Skip to content

Weißer Rum

Fail

The top 5 brands take 95% of clicks, so Weißer Rum is a Fail.

Flapen Score
44
44 / 100
Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46
Market size
€114K/yr134K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
68%top-5 click share · 7 brands · 53 sellers

Flapen Score

Weißer Rum against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Weißer Rum is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weißer Rum market on Amazon at a glance

Shoppers on Amazon Germany searched for Weißer Rum 134K times last year and spent an estimated €114K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €114K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
6.0%
Market size, estimated
€114Ka year
Peak month
December1.9× the quietest month
Top search term
bacardi64K searches a year

02 · Price

A sale here is worth €14.21.

Listings sell for €14.21 on average, from €7.55 to €29.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €14.21 that is €4K to €7K a year per listing.

Average price
€14.21under the $15 to $100 sweet spot
Price range
€7.55–€29.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Bier, Wein & Spirituosen. It carries 501 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Bier, Wein & Spirituosen
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
501per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Weißer Rum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

€0€17K€34K€51K€69K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

53

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

2%

  • BACARDI73%
  • Old Pascas9%
  • PLANTERAY6%
  • Captain Morgan5%
  • Pampero3%
  • pitu2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Weißer Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Weißer Rum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bacardi64K/yr
  • bacardi rum27K/yr
  • weißer rum19K/yr
  • weisser rum8K/yr
  • rum weiß7K/yr
  • white rum5K/yr
  • barcadi3K/yr
  • barcardi2K/yr

Reviews and returns

What reviews say buyers love and hate about Weißer Rum

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschmack insgesamt”
33%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“- Bisschen zu Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Weißer Rum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data