wermut
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Great465.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.27avg listing price — sweet spot $15–$100
Price range
Good€6.97–€23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€147K€147K/yr · 138K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wermut is a €147K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
wermut market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- €153K–€184K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 22%
- Out of stock
- 3.6%
- Avg brand age
- 80 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Martini45%
- Antica Formula35%
- Noilly Prat16%
- Lustau3%
- Campari1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top wermut search terms
- martini42K/yr
- vermouth19K/yr
- martini bianco19K/yr
- noilly prat13K/yr
- antica formula vermouth7K/yr
- vermouth rosso7K/yr
- roter wermut7K/yr
- wermut rot5K/yr
- vermut5K/yr
- antica formula3K/yr
Top wermut products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 75cl / 750ml italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
Martini€6.975.0★1 rev
Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)
Antica Formula€19.974.7★404 rev
Antica Formula Vermouth | Roter Wermut aus Italien perfekt als Aperitif Digestif oder in Cocktails (1 x 1 0l)
Antica Formula€23.124.8★1,192 rev
Noilly Prat Original Dry Vermouth 18% vol. 75cl / 750ml französischer Aperitif mit 20 Kräutern und Gewürzen darunter Kamille Koriander Bitterorangen und Holunderblüten
Noilly Prat€11.234.7★932 rev
MARTINI Rosso roter Wermut Aperitif 14 5% vol. 75cl / 750ml süßer Wermut angereichert mit regionalen Kräutern
Martini€7.464.7★47 rev
Newest
by launch dateAntica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)
Antica Formula€19.97404 rev
MARTINI Vibrante alkoholfreier Aperitif 75cl / 750ml angereichert mit hochwertigen Botanicals
Martini€7.39316 rev
MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 100cl / 1L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
Martini€9.40204 rev
MARTINI Extra Dry Wermut Aperitif 15% vol. 75cl / 750ml heller italienischer weißer Wermut angereichert mit handerlesenen Botanicals
Martini€8.18170 rev
MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 150cl / 1.5L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
Martini€14.627 rev
Trending
90-day click momentumMARTINI Bianco weißer Wermut Aperitif 14 5% vol. 150cl / 1.5L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
Martini€14.624.5★
MARTINI Vibrante alkoholfreier Aperitif 75cl / 750ml angereichert mit hochwertigen Botanicals
Martini€7.394.6★
Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)
Antica Formula€19.974.7★
Antica Formula Vermouth | Roter Wermut aus Italien perfekt als Aperitif Digestif oder in Cocktails (1 x 0 375l)
Antica Formula€12.714.7★
MARTINI Fiero roter Wermut Aperitif 14 5% vol. 100cl / 1L süßer Aperitif angereichert mit handgeschnittenen spanischen Orangenschalen
Martini€10.634.6★
What buyers say about wermut
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Super alkoholfreie Alternative”
“Sehr solider Wermut”
“Guter Geschmack”
“Wie erwartet gut”
“Ok, der hier kommt in der Richtung "Vibrante" etwas süßer,”
“Zuverlässig”
“Passt”
“Preis-Leistungs-Verhältnis stimmt einfach”
“Gut zum mischen oder auf ice”
What buyers complain about
“Weniger süß wäre toll”
“nicht besser als billigere Produkte”
“scharfer undefinierbarer Geschmack”
“scharfer undefinierbarer Geschmack”
“Achtung: es ist nicht wirklich alkoholfrei”
Common questions
- Is wermut profitable to sell on Amazon Germany?
- The niche generates €147K/yr across 18 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the wermut niche?
- 5 brands and 61 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in wermut?
- Top complaints mined from reviews: Süße, Qualität insgesamt, Geschmack. The return rate is 0.0%.
- When does demand for wermut peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the wermut niche?
- Listings span €6.97–€23.12; the average listing price is €12.27 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.