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Wermut

brand-locked demand (top 5 brands take 100% of clicks) — Wermut doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46

Market size 32Growth 21Conversion 82Competition 26Returns 100Price range 50Avg price 52Brand share 0Review moat 77Quality gap 19
This niche Category average · 1,367 niches

Is Wermut profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wermut is a €147K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Wermut: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.4% over the last 90 days and 8.7% of searches end in a purchase.

€147K

revenue / yr

Units sold / yr15K
Search volume / yr-7.4%138K
Conversion rate8.7%
Avg price€12.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 61
Top-5 product click share70%
Open market0%
Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement22%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews466

Top Wermut products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€29K€44K€59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Martini45%
  • Antica Formula35%
  • Noilly Prat16%
  • Lustau3%
  • Campari1%

Wermut demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR8.7%Products18Brands5Top 5 Brands100%OOS Rate3.6%Rating4.7★Reviews466Avg BSR#127
5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Top Wermut search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • martini42K/yr
  • vermouth19K/yr
  • martini bianco19K/yr
  • noilly prat13K/yr
  • antica formula vermouth7K/yr
  • vermouth rosso7K/yr
  • roter wermut7K/yr
  • wermut rot5K/yr
  • vermut5K/yr
  • antica formula3K/yr

What reviews say buyers love and hate about Wermut

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Geschmack insgesamt31%

Schmeckt

Alkoholgeschmack25%

Super alkoholfreie Alternative

Qualität insgesamt10%

Sehr solider Wermut

Geschmack7%

Guter Geschmack

beworben Vs Tatsächliches Produkt6%

Wie erwartet gut

What buyers complain about

64% of reviews
Süße26%

Weniger süß wäre toll

Qualität insgesamt14%

nicht besser als billigere Produkte

Geschmack12%

scharfer undefinierbarer Geschmack

Geschmack insgesamt7%

scharfer undefinierbarer Geschmack

Alkoholgehalt5%

Achtung: es ist nicht wirklich alkoholfrei

Common Wermut questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wermut 41/100 on Amazon Germany — Skip it. The niche generates €147K/yr across 18 tracked products. Search demand moved -7.4% over the last 90 days.
Search demand for Wermut on Amazon Germany peaks in Dec, where the busiest month runs 2.4× the quietest.