Wermut
FailThe top 5 brands take 100% of clicks, so Wermut is a Fail.
- Flapen Score
- 41 / 100Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 4641
- Market size
- €147K/yr138K searches / yr
- 90-day growth
- -7.4%search demand this quarter
- Competition
- 70%top-5 click share · 5 brands · 61 sellers
Flapen Score
Wermut against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Wermut is stronger. Inside it, weaker.
Market
The Wermut market on Amazon at a glance
Shoppers on Amazon Germany searched for Wermut 138K times last year and spent an estimated €147K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €147K a year.
- Searches, last 12 months
- 138K
- Growth, 90 days vs prior 90
- -7.4%
- Conversion, latest week
- 8.7%
- Market size, estimated
- €147Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- martini42K searches a year
02 · Price
A sale here is worth €12.27.
Listings sell for €12.27 on average, from €6.97 to €23.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €12.27 that is €6K to €9K a year per listing.
- Average price
- €12.27under the $15 to $100 sweet spot
- Price range
- €6.97–€23.12
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €6K–€9K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #127 within Bier, Wein & Spirituosen. It carries 466 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 83%
- Out of stock, average day
- 3.6%
- Average rank
- #127in Bier, Wein & Spirituosen
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 466per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Wermut products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 75cl / 750ml italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
- Price
- €6.97
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9y ago

Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)
- Price
- €19.97
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 1y ago

Antica Formula Vermouth | Roter Wermut aus Italien perfekt als Aperitif Digestif oder in Cocktails (1 x 1 0l)
- Price
- €23.12
- Rating
- 4.8/5
- Reviews
- 1,192
- Age
- 13y ago

Noilly Prat Original Dry Vermouth 18% vol. 75cl / 750ml französischer Aperitif mit 20 Kräutern und Gewürzen darunter Kamille Koriander Bitterorangen und Holunderblüten
- Price
- €11.23
- Rating
- 4.7/5
- Reviews
- 932
- Age
- 14y ago

MARTINI Rosso roter Wermut Aperitif 14 5% vol. 75cl / 750ml süßer Wermut angereichert mit regionalen Kräutern
- Price
- €7.46
- Rating
- 4.7/5
- Reviews
- 47
- Age
- 1y ago
Trending
estimated 90-day click momentum
MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 150cl / 1.5L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
- Price
- €14.62
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 1y ago

MARTINI Vibrante alkoholfreier Aperitif 75cl / 750ml angereichert mit hochwertigen Botanicals
- Price
- €7.39
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)
- Price
- €19.97
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 1y ago

Antica Formula Vermouth | Roter Wermut aus Italien perfekt als Aperitif Digestif oder in Cocktails (1 x 0 375l)
- Price
- €12.71
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 10y ago

MARTINI Fiero roter Wermut Aperitif 14 5% vol. 100cl / 1L süßer Aperitif angereichert mit handgeschnittenen spanischen Orangenschalen
- Price
- €10.63
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
Antica Formula Vermouth Roter Wermut aus Italien (1 x 0 75l)
- Price
- €19.97
- Rating
- 4.7/5
- Reviews
- 404
- Age
- 1y ago

MARTINI Vibrante alkoholfreier Aperitif 75cl / 750ml angereichert mit hochwertigen Botanicals
- Price
- €7.39
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 100cl / 1L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
- Price
- €9.40
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 1y ago

MARTINI Extra Dry Wermut Aperitif 15% vol. 75cl / 750ml heller italienischer weißer Wermut angereichert mit handerlesenen Botanicals
- Price
- €8.18
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 1y ago

MARTINI Bianco weißer Wermut Aperitif 14 5% vol. 150cl / 1.5L italienischer Wermut angereichert mit aromatischen Kräutern und Blumen
- Price
- €14.62
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
61
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Martini45%
- Antica Formula35%
- Noilly Prat16%
- Lustau3%
- Campari1%
Demand
Wermut search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top Wermut search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- martini42K/yr
- vermouth19K/yr
- martini bianco19K/yr
- noilly prat13K/yr
- antica formula vermouth7K/yr
- vermouth rosso7K/yr
- roter wermut7K/yr
- wermut rot5K/yr
- vermut5K/yr
- antica formula3K/yr
Reviews and returns
What reviews say buyers love and hate about Wermut
We read the reviews and the return reasons for every product selling here.
“Weniger süß wäre toll”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wermut questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









