Is Weißer Rum profitable to sell on Amazon Germany?

Flapen scores Weißer Rum 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €114K a year across 15 tracked products. Search demand grew +9.5% in the last 90 days.

How competitive is the Weißer Rum niche on Amazon Germany?

7 brands and 53 sellers compete in Weißer Rum on Amazon Germany. The top 5 Weißer Rum products take 68% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Weißer Rum?

Weißer Rum buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack, and Künstliche Süßstoffe. An estimated 0.1% of orders come back.

When does demand for Weißer Rum peak?

Search demand for Weißer Rum on Amazon Germany peaks in Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Weißer Rum niche?

Weißer Rum sells for €14.21 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.55 to €29.75. The average product has 501 reviews, the count a new listing must catch up to.

Weißer Rum

Fail

The top 5 brands take 95% of clicks, so Weißer Rum is a Fail.

Flapen Score: 44
44 / 100Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size: €114K/yr134K searches / yr
90-day growth: +9.5%search demand this quarter
Competition: 68%top-5 click share · 7 brands · 53 sellers

Flapen Score

Weißer Rum against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Weißer Rum is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Weißer Rum market on Amazon at a glance

Shoppers on Amazon Germany searched for Weißer Rum 134K times last year and spent an estimated €114K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months: 134K
Growth, 90 days vs prior 90: +9.5%
Conversion, latest week: 6.0%
Market size, estimated: €114Ka year
Peak month: December1.9× the quietest month
Top search term: bacardi64K searches a year

02 · Price

A sale here is worth €14.21.

Listings sell for €14.21 on average, from €7.55 to €29.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €14.21 that is €4K to €7K a year per listing.

Average price: €14.21under the $15 to $100 sweet spot
Price range: €7.55–€29.75
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Bier, Wein & Spirituosen. It carries 501 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings: 53%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #61in Bier, Wein & Spirituosen
Average rating: 4.64 starsAmazon Germany average 4.37 stars
Average reviews: 501per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 95 months

Products

Top Weißer Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Brand 173%
Brand 29%
Brand 36%
Brand 45%
Brand 53%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Weißer Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Weißer Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bacardi64K/yr +9.6%3.9% conv.
bacardi rum27K/yr -3.8%5.0% conv.
weißer rum19K/yr +34.5%4.9% conv.
weisser rum8K/yr +63.0%4.4% conv.
rum weiß7K/yr -8.6%4.5% conv.
white rum5K/yr -34.3%4.2% conv.
barcadi3K/yr +16.9%3.5% conv.
barcardi2K/yr +32.1%5.7% conv.

Reviews and returns

What reviews say buyers love and hate about Weißer Rum

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”

33%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“- Bisschen zu Teuer”

A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

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FAQ

Common Weißer Rum questions

Answered from the same tracked data.

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