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Wasabi

Fail

The top 5 products take 94% of clicks, so Wasabi is a Fail.

Flapen Score
34
34 / 100
Ranks 1,260 of 1,367 Lebensmittel & Getränke niches · −12 vs the category median of 46
Market size
€68K/yr107K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
94%top-5 click share · 7 brands · 18 sellers

Flapen Score

Wasabi against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Wasabi is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wasabi market on Amazon at a glance

Shoppers on Amazon Germany searched for Wasabi 107K times last year and spent an estimated €68K. The top 5 brands take 96% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
9.0%
Market size, estimated
€68Ka year
Peak month
February1.5× the quietest month
Top search term
wasabi57K searches a year

02 · Price

A sale here is worth €7.07.

Listings sell for €7.07 on average, from €1.40 to €22.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €7.07 that is €7K to €9K a year per listing.

Average price
€7.07under the $15 to $100 sweet spot
Price range
€1.40–€22.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
€7K–€9K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #7 within Saucen & Marinaden. It carries 984 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
1.9%
Average rank
#7in Saucen & Marinaden
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
984per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Wasabi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

2%

  • Brand 131%
  • Brand 229%
  • Brand 321%
  • Brand 413%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Wasabi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Wasabi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wasabi57K/yr
  • wasabi paste42K/yr
  • echter wasabi8K/yr

Reviews and returns

What reviews say buyers love and hate about Wasabi

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschmack insgesamt”
38%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt nicht”
A buyer, on “Geschmack insgesamt”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Wasabi questions

Answered from the same tracked data.