Weißer Rum
FailThe top 5 brands take 95% of clicks, so Weißer Rum is a Fail.
- Flapen Score
- 44 / 100Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 4644
- Market size
- €114K/yr134K searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 68%top-5 click share · 7 brands · 53 sellers
Flapen Score
Weißer Rum against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Weißer Rum is stronger. Inside it, weaker.
Market
The Weißer Rum market on Amazon at a glance
Shoppers on Amazon Germany searched for Weißer Rum 134K times last year and spent an estimated €114K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- €114Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- bacardi64K searches a year
02 · Price
A sale here is worth €14.21.
Listings sell for €14.21 on average, from €7.55 to €29.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €14.21 that is €4K to €7K a year per listing.
- Average price
- €14.21under the $15 to $100 sweet spot
- Price range
- €7.55–€29.75
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Bier, Wein & Spirituosen. It carries 501 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Bier, Wein & Spirituosen
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 501per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 95 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 95 months
Products
Top Weißer Rum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BACARDI Carta Blanca Superior White Rum - 70 cl/700 ml 37 5 Vol-% - Legendärer Weißer Karibik-Rum Perfekt zum Mixen und für Cocktails
- Price
- €10.22
- Rating
- 4.7/5
- Reviews
- 794
- Age
- 18y ago

Old Pascas Barbados Rum White 1er Pack (1 x 700 ml)
- Price
- €7.55
- Rating
- 4.6/5
- Reviews
- 319
- Age
- 13y ago

BACARDÍ Spiced 35% Vol. 70 cl/700 ml Premium-Spirituose aus fassgereiftem Rum veredelt mit natürlichen Aromen und Gewürzen
- Price
- €10.04
- Rating
- 4.8/5
- Reviews
- 858
- Age
- 9y ago

PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl
- Price
- €14.80
- Rating
- 4.7/5
- Reviews
- 782
- Age
- 1y ago

BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht
- Price
- €10.94
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 2y ago
Trending
estimated 90-day click momentum
PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl
- Price
- €14.80
- Rating
- 4.7/5
- Reviews
- 782
- Age
- 1y ago

Pampero Blanco Rum 100 cl Weißer Rum in Ex-Scotch Fässern gereift 37 5% Vol.
- Price
- €13.18
- Rating
- 4.5/5
- Reviews
- 914
- Age
- 13y ago

BACARDÍ Spiced 35% Vol. 70 cl/700 ml Premium-Spirituose aus fassgereiftem Rum veredelt mit natürlichen Aromen und Gewürzen
- Price
- €10.04
- Rating
- 4.8/5
- Reviews
- 858
- Age
- 9y ago

Old Pascas Barbados Rum White 1er Pack (1 x 700 ml)
- Price
- €7.55
- Rating
- 4.6/5
- Reviews
- 319
- Age
- 13y ago

Pitu Premium do Brasil Cachaça (1 x 0.7 l)
- Price
- €8.78
- Rating
- 4.8/5
- Reviews
- 577
- Age
- 14y ago
Newest
by launch date
PLANTERAY RUM - (ehemals Plantation) - 3 Stars - Weißer Rum - Herkunft: Trinidad Barbados und Jamaika - Goldmedaille bei den Spirits Business Rum and Cachaça Masters 2024-41 20% Alkohol - 70 cl
- Price
- €14.80
- Rating
- 4.7/5
- Reviews
- 782
- Age
- 1y ago

BACARDÍ Razz 27% Vol. 70 cl / 700 ml weißer Rum mit spritzigem Himbeergeschmack weiche Noten reifer Himbeeren und saftige herbe Zitrusfrucht
- Price
- €10.94
- Rating
- 4.8/5
- Reviews
- 40
- Age
- 2y ago

BACARDÍ Gran Reserva 10 Jahre alter Premium Caribbean Rum 40% Vol. 70 cl/700 ml im Eichenfass gereifter Karibik-Rum 10 Jahre unter karibischer Sonne gelagert ideal als Geschenk & für Cocktails
- Price
- €29.75
- Rating
- 4.7/5
- Reviews
- 550
- Age
- 7y ago

BACARDÍ Carta Negra Superior Black Rum 37 5% Vol. 70 cl/700 ml legendärer dunkler Karibik-Rum für tropische Cocktails
- Price
- €11.48
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 7y ago

BACARDÍ Reserva 8 Jahre alter Premium Caribbean Rum 40% Vol. 70 cl/700 ml im Eichenfass gereifter Karibik-Rum 8 Jahre unter karibischer Sonne gelagert ideal als Geschenk
- Price
- €19.97
- Rating
- 4.6/5
- Reviews
- 845
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
53
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
2%
- BACARDI73%
- Old Pascas9%
- PLANTERAY6%
- Captain Morgan5%
- Pampero3%
- pitu2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weißer Rum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Weißer Rum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bacardi64K/yr
- bacardi rum27K/yr
- weißer rum19K/yr
- weisser rum8K/yr
- rum weiß7K/yr
- white rum5K/yr
- barcadi3K/yr
- barcardi2K/yr
Reviews and returns
What reviews say buyers love and hate about Weißer Rum
We read the reviews and the return reasons for every product selling here.
“- Bisschen zu Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weißer Rum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









