weiße schokolade
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Good663.79avg incumbent reviews — the moat a new listing must climb
Price range
Good€1.36–€39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay€157K€157K/yr · 275K searches
Avg price
Bad€6.58avg listing price — sweet spot $15–$100
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, weiße schokolade is a €157K/yr Amazon Germany market (275K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
weiße schokolade market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- €263K–€329K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #199
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 63%
- Out of stock
- 11.1%
- Avg brand age
- 72 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
54
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
25%
Top 20: 70%
Open market
19%
- Schogetten54%
- Lindt9%
- Callebaut6%
- Ferrero4%
- Candy & Bar4%
- Duplo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×
Top weiße schokolade search terms
- weiße schokolade103K/yr
- schogetten58K/yr
- weisse schokolade47K/yr
- white chocolate14K/yr
- schogetten schokolade14K/yr
- schokolade weiß8K/yr
- duplo white6K/yr
- lindt weiße schokolade7K/yr
- duplo weiß5K/yr
- lindor kugeln weiß5K/yr
Top weiße schokolade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schogetten Weiße Schokolade 100g Schokoladentafel praktisch einzeln portioniert. Ein Genuss. Stück für Stück.
Schogetten€1.704.6★238 rev
Lindt Schokolade | Weiße Tafel | 100g | Feinschmelzende weiße Schokolade | Schokoladen-Tafel
Lindt€2.614.7★87 rev
Schogetten Nugat 100g Schokoladentafel praktisch einzeln portioniert. Ein Genuss. Stück für Stück.
Schogetten€1.744.3★345 rev
Schogetten Edel-Alpenvollmilch 100g Schokoladentafel praktisch einzeln portioniert. Ein Genuss. Stück für Stück.
Schogetten€1.694.5★304 rev
Schogetten Weiße Pistazie I weiße Schokolade mit Pistaziencreme Füllung I 100 g Schokoladentafel I praktisch einzeln portioniert
Schogetten€1.594.3★1,063 rev
Newest
by launch date
Schogetten Selection Pistazie Vollmilch I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert
Schogetten€1.6856 rev
Schogetten Nocciola Kadayif Crunch I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert I Die Sorte des Jahres 2026
Schogetten€1.6839 rev
Schogetten Salted Caramel Cheesecake I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert
Schogetten€1.6633 rev
Schogetten Kirsche Hibiskus I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert
Schogetten€1.6952 rev
Nestlé CHOCO CROSSIES White knusprige Flakes umhüllt von cremiger weißer Glasur 1er Pack (à 2 x 75g)
CHOCO CROSSIES€3.4319 rev
Trending
90-day click momentumSchogetten Nocciola Kadayif Crunch I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert I Die Sorte des Jahres 2026
Schogetten€1.684.2★
Schogetten Salted Caramel Cheesecake I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert
Schogetten€1.664.0★
Schogetten Selection Pistazie Vollmilch I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert
Schogetten€1.683.7★
Schogetten Freeze Me Pfirsich Maracuja | Limited Edition | Einfrieren und eiskalt genießen | 100 g Schokoladen-Tafel
Schogetten€1.664.1★
Schogetten Kirsche Hibiskus I 100 g Schokoladentafel I Vollmilchschokolade I praktisch einzeln portioniert
Schogetten€1.694.2★
What buyers say about weiße schokolade
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Schokolade”
“Super Qualität zum super Preis”
“Geschmack superlecker”
“Nicht zu süß, leichter Crunch, zartschmelzend”
“Super Preis/Leistung”
“Das Produkt entspricht genau der Beschreibung”
“Beste Schokolade”
“Ideales Geschenk”
“Schön frisch”
“Bueno white beste”
What buyers complain about
“Schmeckt Null nach Nugat”
“Schade für den Preis”
“Hälfte geschmolzene toffifee”
“Kein Kakaogeschmack”
“pures Zucker”
“Nie wieder”
“Alles verklebt und ungenießbar”
“Bei der Farbe dachte ich schon hmmmm sieht irgendwie komisch aus”
“wirkt wie eingetrocknet”
“sind ein bisschen hart”
Common questions
- Is weiße schokolade profitable to sell on Amazon Germany?
- The niche generates €157K/yr across 57 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the weiße schokolade niche?
- 23 brands and 54 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in weiße schokolade?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Lagertemperatur. The return rate is 0.1%.
- When does demand for weiße schokolade peak?
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the weiße schokolade niche?
- Listings span €1.36–€39.81; the average listing price is €6.58 (sweet spot $15–$100). The average incumbent carries 664 reviews — the moat a new listing must climb.