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Weihnachtsschokolade

Fail

Demand is soft, at -55.6% this quarter, so Weihnachtsschokolade is a Fail.

Flapen Score
38
38 / 100
Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 46
Market size
€575K/yr1.8M searches / yr
90-day growth
-55.6%search demand this quarter
Competition
89%top-5 click share · 5 brands · 9 sellers

Flapen Score

Weihnachtsschokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Weihnachtsschokolade is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsschokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsschokolade 1.8M times last year and spent an estimated €575K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -55.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €575K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-55.6%
Conversion, latest week
2.2%
Market size, estimated
€575Ka year
Peak month
December624.1× the quietest month
Top search term
weihnachtsschokolade301K searches a year

02 · Price

A sale here is worth €14.57.

Listings sell for €14.57 on average, from €5.76 to €31.38. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At €14.57 that is €7K to €11K a year per listing.

Average price
€14.57under the $15 to $100 sweet spot
Price range
€5.76–€31.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
500–750
Revenue per listing a year
€7K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 53.7% of listings are out of stock. The average listing ranks #1,347 within Geschenkkörbe & Feinkostgeschenke. It carries 566 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
78%
Out of stock, average day
53.7%
Average rank
#1,347in Geschenkkörbe & Feinkostgeschenke
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
566per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Weihnachtsschokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 221%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Open — no brand owns it (0%)

Demand

Weihnachtsschokolade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 624.1×

Search terms

Top Weihnachtsschokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsschokolade301K/yr
  • schoko weihnachtsmann84K/yr
  • weihnachtsmann schokolade148K/yr
  • schoko nikolaus98K/yr
  • weihnachts süßigkeiten134K/yr
  • schokolade weihnachten195K/yr
  • nikolaus schokolade227K/yr
  • milka weihnachtsmann37K/yr
  • weihnachts schokolade46K/yr
  • weihnachtsmänner schokolade45K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsschokolade

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschmack insgesamt”
33%of negative reviews mention “Lagertemperatur”
0.1%of orders come back
“Geschmolzene Schokolade”
A buyer, on “Lagertemperatur”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Weihnachtsschokolade questions

Answered from the same tracked data.