
Average rank
#200in Koch- & Backzutaten
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
2,271per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wilton Lebensmittelfarbe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 220%
  • Brand 37%

Demand

Wilton Lebensmittelfarbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.5×

Search terms

Top Wilton Lebensmittelfarbe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wilton lebensmittelfarbe28K/yr
  • lebensmittelfarbe wilton9K/yr
  • wilton gelfarben3K/yr
  • wilton lebensmittelfarbe gel2K/yr
  • bakeryteam lebensmittelfarbe2K/yr

Reviews and returns

What reviews say buyers love and hate about Wilton Lebensmittelfarbe

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Farbe”
38%of negative reviews mention “Farbe”
<0.1%of orders come back, a rate Amazon rounds to zero
“ohne gelb”
A buyer, on “Farbe”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wilton Lebensmittelfarbe questions

Answered from the same tracked data.