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Whisky 18 Jahre

Fail

Shoppers spend an estimated $19K a year here, so Whisky 18 Jahre is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€19K/yr21K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
46%top-5 click share · 16 brands · 68 sellers

Flapen Score

Whisky 18 Jahre against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Whisky 18 Jahre is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky 18 Jahre market on Amazon at a glance

Shoppers on Amazon Germany searched for Whisky 18 Jahre 21K times last year and spent an estimated €19K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
1.2%
Market size, estimated
€19Ka year
Peak month
November3.8× the quietest month
Top search term
whisky 18 jahre12K searches a year

02 · Price

A sale here is worth €77.61.

Listings sell for €77.61 on average, from €33.26 to €178.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €77.61 that is €0 to €8K a year per listing.

Average price
€77.61inside the $15 to $100 sweet spot
Price range
€33.26–€178.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #332 within Bier, Wein & Spirituosen. It carries 2,811 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
3.1%
Average rank
#332in Bier, Wein & Spirituosen
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,811per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 125 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
125 months

Products

Top Whisky 18 Jahre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

68

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

37%

  • Brand 123%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Whisky 18 Jahre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Whisky 18 Jahre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whisky 18 jahre12K/yr
  • whisky 184K/yr
  • whisky 21 jahre4K/yr
  • whisky 25 jahre2K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky 18 Jahre

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Alkoholgeschmack”
28%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Aufgrund der enormen Preissteigerung über viele Jahre”
A buyer, on “Preis-Leistungs-Verhältnis”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Whisky 18 Jahre questions

Answered from the same tracked data.