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Walnussöl

a small market ($78K/yr) — Walnussöl doesn't clear our bar today.

Flapen Score

48
Skip it

Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46

Market size 19Growth 19Conversion 60Competition 37Returns 100Price range 78Avg price 84Brand share 40Review moat 86Quality gap 42
This niche Category average · 1,367 niches

Is Walnussöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Walnussöl is a €78K/yr Amazon Germany market (81K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Apr. Verdict: Skip it — 48/100.

Walnussöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.4% over the last 90 days and 5.2% of searches end in a purchase.

€78K

revenue / yr

Units sold / yr5K
Search volume / yr-12.4%81K
Conversion rate5.2%
Avg price€18.54

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 31
Top-5 product click share63%
Open market19%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement68%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews275

Top Walnussöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€23K€31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

31

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

14%

  • Ölmühle Solling38%
  • KRÄUTERLAND N A T U R - Ö L M Ü H L E18%
  • bioKontor10%
  • La Tourangelle9%
  • Palatura6%
  • Dr. Metz5%
  • Open — no brand owns it (7 brands, 14%)

Walnussöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR5.2%Products19Brands13Top 5 Brands81%OOS Rate4.5%Rating4.5★Reviews275Avg BSR#173
2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.7×

Top Walnussöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • walnussöl50K/yr
  • walnussöl kaltgepresst7K/yr
  • walnussöl bio8K/yr
  • walnussöl bio kaltgepresst4K/yr
  • bio walnussöl5K/yr
  • walnussöl kaltgepresst bio3K/yr
  • nussöl4K/yr

What reviews say buyers love and hate about Walnussöl

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt19%

Qualität Ware

Geschmack insgesamt15%

Richtig lecker

Geruch12%

Der Duft meiner Jugend

Ölig/fettig11%

Das Öl lässt sich super einfach auftragen und zieht schnell ein

Farbe7%

Einzigartig

What buyers complain about

87% of reviews
Preis-Leistungs-Verhältnis22%

Einfach Mega teuer für 150 ml

Geschmack insgesamt18%

Ranzig nicht lecker

Geruch14%

Öl riecht muffig

Bitter12%

Das Öl ist bitter

Geschmack8%

Der neutrale Geschmack stört mich nicht beim Braten

Walnussöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Fall/Aufprallschutz
33%
2Defekt Material/Teile
33%
3Funktionalität insgesamt
33%

Common Walnussöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Walnussöl 48/100 on Amazon Germany — Skip it. The niche generates €78K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.
Search demand for Walnussöl on Amazon Germany peaks in Apr, where the busiest month runs 1.7× the quietest.