Is waffeln profitable to sell on Amazon Germany?

The niche generates €409K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the waffeln niche?

21 brands and 69 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in waffeln?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.3%.

When does demand for waffeln peak?

Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the waffeln niche?

Listings span €0.62–€37.76; the average listing price is €11.27 (sweet spot $15–$100). The average incumbent carries 2,864 reviews — the moat a new listing must climb.

waffeln

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Price range

Good€0.62–€37.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€409K

€409K/yr · 530K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.27

avg listing price — sweet spot $15–$100

Review moat

Okay2,864.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, waffeln is a €409K/yr Amazon Germany market (530K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

waffeln market data

Units sold / yr: 60K–80K; avg 1,000–1,250/product
Revenue / yr: €676K–€902K; units × avg price
Conversion rate: 6.8%
Avg BSR: #73
Page quality: 0%
Prime: 76%
Sponsored: 43%
Out of stock: 5.7%
Avg brand age: 58 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

21 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

31%

Top 20: 71%

Open market

14%

Alnatura45%
Manner WIEN26%
RUF7%
Amazon Essentials4%
manner4%
Hopser Food Fun2%
Open — no brand owns it (15 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top waffeln search terms

reiswaffeln95K/yr -12.3%11.9% conv.
waffeln93K/yr -1.5%2.0% conv.
manner waffeln63K/yr -13.1%6.4% conv.
manner62K/yr -12.9%4.1% conv.
waffel38K/yr -20.4%0.7% conv.
reiswaffeln mit schokolade25K/yr -25.2%7.4% conv.
reiswaffeln mit geschmack23K/yr -6.4%3.5% conv.
manner schnitten24K/yr -14.2%5.1% conv.
waffeln gebäck19K/yr -19.2%2.3% conv.
waffelteig16K/yr -8.4%6.0% conv.

All search terms

Top waffeln products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Reiswaffeln - mit Salz 100g

Alnatura€0.724.5★199 rev

Manner Neapolitaner | vegane knusprige Waffeln mit Haselnusscreme | 1er Pack (400 g)

Manner WIEN€3.314.7★2,268 rev

Alnatura Bio Reiswaffeln ohne Salz 100g

Alnatura€0.874.6★186 rev

Alnatura Bio Reiswaffeln Schoko 100 g

Alnatura€1.784.4★191 rev

Manner Neapolitaner | vegane knusprige Waffeln mit Haselnusscreme | 12er Pack (12 x 75 g)

Manner WIEN€10.154.7★2,268 rev

Newest

by launch date

Alnatura Bio Reiswaffeln Joghurt-Erdbeer 100 g

Alnatura€2.2137 rev

7mo ago

Manner Family Favourites 8er Geschenkpackung 600g

manner€9.992 rev

11mo ago

RUF Waffeln im Shaker Mischung für Waffelteig ergibt 4-6 Waffeln aus dem Waffeleisen zu der Waffelteig Mischung nur Milch hinzufügen 220g

RUF€2.29303 rev

2y ago

REISHUNGER BIO Reiswaffeln Natur aus Bio-Vollkorn Reis 12x100g - Veganer Glutenfreier & Fettarmer Snack ohne Zusatz von Salz & Zucker

Reishunger€16.7094 rev

5y ago

Alnatura Reiswaffeln Zartbitter 100g

Alnatura€1.7893 rev

6y ago

What buyers say about waffeln

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt44%

“Yummy”

Qualität insgesamt8%

“Super Produkt”

Geschmack5%

“Leckere Snack Packs”

Preis-Leistungs-Verhältnis4%

“Top Preis super”

Einfache Reinigung4%

“Lässt sich auf Grund der Beschichtung super easy nach der Benutzung reinigen, nichts bleibt kleben”

Knusprigkeit4%

“Knuspriger”

Backen3%

“Beste Waffeln”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

Kochanleitung2%

“Die Zubereitung ist simple”

Süße2%

“Super Alternative zu Süßigkeiten”

What buyers complain about

Geschmack insgesamt8%

“Schmeckt nach absolut garnichts”

Preis-Leistungs-Verhältnis8%

“Etwas teuer”

Haltbarkeit8%

“Bei zweiter Benutzung schon defekt”

Qualität insgesamt7%

“Unerwartet schlechte Qualität”

Einfache Reinigung6%

“Leider sehr schwer zu reinigen, somit nach kurzer Zeit nicht sonderlich hygienisch”

Gesamtgröße5%

“mini”

Geruch4%

“hat angefangen zu stinken”

Dicke3%

“Die Platten sind ungewöhnlich dünn”

Abgestanden/verfault/verwöhnt3%

“IGITT”

Süße3%

“Zu süß”

Top return reasons

Gesamtgröße23%

Heizung15%

Qualität insgesamt10%

Funktionalität insgesamt7%

Toasten6%

Haltbarkeit5%

Griffqualität5%