Wasabi
a concentrated shelf (top 5 take 94% of clicks) — Wasabi doesn't clear our bar today.
Flapen Score
Ranks 1,260 of 1,367 Lebensmittel & Getränke niches · −12 vs the category median of 46
Is Wasabi profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Wasabi is a €68K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.
Wasabi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.8% over the last 90 days and 9.0% of searches end in a purchase.
€68K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Wasabi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bamboo Garden - Wasabipaste | Scharfer Würzpaste für Lachs Thunfisch und Sushi | Vegan | 45 g in der wiederverschließbaren Tube
- Price
- €2.01
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago

WASABI-O Wasabi paste 43g Premium Echter Wasabi Zum Eintauchen in Sushi Lachs Sashimi Meeresfrüchte Vegan Vegetarisch Halal
- Price
- €10.66
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 4y ago

MIYATA Wasabipaste - 1 x 43 g
- Price
- €1.83
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 3y ago

Kinjirushi geriebener Wasabi Japanische grüne Wasabipaste in der Tube Scharfe vegetarische Paste Ideal zum Würzen von Sushi 1 x 43g
- Price
- €2.06
- Rating
- 4.6/5
- Reviews
- 805
- Age
- 15y ago

Wasabi-O Wasabi-Paste 43 g echte japanische Wasabi-Sauce frische japanische Wasabi-Paste zum Dippen mit Sushi Lachs Sashimi Meeresfrüchten Vegan Vegetarisch Halal (3 Stück)
- Price
- €22.40
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 3y ago
Trending
90-day click momentum
Takori Wasabipulver 1 kg intensives Meerrettich Pulver mit echtem Wasabi vegan und glutenfrei ideal für Sushi Sashimi und Dressings
- Price
- €14.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Wasabi-O Wasabi-Paste 43 g echte japanische Wasabi-Sauce frische japanische Wasabi-Paste zum Dippen mit Sushi Lachs Sashimi Meeresfrüchten Vegan Vegetarisch Halal (3 Stück)
- Price
- €22.40
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 3y ago

WASABI-O Wasabi paste 43g Premium Echter Wasabi Zum Eintauchen in Sushi Lachs Sashimi Meeresfrüchte Vegan Vegetarisch Halal
- Price
- €10.66
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 4y ago

Bamboo Garden - Wasabipaste | Scharfer Würzpaste für Lachs Thunfisch und Sushi | Vegan | 45 g in der wiederverschließbaren Tube
- Price
- €2.01
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago

Kinjirushi geriebener Wasabi Japanische grüne Wasabipaste in der Tube Scharfe vegetarische Paste Ideal zum Würzen von Sushi 1 x 43g
- Price
- €2.06
- Rating
- 4.6/5
- Reviews
- 805
- Age
- 15y ago
Newest
by launch date
Takori Wasabipulver 1 kg intensives Meerrettich Pulver mit echtem Wasabi vegan und glutenfrei ideal für Sushi Sashimi und Dressings
- Price
- €14.38
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Bamboo Garden - Wasabipaste | Scharfer Würzpaste für Lachs Thunfisch und Sushi | Vegan | 45 g in der wiederverschließbaren Tube
- Price
- €2.01
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 1y ago

Wasabi-O Wasabi-Paste 43 g echte japanische Wasabi-Sauce frische japanische Wasabi-Paste zum Dippen mit Sushi Lachs Sashimi Meeresfrüchten Vegan Vegetarisch Halal (3 Stück)
- Price
- €22.40
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 3y ago

MIYATA Wasabipaste - 1 x 43 g
- Price
- €1.83
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 3y ago

WASABI-O Wasabi paste 43g Premium Echter Wasabi Zum Eintauchen in Sushi Lachs Sashimi Meeresfrüchte Vegan Vegetarisch Halal
- Price
- €10.66
- Rating
- 4.4/5
- Reviews
- 2,204
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
2%
- Bamboo Garden31%
- WASABI-O29%
- Miyata21%
- Kinjirushi13%
- Suki Tea2%
- Takori2%
- Open — no brand owns it (1 brand, 2%)
Wasabi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Wasabi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wasabi57K/yr
- wasabi paste42K/yr
- echter wasabi8K/yr
What reviews say buyers love and hate about Wasabi
What buyers mention most, as a share of all reviews.
What buyers love
97% of reviews“Schmeckt”
“Sehr gutes Wasabi”
“Geschmacklich gut”
“Preis/Leistung top”
“Macht was es soll”
What buyers complain about
93% of reviews“Schmeckt nicht”
“Wer intensives, scharfes Wasabi erwartet, wird enttäuscht sein”
“Geschmacklos”
“Minderwertige Qualität und zu hoher Preis für so eine poblig kleine Tube”
“Seltsame Schärfe, zu salzig, kein weiterer Geschmack”
Common Wasabi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









