Is weißer rum profitable to sell on Amazon Germany?

The niche generates €114K/yr across 15 tracked products. 90-day search growth is +9.5%. Flapen's verdict: Skip it (44/100).

How competitive is the weißer rum niche?

7 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in weißer rum?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack, Künstliche Süßstoffe. The return rate is 0.1%.

When does demand for weißer rum peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the weißer rum niche?

Listings span €7.55–€29.75; the average listing price is €14.21 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.

weißer rum

Skip it

Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good500.87

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.21

avg listing price — sweet spot $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good€7.55–€29.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€114K

€114K/yr · 134K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, weißer rum is a €114K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

weißer rum market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: €114K–€142K; units × avg price
Conversion rate: 6.0%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 53%
Out of stock: 0.0%
Avg brand age: 95 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

BACARDI73%
Old Pascas9%
PLANTERAY6%
Captain Morgan5%
Pampero3%
pitu2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top weißer rum search terms

bacardi64K/yr +9.6%3.9% conv.
bacardi rum27K/yr -3.8%5.0% conv.
weißer rum19K/yr +34.5%4.9% conv.
weisser rum8K/yr +63.0%4.4% conv.
rum weiß7K/yr -8.6%4.5% conv.
white rum5K/yr -34.3%4.2% conv.
barcadi3K/yr +16.9%3.5% conv.
barcardi2K/yr +32.1%5.7% conv.

All search terms

Top weißer rum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BACARDI Carta Blanca Superior White Rum - 70 cl/700 ml 37 5 Vol-% - Legendärer Weißer Karibik-Rum Perfekt zum Mixen und für Cocktails

BACARDI€10.224.7★794 rev

Old Pascas Barbados Rum White 1er Pack (1 x 700 ml)

Old Pascas€7.554.6★319 rev

BACARDÍ Spiced 35% Vol. 70 cl/700 ml Premium-Spirituose aus fassgereiftem Rum veredelt mit natürlichen Aromen und Gewürzen

BACARDI€10.044.8★858 rev

PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl

PLANTERAY€14.804.7★782 rev

BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht

BACARDI€10.944.8★40 rev

Newest

by launch date

PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl

PLANTERAY€14.80782 rev

1y ago

BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht

BACARDI€10.9440 rev

2y ago

BACARDÍ Gran Reserva 10 Jahre alter Premium Caribbean Rum 40% Vol. 70 cl/700 ml im Eichenfass gereifter Karibik-Rum 10 Jahre unter karibischer Sonne gelagert ideal als Geschenk & für Cocktails

BACARDI€29.75550 rev

7y ago

BACARDÍ Carta Negra Superior Black Rum 37 5% Vol. 70 cl/700 ml legendärer dunkler Karibik-Rum für tropische Cocktails

BACARDI€11.4844 rev

7y ago

BACARDÍ Reserva 8 Jahre alter Premium Caribbean Rum 40% Vol. 70 cl/700 ml im Eichenfass gereifter Karibik-Rum 8 Jahre unter karibischer Sonne gelagert ideal als Geschenk

BACARDI€19.97845 rev

8y ago

What buyers say about weißer rum

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt36%

“Super lecker”

Alkoholgeschmack22%

“Besonders geeignet für Cocktails und Longdrinks”

Preis-Leistungs-Verhältnis9%

“Preisleistungsverhältnis top”

Geschmack8%

“Lecker mit maracuja Saft”

Qualität insgesamt6%

“Top Qualität”

Geschenk Zweck6%

“Top, war ein Geschenk”

beworben Vs Tatsächliches Produkt6%

“Besser als erwartet”

Benutzerfreundlichkeit3%

“Einfacher”

Frische2%

“Pur aber natürlich auch mit der guten Cola ein Treffer”

What buyers complain about

Preis-Leistungs-Verhältnis33%

“- Bisschen zu Teuer”

Geschmack33%

“Ich war enttäuscht vom Geschmack”

Künstliche Süßstoffe8%

“Keine künstliche Süße und Aromen”

Common questions

Is weißer rum profitable to sell on Amazon Germany?: The niche generates €114K/yr across 15 tracked products. 90-day search growth is +9.5%. Flapen's verdict: Skip it (44/100).
How competitive is the weißer rum niche?: 7 brands and 53 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in weißer rum?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack, Künstliche Süßstoffe. The return rate is 0.1%.
When does demand for weißer rum peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the weißer rum niche?: Listings span €7.55–€29.75; the average listing price is €14.21 (sweet spot $15–$100). The average incumbent carries 501 reviews — the moat a new listing must climb.