How competitive is the Whisky Likör niche on Amazon Germany?

6 brands and 54 sellers compete in Whisky Likör on Amazon Germany. The top 5 Whisky Likör products take 87% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Whisky Likör?

Whisky Likör buyers on Amazon Germany complain most about Geschmack, Auslaufsicher, Geschmack insgesamt, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Whisky Likör niche?

Whisky Likör sells for €15.82 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.39–€23.86. The average incumbent carries 1,349 reviews — the moat a new listing must climb.

Whisky Likör

brand-locked demand (top 5 brands take 98% of clicks) — Whisky Likör doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

This niche Category average · 1,367 niches

Is Whisky Likör profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Whisky Likör is a €102K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Whisky Likör: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.5% over the last 90 days and 9.9% of searches end in a purchase.

€102K

revenue / yr

Units sold / yr8K

Search volume / yr-3.5%65K

Conversion rate9.9%

Avg price€15.82

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 54

Top-5 product click share87%

Open market2%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 9 products

Top Whisky Likör products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Southern Comfort Original Whisky-Likör (1 x 700 ml) | 700 ml (1er Pack)

Price: €8.63
Rating: 4.7/5
Reviews: 1,331
Age: 14y ago

DRAMBUIE Scotch Whisky Likör Mit Heidehonig Kräutern & Gewürzen Süß würzig & komplex 40% vol. 0 7 l

Price: €16.65
Rating: 4.8/5
Reviews: 3,096
Age: 13y ago

Heute mal fröhliches Schwarz Design Shirt mit Spruch Damen Sommer Rundhals Top Oversize Neu M Schwarz (B36-493-M-Schwarz)

Price: €16.48
Rating: 4.3/5
Reviews: 24
Age: 1y ago

Southern Comfort Original Whisky-Likör (1 x 1 l)

Price: €13.92
Rating: 4.7/5
Reviews: 311
Age: 10y ago

Drambuie Whisky-Likör (1 x 1 l)

Price: €23.86
Rating: 4.8/5
Reviews: 370
Age: 13y ago

Newest

by launch date

Heute mal fröhliches Schwarz Design Shirt mit Spruch Damen Sommer Rundhals Top Oversize Neu M Schwarz (B36-493-M-Schwarz)

Price: €16.48
Rating: 4.3/5
Reviews: 24
Age: 1y ago

Lavley Zum Campen Geboren Zur Arbeit Gezwungen Socken

Price: €7.39
Rating: 4.6/5
Reviews: 1,802
Age: 2y ago

Southern Comfort Black 40% Vol. 1l

Price: €21.39
Rating: 4.8/5
Reviews: 240
Age: 2y ago

Shankys Whip Original Black Irish Whiskey Liqueur 0 7l

Price: €20.91
Rating: 4.8/5
Reviews: 1,956
Age: 5y ago

Southern Comfort Original Whisky-Likör (1 x 1 l)

Price: €13.92
Rating: 4.7/5
Reviews: 311
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Southern Comfort50%
Drambuie30%
DELUNO10%
Lavley5%
Irish Mist3%
SHANKY'S WHIP2%
Open — no brand owns it (0%)

Whisky Likör demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR9.9%Products9Brands6Top 5 Brands98%OOS Rate2.1%Rating4.7★Reviews1,349Avg BSR#397

Peak months: Dec · busiest ÷ quietest = 2.5×

Top Whisky Likör search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

southern comfort28K/yr +1.4%9.6% conv.
drambuie whisky likör8K/yr +13.1%10.4% conv.
whisky likör9K/yr -1.6%0.9% conv.
drambuie9K/yr -30.6%9.8% conv.
whiskey likör5K/yr -6.1%1.0% conv.
honig whisky4K/yr +1.8%1.6% conv.
southern3K/yr -24.2%0.8% conv.

What reviews say buyers love and hate about Whisky Likör

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geschmack insgesamt37%

“Absolut lecker”

Alkoholgeschmack30%

“Mein lieblings Whisky”

Geschmack9%

“leckerer Geschmack”

Süße5%

“fast genau so süß”

Preis-Leistungs-Verhältnis5%

“Super Angebot”

What buyers complain about

69% of reviews

Geschmack21%

“Geschmackssache”

Auslaufsicher14%

“Als sie ankam, war schon etliches herausgelaufen”

Geschmack insgesamt14%

“Schmeckt echt nicht geil”

Süße12%

“Schmeckt nicht so süß wie der normale Southern”

Preis-Leistungs-Verhältnis7%

“Preislich zwar nicht ganz günstig”

Common Whisky Likör questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whisky Likör 39/100 on Amazon Germany — Skip it. The niche generates €102K/yr across 9 tracked products. Search demand moved -3.5% over the last 90 days.