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Weißer Rum

brand-locked demand (top 5 brands take 95% of clicks) — Weißer Rum doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 46

Market size 27Growth 37Conversion 67Competition 28Returns 100Price range 66Avg price 68Brand share 12Review moat 75Quality gap 23
This niche Category average · 1,367 niches

Is Weißer Rum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Weißer Rum is a €114K/yr Amazon Germany market (134K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Weißer Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.5% over the last 90 days and 6.0% of searches end in a purchase.

€114K

revenue / yr

Units sold / yr10K
Search volume / yr+9.5%134K
Conversion rate6.0%
Avg price€14.21

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 53
Top-5 product click share68%
Open market5%
Avg brand age95 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement53%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews501

Top Weißer Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

€0€17K€34K€51K€69K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

53

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • BACARDI73%
  • Old Pascas9%
  • PLANTERAY6%
  • Captain Morgan5%
  • Pampero3%
  • pitu2%
  • Open — no brand owns it (1 brand, 2%)

Weißer Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume134KCVR6.0%Products15Brands7Top 5 Brands95%OOS Rate0.0%Rating4.6★Reviews501Avg BSR#61
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Weißer Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bacardi64K/yr
  • bacardi rum27K/yr
  • weißer rum19K/yr
  • weisser rum8K/yr
  • rum weiß7K/yr
  • white rum5K/yr
  • barcadi3K/yr
  • barcardi2K/yr

What reviews say buyers love and hate about Weißer Rum

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Geschmack insgesamt36%

Super lecker

Alkoholgeschmack22%

Besonders geeignet für Cocktails und Longdrinks

Preis-Leistungs-Verhältnis9%

Preisleistungsverhältnis top

Geschmack8%

Lecker mit maracuja Saft

Qualität insgesamt6%

Top Qualität

What buyers complain about

75% of reviews
Preis-Leistungs-Verhältnis33%

- Bisschen zu Teuer

Geschmack33%

Ich war enttäuscht vom Geschmack

Künstliche Süßstoffe8%

Keine künstliche Süße und Aromen

Common Weißer Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weißer Rum 44/100 on Amazon Germany — Skip it. The niche generates €114K/yr across 15 tracked products. Search demand moved +9.5% over the last 90 days.
Search demand for Weißer Rum on Amazon Germany peaks in Dec, where the busiest month runs 1.9× the quietest.