Is wikinger profitable to sell on Amazon Germany?

The niche generates €307K/yr across 91 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (62/100).

How competitive is the wikinger niche?

43 brands and 72 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in wikinger?

Top complaints mined from reviews: Gesamtgröße, Süße, Rost/Korrodieren. The return rate is 1.0%.

When does demand for wikinger peak?

Demand peaks in Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the wikinger niche?

Listings span €5.15–€66.83; the average listing price is €24.29 (sweet spot $15–$100). The average incumbent carries 608 reviews — the moat a new listing must climb.

wikinger

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€24.29

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Price range

Great€5.15–€66.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good607.93

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€307K

€307K/yr · 1.1M searches

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, wikinger is a €307K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

wikinger market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €364K–€486K; units × avg price
Conversion rate: 1.1%
Avg BSR: #5,005
Page quality: 0%
Prime: 60%
Sponsored: 91%
Out of stock: 2.2%
Avg brand age: 50 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

55%

Top 20: 84%

Top-5 click share

26%

Top 20: 56%

Open market

42%

Original Wikinger Met31%
NORDGARD8%
Monster6%
Bandmax5%
PARKLEES4%
Viking3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.4×

Open Trend

Top wikinger search terms

wikinger307K/yr -15.6%0.2% conv.
vikings273K/yr -27.0%0.0% conv.
met183K/yr -4.4%2.4% conv.
viking137K/yr -0.3%0.1% conv.
meet56K/yr -11.4%0.3% conv.
wikinger met39K/yr +7.0%5.1% conv.
vikinger27K/yr -2.4%0.1% conv.
met honigwein23K/yr -0.5%3.9% conv.
wikinger geschenke für männer21K/yr +6.1%0.6% conv.
honigwein17K/yr -8.6%2.8% conv.

All search terms

Top wikinger products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Monster Energy Viking Berry - koffeinhaltiger Energy-Drink mit Waldbeeren-Geschmack - full Flavour full Sugar Juice - in praktischen Einweg Dosen (12 x 500 ml)

Monster€14.464.8★163 rev

Wikinger Met Original 0.75 l

Original Wikinger Met€5.314.6★607 rev

Bandmax Keltische Knoten Lederarmband Männer Viking Armbänder Herren Kompass Flechtarmband mit Magnetverschluss Manschette Armband 23cm Lederarmreif Wikingerschmuck für Vater

Bandmax€20.054.6★1,138 rev

Original Wikinger Met im Geschenkset | 2x0 75L inkl. 2 Becher | Honigwein aus der Wikingerland Haithabu| Fruchtig aromatisch | Das Original

Original Wikinger Met€12.684.7★840 rev

Wikinger Met Lagerfeuer-Set 2 x 0 75 L inkl. Haithabu-Glas 11 & 6 % Vol.

Original Wikinger Met€13.394.7★282 rev

Newest

by launch date

North Legendary - Wikinger Herren T-Shirt Gr. XXL - Deutschland Fußball Fan-Shirt Public Viewing Wikinger Pokal Motiv Schwarz Rot Gold

North Legendary€29.820 rev

1mo ago

NORDGARD Viking T-Shirt Reaper Crew in Marine I Größe 5XL I Herren Tshirt aus 100% Baumwolle I Wikinger T-Shirt I Shirt nordische Mythologie I Ideal für Freizeit & Sport I Oeko-TEX Zertifiziert

NORDGARD€26.460 rev

4mo ago

NORDGARD Viking T-Shirt Reaper Crew in schwarz I Größe 5XL I Herren Tshirt aus 100% Baumwolle I Wikinger T-Shirt I Shirt nordische Mythologie I Ideal für Freizeit & Sport I Oeko-TEX Zertifiziert

NORDGARD€26.480 rev

4mo ago

Brand-xrbanime Herren Viking Bedruckte Outdoor-Taktik-Cargo-Shorts Trendige Retro Kurze Hosen mit Mehreren Taschen für den Freizeitbereich

Brand-xrbanime€17.652 rev

6mo ago

Monster Energy Viking Berry - koffeinhaltiger Energy-Drink mit Waldbeeren-Geschmack - full Flavour full Sugar Juice - in praktischen Einweg Dosen (12 x 500 ml)

Monster€14.46163 rev

7mo ago

What buyers say about wikinger

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt27%

“Mega Lecker”

Qualität insgesamt12%

“Super Qualität”

Geschmack9%

“Guter Geschmack”

Süße6%

“Süß”

Preis-Leistungs-Verhältnis6%

“Super Preis”

Geschenk Zweck5%

“Originelles Souvenir”

Gesamtgröße4%

“Passt”

beworben Vs Tatsächliches Produkt4%

“Genau richtig für mich”

Design insgesamt4%

“Das Design sieht genauso aus wie auf den Bildern”

Energieniveau2%

“Idealer Energy Drink”

What buyers complain about

Gesamtgröße13%

“Kleines Messer”

Süße6%

“Leider hoher Zuckeranteil”

Rost/Korrodieren6%

“Der 1095 Karbonstahl ist zwar rostanfällig,”

Geschmack6%

“Geschmacklich kaum aromatisch”

Preis-Leistungs-Verhältnis5%

“Schade für die 58 Euro”

Qualität insgesamt5%

“Leider ist die Qualität hier nicht vergleichbar”

Materialqualität4%

“reine Synthetik”

Benutzerfreundlichkeit3%

“Nur der Gebrauch ist schwierig (obwohl Max 1x im Monat).”

Handgelenk fit 3%

“Am Anfang etwas steif am Handgelenk”

Alkoholgeschmack3%

“der Met war daher nicht trinkbar”

Top return reasons

Gesamtgröße50%

Materialqualität8%

Qualität insgesamt7%

Füße fit3%

Geruch3%

Farbe3%

Breite3%