wasabi
Skip itA concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good984.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€1.40–€22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€7.07avg listing price — sweet spot $15–$100
Market size
Bad€68K€68K/yr · 107K searches
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
According to Flapen's Amazon Germany niche tracking, wasabi is a €68K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
wasabi market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- €88K–€106K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 1.9%
- Avg brand age
- 85 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
2%
- Bamboo Garden31%
- WASABI-O29%
- Miyata21%
- Kinjirushi13%
- Suki Tea2%
- Takori2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -23.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top wasabi search terms
- wasabi57K/yr
- wasabi paste42K/yr
- echter wasabi8K/yr
Top wasabi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bamboo Garden - Wasabipaste | Scharfer Würzpaste für Lachs Thunfisch und Sushi | Vegan | 45 g in der wiederverschließbaren Tube
Bamboo Garden€2.014.4★262 rev
WASABI-O Wasabi paste 43g Premium Echter Wasabi Zum Eintauchen in Sushi Lachs Sashimi Meeresfrüchte Vegan Vegetarisch Halal
WASABI-O€10.664.4★2,204 rev
MIYATA Wasabipaste - 1 x 43 g
Miyata€1.834.5★312 rev
Kinjirushi geriebener Wasabi Japanische grüne Wasabipaste in der Tube Scharfe vegetarische Paste Ideal zum Würzen von Sushi 1 x 43g
Kinjirushi€2.064.6★805 rev
Wasabi-O Wasabi-Paste 43 g echte japanische Wasabi-Sauce frische japanische Wasabi-Paste zum Dippen mit Sushi Lachs Sashimi Meeresfrüchten Vegan Vegetarisch Halal (3 Stück)
WASABI-O€22.404.4★2,204 rev
Newest
by launch date
Takori Wasabipulver 1 kg intensives Meerrettich Pulver mit echtem Wasabi vegan und glutenfrei ideal für Sushi Sashimi und Dressings
Takori€14.382 rev
Bamboo Garden - Wasabipaste | Scharfer Würzpaste für Lachs Thunfisch und Sushi | Vegan | 45 g in der wiederverschließbaren Tube
Bamboo Garden€2.01262 rev
Wasabi-O Wasabi-Paste 43 g echte japanische Wasabi-Sauce frische japanische Wasabi-Paste zum Dippen mit Sushi Lachs Sashimi Meeresfrüchten Vegan Vegetarisch Halal (3 Stück)
WASABI-O€22.402,204 rev
MIYATA Wasabipaste - 1 x 43 g
Miyata€1.83312 rev
WASABI-O Wasabi paste 43g Premium Echter Wasabi Zum Eintauchen in Sushi Lachs Sashimi Meeresfrüchte Vegan Vegetarisch Halal
WASABI-O€10.662,204 rev
Trending
90-day click momentumTakori Wasabipulver 1 kg intensives Meerrettich Pulver mit echtem Wasabi vegan und glutenfrei ideal für Sushi Sashimi und Dressings
Takori€14.385.0★
Wasabi-O Wasabi-Paste 43 g echte japanische Wasabi-Sauce frische japanische Wasabi-Paste zum Dippen mit Sushi Lachs Sashimi Meeresfrüchten Vegan Vegetarisch Halal (3 Stück)
WASABI-O€22.404.4★
WASABI-O Wasabi paste 43g Premium Echter Wasabi Zum Eintauchen in Sushi Lachs Sashimi Meeresfrüchte Vegan Vegetarisch Halal
WASABI-O€10.664.4★
Bamboo Garden - Wasabipaste | Scharfer Würzpaste für Lachs Thunfisch und Sushi | Vegan | 45 g in der wiederverschließbaren Tube
Bamboo Garden€2.014.4★
Kinjirushi geriebener Wasabi Japanische grüne Wasabipaste in der Tube Scharfe vegetarische Paste Ideal zum Würzen von Sushi 1 x 43g
Kinjirushi€2.064.6★
What buyers say about wasabi
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Sehr gutes Wasabi”
“Geschmacklich gut”
“Preis/Leistung top”
“Macht was es soll”
“Gute Produkt”
“Das Produkt lässt sich gut vermischen (Majonaise)!”
“Die Verwendung ist vielfältig bei fast allen Speisen”
What buyers complain about
“Schmeckt nicht”
“Wer intensives, scharfes Wasabi erwartet, wird enttäuscht sein”
“Geschmacklos”
“Minderwertige Qualität und zu hoher Preis für so eine poblig kleine Tube”
“Seltsame Schärfe, zu salzig, kein weiterer Geschmack”
“Wie viel Zucker ist denn tatsächlich drinnen?”
Common questions
- Is wasabi profitable to sell on Amazon Germany?
- The niche generates €68K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the wasabi niche?
- 7 brands and 18 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in wasabi?
- Top complaints mined from reviews: Geschmack insgesamt, Würzigkeit, Geschmack. The return rate is 0.0%.
- When does demand for wasabi peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the wasabi niche?
- Listings span €1.40–€22.40; the average listing price is €7.07 (sweet spot $15–$100). The average incumbent carries 984 reviews — the moat a new listing must climb.