How competitive is the Wasser niche on Amazon Germany?

8 brands and 14 sellers compete in Wasser on Amazon Germany. The top 5 Wasser products take 63% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Wasser?

Wasser buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Wasser niche?

Wasser sells for €4.98 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.56–€12.95. The average incumbent carries 570 reviews — the moat a new listing must climb.

Wasser

prices mostly outside the sweet spot ($0.56–$12.95) — Wasser doesn't clear our bar today.

Flapen Score

Skip it

Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median

This niche Category average · 1,367 niches

Is Wasser profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wasser is a €380K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Wasser: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +13.3% over the last 90 days and 6.5% of searches end in a purchase.

€380K

revenue / yr

Units sold / yr150K

Search volume / yr+13.3%1.2M

Conversion rate6.5%

Avg price€4.98

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers8 · 14

Top-5 product click share63%

Open market4%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Wasser products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

VILSA Mineralwasser Naturelle 6 x 1 00 l PET

Price: €3.15
Rating: 4.5/5
Reviews: 730
Age: 2y ago

VILSA Mineralwasser Classic 6 x 1 00 l PET

Price: €4.10
Rating: 4.5/5
Reviews: 490
Age: 2y ago

VILSA Mineralwasser Medium 6 x 0 75 l PET

Price: €2.91
Rating: 4.5/5
Reviews: 524
Age: 10y ago

by Amazon Natürliches Mineralwasser mit Kohlensäure 6x1.5L

Price: €3.35
Rating: 4.3/5
Reviews: 242
Age: 9mo ago

VILSA Plus Lemon 6 x 1 00 l PET

Price: €3.68
Rating: 4.4/5
Reviews: 514
Age: 2y ago

Newest

by launch date

by Amazon Natürliches Mineralwasser mit Kohlensäure 6x1.5L

Price: €3.35
Rating: 4.3/5
Reviews: 242
Age: 9mo ago

by Amazon Natürliches Mineralwasser mit Kohlensäure 6x500ml

Price: €1.28
Rating: 4.1/5
Reviews: 272
Age: 9mo ago

VILSA Carat Naturelle Bio 12 x 0 5 l Tetra Pak

Price: €7.47
Rating: 4.3/5
Reviews: 55
Age: 1y ago

Jeden Tag Mineralwasser Naturelle 6x1 5 l PET (EINWEG) (9 l)

Price: €2.80
Rating: 4.4/5
Reviews: 102
Age: 1y ago

Jeden Tag Mineralwasser Classic 6x1 5 l PET (EINWEG) (9 l)

Price: €2.79
Rating: 4.7/5
Reviews: 65
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Vilsa62%
by Amazon11%
Jeden Tag11%
VIO7%
Aqua Carpatica5%
Rheinfels Quelle1%
Open — no brand owns it (2 brands, 3%)

Wasser demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR6.5%Products20Brands8Top 5 Brands96%OOS Rate5.2%Rating4.5★Reviews570Avg BSR#33

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Wasser search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wasser447K/yr +9.3%5.2% conv.
mineralwasser150K/yr +41.2%5.4% conv.
water105K/yr -10.5%1.9% conv.
wasser still73K/yr -10.7%6.9% conv.
mineralwasser mit kohlensäure53K/yr +28.0%6.1% conv.
stilles wasser54K/yr -3.1%4.5% conv.
sprudelwasser38K/yr +48.8%3.8% conv.
gerolsteiner26K/yr +34.2%0.4% conv.
vio59K/yr -24.5%1.6% conv.
vilsa22K/yr +25.2%13.7% conv.

What reviews say buyers love and hate about Wasser

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Geschmack insgesamt39%

“Prost”

Qualität insgesamt10%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“Preis-/Leistung OK”

Geschmack9%

“Super Geschmack”

Frische7%

“Das Vilsa Wasser schmeckt neutral, frisch, am besten eiskalt genießen”

What buyers complain about

75% of reviews

Geschmack insgesamt35%

“Schmeckt abgestanden”

Preis-Leistungs-Verhältnis15%

“Es ist Wasser was wir mal da großartig zu sagen es ist zwar teurer bei Amazon wie normalen Supermarkt kann man auch wirklich nur Sale kaufen bei Amazon ansonsten ganz gut”

Geschmack5%

“kaum Lemongeschmack”

Qualität insgesamt5%

“Wasserqualität schlecht, siehe produktbeschreibung”

Geruch4%

“Plastikflaschen stinken”

Common Wasser questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wasser 46/100 on Amazon Germany — Skip it. The niche generates €380K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +13.3% over the last 90 days.