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Wichtel Geschenke

Maybe

An estimated 0.0% of orders come back. But buyers convert on only 1.4% of searches, so Wichtel Geschenke is a Maybe.

Flapen Score
51
51 / 100
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size
€91K/yr214K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
42%top-5 click share · 17 brands · 18 sellers

Flapen Score

Wichtel Geschenke against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Wichtel Geschenke is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wichtel Geschenke market on Amazon at a glance

Shoppers on Amazon Germany searched for Wichtel Geschenke 214K times last year and spent an estimated €91K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
1.4%
Market size, estimated
€91Ka year
Peak month
December125.8× the quietest month
Top search term
feinkost63K searches a year

02 · Price

A sale here is worth €30.48.

Listings sell for €30.48 on average, from €7.63 to €83.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €30.48 that is €0 to €3K a year per listing.

Average price
€30.48inside the $15 to $100 sweet spot
Price range
€7.63–€83.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #53 within Geschenkkörbe & Feinkostgeschenke. It carries 746 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
52%
Out of stock, average day
13.2%
Average rank
#53in Geschenkkörbe & Feinkostgeschenke
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
746per listing
Listings tracked
46

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wichtel Geschenke products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

€0€4K€7K€11K€14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

18

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 73%

Open market

19%

  • jamon.de35%
  • Gepp's27%
  • Jamón y Vino - Spanische Delikatessen7%
  • detapasbox5%
  • UNIVERSO GOURMET3%
  • NABIO3%

Demand

Wichtel Geschenke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KHoliday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 125.8×

Search terms

Top Wichtel Geschenke search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • feinkost63K/yr
  • delikatessen27K/yr
  • präsentkorb geburtstag mann6K/yr
  • tapas geschenkset15K/yr
  • italienischer geschenkkorb6K/yr
  • fattoria la vialla11K/yr
  • kulinarische geschenke10K/yr
  • geschenkkorb italienische spezialitäten5K/yr
  • präsent5K/yr
  • tapas set5K/yr

Reviews and returns

What reviews say buyers love and hate about Wichtel Geschenke

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschenk Zweck”
18%of negative reviews mention “Gesamtgröße”
<0.1%of orders come back, a rate Amazon rounds to zero
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Wichtel Geschenke questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data