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Weiße Schokolade

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -24.6% this quarter, so Weiße Schokolade is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Market size
€157K/yr275K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
25%top-5 click share · 23 brands · 54 sellers

Flapen Score

Weiße Schokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Weiße Schokolade is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weiße Schokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Weiße Schokolade 275K times last year and spent an estimated €157K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
8.7%
Market size, estimated
€157Ka year
Peak month
November2.4× the quietest month
Top search term
weiße schokolade103K searches a year

02 · Price

A sale here is worth €6.58.

Listings sell for €6.58 on average, from €1.36 to €39.81. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At €6.58 that is €3K to €5K a year per listing.

Average price
€6.58under the $15 to $100 sweet spot
Price range
€1.36–€39.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
€3K–€5K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #199 within Geschenkkörbe & Feinkostgeschenke. It carries 664 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
11.1%
Average rank
#199in Geschenkkörbe & Feinkostgeschenke
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
664per listing
Listings tracked
57

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Weiße Schokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

54

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

25%

Top 20: 70%

Open market

19%

  • Brand 154%
  • Brand 29%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Weiße Schokolade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Weiße Schokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weiße schokolade103K/yr
  • schogetten58K/yr
  • weisse schokolade47K/yr
  • white chocolate14K/yr
  • schogetten schokolade14K/yr
  • schokolade weiß8K/yr
  • duplo white6K/yr
  • lindt weiße schokolade7K/yr
  • duplo weiß5K/yr
  • lindor kugeln weiß5K/yr

Reviews and returns

What reviews say buyers love and hate about Weiße Schokolade

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Geschmack insgesamt”
23%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt Null nach Nugat”
A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Weiße Schokolade questions

Answered from the same tracked data.