Skip to content

Whisky 18 Jahre

a small market ($19K/yr) — Whisky 18 Jahre doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46

Market size 5Growth 22Conversion 15Competition 65Returns 99Price range 46Avg price 83Brand share 78Review moat 37Quality gap 21
This niche Category average · 1,367 niches

Is Whisky 18 Jahre profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Whisky 18 Jahre is a €19K/yr Amazon Germany market (21K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Whisky 18 Jahre: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 1.2% of searches end in a purchase.

€19K

revenue / yr

Units sold / yr500
Search volume / yr-6.9%21K
Conversion rate1.2%
Avg price€77.61

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers16 · 68
Top-5 product click share46%
Open market43%
Avg brand age125 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement43%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews2,811

Top Whisky 18 Jahre products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€778€2K€2K€3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

68

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

37%

  • Glenfiddich23%
  • Chivas Regal10%
  • Aberlour8%
  • Glenlivet8%
  • JOHNNIE WALKER7%
  • Royal Salute6%

Whisky 18 Jahre demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume21KCVR1.2%Products21Brands16Top 5 Brands57%OOS Rate3.1%Rating4.7★Reviews2,811Avg BSR#332
2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Top Whisky 18 Jahre search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • whisky 18 jahre12K/yr
  • whisky 184K/yr
  • whisky 21 jahre4K/yr
  • whisky 25 jahre2K/yr

What reviews say buyers love and hate about Whisky 18 Jahre

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Alkoholgeschmack32%

Beste Whisky-Qualität

Geschmack insgesamt21%

Schmeckt

Geschenk Zweck15%

Schönes Geschenk

Qualität insgesamt13%

Beste Qualität

Preis-Leistungs-Verhältnis7%

jeden Cent wert

What buyers complain about

93% of reviews
Preis-Leistungs-Verhältnis28%

Aufgrund der enormen Preissteigerung über viele Jahre

Geschmack22%

kein normaler Whiskygeschmack

Qualität insgesamt14%

Qualität missrabel zu seinen Vorgängern

Geschmack insgesamt11%

Schmeckt mihr nicht

Produktzustand6%

Umverpackung jedenfalls nicht neuwertig

Common Whisky 18 Jahre questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Whisky 18 Jahre 43/100 on Amazon Germany — Skip it. The niche generates €19K/yr across 21 tracked products. Search demand moved -6.9% over the last 90 days.
Search demand for Whisky 18 Jahre on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.8× the quietest.