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Weihnachtskaffee

Fail

The top 5 brands take 100% of clicks, so Weihnachtskaffee is a Fail.

Flapen Score
38
38 / 100
Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 46
Market size
€88K/yr45K searches / yr
90-day growth
-46.7%search demand this quarter
Competition
94%top-5 click share · 1 brands · 12 sellers

Flapen Score

Weihnachtskaffee against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Weihnachtskaffee is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtskaffee market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtskaffee 45K times last year and spent an estimated €88K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -46.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €88K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-46.7%
Conversion, latest week
13.2%
Market size, estimated
€88Ka year
Top search term
niederegger marzipan cappuccino15K searches a year

02 · Price

A sale here is worth €14.84.

Listings sell for €14.84 on average, from €4.77 to €42.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €14.84 that is €1K to €4K a year per listing.

Average price
€14.84under the $15 to $100 sweet spot
Price range
€4.77–€42.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 28.2% of listings are out of stock. The average listing ranks #108 within Getränke, Kaffee & Tee. It carries 432 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
71%
Out of stock, average day
28.2%
Average rank
#108in Getränke, Kaffee & Tee
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
432per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Weihnachtskaffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Weihnachtskaffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.6× · 7 of 12 months tracked

Search terms

Top Weihnachtskaffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • niederegger marzipan cappuccino15K/yr
  • marzipan cappuccino6K/yr
  • niederegger cappuccino6K/yr
  • weihnachtskaffee13K/yr
  • kaffee weihnachten5K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtskaffee

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Geschmack insgesamt”
25%of negative reviews mention “Preis-Leistungs-Verhältnis”
<0.1%of orders come back, a rate Amazon rounds to zero
“Preis überteuert”
A buyer, on “Preis-Leistungs-Verhältnis”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Weihnachtskaffee questions

Answered from the same tracked data.