Is walnussöl profitable to sell on Amazon Germany?

The niche generates €78K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (48/100).

How competitive is the walnussöl niche?

13 brands and 31 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in walnussöl?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geruch. The return rate is 0.1%.

When does demand for walnussöl peak?

Demand peaks in Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the walnussöl niche?

Listings span €5.66–€49.58; the average listing price is €18.54 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.

walnussöl

Skip it

A small market ($78K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great274.84

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.54

avg listing price — sweet spot $15–$100

Price range

Great€5.66–€49.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Bad€78K

€78K/yr · 81K searches

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, walnussöl is a €78K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr. Verdict: Skip it — 48/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

walnussöl market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: €74K–€93K; units × avg price
Conversion rate: 5.2%
Avg BSR: #173
Page quality: 0%
Prime: 74%
Sponsored: 68%
Out of stock: 4.5%
Avg brand age: 75 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

Ölmühle Solling38%
KRÄUTERLAND N A T U R - Ö L M Ü H L E18%
bioKontor10%
La Tourangelle9%
Palatura6%
Dr. Metz5%
Open — no brand owns it (7 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.7×

Open Trend

Top walnussöl search terms

walnussöl50K/yr -17.0%5.9% conv.
walnussöl kaltgepresst7K/yr -4.3%1.6% conv.
walnussöl bio8K/yr -19.1%4.0% conv.
walnussöl bio kaltgepresst4K/yr -3.3%2.2% conv.
bio walnussöl5K/yr -11.3%2.0% conv.
walnussöl kaltgepresst bio3K/yr -14.5%0.3% conv.
nussöl4K/yr +37.3%3.3% conv.

All search terms

Top walnussöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ÖLMÜHLE SOLLING - BIO Walnussöl | Kaltgepresstes Öl aus aromatischen Bio-Walnüssen mit einem milden und nussigen Geschmack. Ideal geeignet für Salate | Inhalt: 100 ml

Ölmühle Solling€7.414.4★102 rev

Ölmühle Solling Walnussöl 250ml - kaltgepresst - nativ - BIO

Ölmühle Solling€12.504.3★201 rev

Kräuterland Bio Walnussöl 2X250ml (500ml) Bio Walnusskern kaltgepresst naturrein ohne Zusatzstoffe Vegan & GVO-frei Premium Qualität

KRÄUTERLAND N A T U R - Ö L M Ü H L E€20.174.3★160 rev

La Tourangelle Geröstetes Walnussöl 1er Pack (1 x 250 ml)

La Tourangelle€9.714.5★382 rev

Palatura Walnussöl für Holz - Umweltfreundliches Holzöl für Außen & Innen - Lebensmittelecht Tiefenwirksam Schnelltrocknend Seidiger Glanz Langanhaltender Schutz - Angenehmer Nussiger Geruch

Palatura€14.124.6★160 rev

Newest

by launch date

KoRo - Bio Walnussöl 500 ml - Pflanzlich und kaltgepresst aus 100% Bio Walnüssen

KoRo€19.1114 rev

4mo ago

Palatura Walnussöl für Holz - Umweltfreundliches Holzöl für Außen & Innen - Lebensmittelecht Tiefenwirksam Schnelltrocknend Seidiger Glanz Langanhaltender Schutz - Angenehmer Nussiger Geruch

Palatura€14.12160 rev

2y ago

Sala Walnussöl kaltgepresst bio 1000 ml (1 L Glasflasche)

Sala€25.2111 rev

3y ago

Natulio Walnussöl Bio kaltgepresst 250ml - zur Ernährung sowie zur Haarpflege geeignet - sehr reich an Linolsäure - zertifiziert nach DE-ÖKO-006

Natulio€15.98119 rev

4y ago

Bio Walnussöl 250ml Kaltgepresst aus französischen Walnüssen

Dr. Metz€13.0439 rev

4y ago

What buyers say about walnussöl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt19%

“Qualität Ware”

Geschmack insgesamt15%

“Richtig lecker”

Geruch12%

“Der Duft meiner Jugend”

Ölig/fettig11%

“Das Öl lässt sich super einfach auftragen und zieht schnell ein”

Farbe7%

“Einzigartig”

Preis-Leistungs-Verhältnis6%

“bekannt gutes Produkt allerdings auch hoher Preis.”

Geschmack6%

“Weicher angenehmer Geschmack”

Holzqualität6%

“Holz Schutz ist perfekt”

Helligkeit/Glanz/Glühen3%

“Holz erhält einen sehr angenehmen seidigen Glanz”

Einfache Reinigung3%

“habe es Stunden einziehen lassen nach einmal leicht von Hand abwaschen wieder genau wie vor der Behandlung.”

What buyers complain about

Preis-Leistungs-Verhältnis22%

“Einfach Mega teuer für 150 ml”

Geschmack insgesamt18%

“Ranzig nicht lecker”

Geruch14%

“Öl riecht muffig”

Bitter12%

“Das Öl ist bitter”

Geschmack8%

“Der neutrale Geschmack stört mich nicht beim Braten”

Gesamtgröße8%

“es ist das beste Sonnenöl jedoch war ich überrascht wie winzig das Produkt ist mal sehe wie lange man auskommt jedoch nur für das Gesicht”

Ölig/fettig4%

“Ich finde dieses Öl schmeckt unglaublich schlecht”

Farbe1%

“nicht großartig in der Färbung verändert.”

Lackqualität1%

“nicht großartig in der Färbung verändert.”

Top return reasons

Fall/Aufprallschutz33%

Defekt Material/Teile33%

Funktionalität insgesamt33%

Common questions

Is walnussöl profitable to sell on Amazon Germany?: The niche generates €78K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (48/100).
How competitive is the walnussöl niche?: 13 brands and 31 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in walnussöl?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Geruch. The return rate is 0.1%.
When does demand for walnussöl peak?: Demand peaks in Apr; the busiest month runs 1.7× the quietest.
What does it cost to enter the walnussöl niche?: Listings span €5.66–€49.58; the average listing price is €18.54 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.