Is whisky likör profitable to sell on Amazon Germany?

The niche generates €102K/yr across 9 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (39/100).

How competitive is the whisky likör niche?

6 brands and 54 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in whisky likör?

Top complaints mined from reviews: Geschmack, Auslaufsicher, Geschmack insgesamt. The return rate is 0.1%.

When does demand for whisky likör peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the whisky likör niche?

Listings span €7.39–€23.86; the average listing price is €15.82 (sweet spot $15–$100). The average incumbent carries 1,349 reviews — the moat a new listing must climb.

whisky likör

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.82

avg listing price — sweet spot $15–$100

Review moat

Good1,348.56

avg incumbent reviews — the moat a new listing must climb

Price range

Good€7.39–€23.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€102K

€102K/yr · 65K searches

Growth

Bad-3.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, whisky likör is a €102K/yr Amazon Germany market (65K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

whisky likör market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: €95K–€127K; units × avg price
Conversion rate: 9.9%
Avg BSR: #397
Page quality: 0%
Prime: 78%
Sponsored: 67%
Out of stock: 2.1%
Avg brand age: 86 months
Avg seller age: 172 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Southern Comfort50%
Drambuie30%
DELUNO10%
Lavley5%
Irish Mist3%
SHANKY'S WHIP2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top whisky likör search terms

southern comfort28K/yr +1.4%9.6% conv.
drambuie whisky likör8K/yr +13.1%10.4% conv.
whisky likör9K/yr -1.6%0.9% conv.
drambuie9K/yr -30.6%9.8% conv.
whiskey likör5K/yr -6.1%1.0% conv.
honig whisky4K/yr +1.8%1.6% conv.
southern3K/yr -24.2%0.8% conv.

All search terms

Top whisky likör products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Southern Comfort Original Whisky-Likör (1 x 700 ml) | 700 ml (1er Pack)

Southern Comfort€8.634.7★1,331 rev

DRAMBUIE Scotch Whisky Likör Mit Heidehonig Kräutern & Gewürzen Süß würzig & komplex 40% vol. 0 7 l

Drambuie€16.654.8★3,096 rev

Heute mal fröhliches Schwarz Design Shirt mit Spruch Damen Sommer Rundhals Top Oversize Neu M Schwarz (B36-493-M-Schwarz)

DELUNO€16.484.3★24 rev

Southern Comfort Original Whisky-Likör (1 x 1 l)

Southern Comfort€13.924.7★311 rev

Drambuie Whisky-Likör (1 x 1 l)

Drambuie€23.864.8★370 rev

Newest

by launch date

Heute mal fröhliches Schwarz Design Shirt mit Spruch Damen Sommer Rundhals Top Oversize Neu M Schwarz (B36-493-M-Schwarz)

DELUNO€16.4824 rev

1y ago

Lavley Zum Campen Geboren Zur Arbeit Gezwungen Socken

Lavley€7.391,802 rev

2y ago

Southern Comfort Black 40% Vol. 1l

Southern Comfort€21.39240 rev

2y ago

Shankys Whip Original Black Irish Whiskey Liqueur 0 7l

SHANKY'S WHIP€20.911,956 rev

5y ago

Southern Comfort Original Whisky-Likör (1 x 1 l)

Southern Comfort€13.92311 rev

10y ago

What buyers say about whisky likör

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt37%

“Absolut lecker”

Alkoholgeschmack30%

“Mein lieblings Whisky”

Geschmack9%

“leckerer Geschmack”

Süße5%

“fast genau so süß”

Preis-Leistungs-Verhältnis5%

“Super Angebot”

Qualität insgesamt4%

“Sehr gute Ware, super”

Geschenk Zweck3%

“Cooles Geschenk”

Frische1%

“Sehr erfrischend”

What buyers complain about

Geschmack21%

“Geschmackssache”

Auslaufsicher14%

“Als sie ankam, war schon etliches herausgelaufen”

Geschmack insgesamt14%

“Schmeckt echt nicht geil”

Süße12%

“Schmeckt nicht so süß wie der normale Southern”

Preis-Leistungs-Verhältnis7%

“Preislich zwar nicht ganz günstig”

Common questions

Is whisky likör profitable to sell on Amazon Germany?: The niche generates €102K/yr across 9 tracked products. 90-day search growth is -3.5%. Flapen's verdict: Skip it (39/100).
How competitive is the whisky likör niche?: 6 brands and 54 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in whisky likör?: Top complaints mined from reviews: Geschmack, Auslaufsicher, Geschmack insgesamt. The return rate is 0.1%.
When does demand for whisky likör peak?: Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the whisky likör niche?: Listings span €7.39–€23.86; the average listing price is €15.82 (sweet spot $15–$100). The average incumbent carries 1,349 reviews — the moat a new listing must climb.