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Wikinger

Wikinger shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

62
Worth a look

Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46

Market size 51Growth 17Conversion 14Competition 89Returns 95Price range 82Avg price 95Brand share 80Review moat 72Quality gap 65
This niche Category average · 1,367 niches

Is Wikinger profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wikinger is a €307K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

Wikinger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.7% over the last 90 days and 1.1% of searches end in a purchase.

€307K

revenue / yr

Units sold / yr20K
Search volume / yr-15.7%1.1M
Conversion rate1.1%
Avg price€24.29

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers43 · 72
Top-5 product click share26%
Open market45%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 91 products

Sponsored placement91%
New entrants (1y)18· 1 succeeded
Avg rating4.4★
Avg reviews608

Top Wikinger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

€0€6K€12K€18K€25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

43 rising

Sellers

72

Top-5 brand share

55%

Top 20: 84%

Top-5 click share

26%

Top 20: 56%

Open market

42%

  • Original Wikinger Met31%
  • NORDGARD8%
  • Monster6%
  • Bandmax5%
  • PARKLEES4%
  • Viking3%

Wikinger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR1.1%Products91Brands43Top 5 Brands55%OOS Rate2.2%Rating4.4★Reviews608Avg BSR#5,005
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Top Wikinger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wikinger307K/yr
  • vikings273K/yr
  • met183K/yr
  • viking137K/yr
  • meet56K/yr
  • wikinger met39K/yr
  • vikinger27K/yr
  • met honigwein23K/yr
  • wikinger geschenke für männer21K/yr
  • honigwein17K/yr

What reviews say buyers love and hate about Wikinger

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Geschmack insgesamt27%

Mega Lecker

Qualität insgesamt12%

Super Qualität

Geschmack9%

Guter Geschmack

Süße6%

Süß

Preis-Leistungs-Verhältnis6%

Super Preis

What buyers complain about

55% of reviews
Gesamtgröße13%

Kleines Messer

Süße6%

Leider hoher Zuckeranteil

Rost/Korrodieren6%

Der 1095 Karbonstahl ist zwar rostanfällig,

Geschmack6%

Geschmacklich kaum aromatisch

Preis-Leistungs-Verhältnis5%

Schade für die 58 Euro

Wikinger return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

7%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Materialqualität
8%
3Qualität insgesamt
7%
4Füße fit
3%
5Geruch
3%

Common Wikinger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wikinger 62/100 on Amazon Germany — Worth a look. The niche generates €307K/yr across 91 tracked products. 1 of 18 products launched in the last 360 days are still selling. Search demand moved -15.7% over the last 90 days.
Search demand for Wikinger on Amazon Germany peaks in Dec, where the busiest month runs 3.4× the quietest.