waffeln
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good€0.62–€37.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€409K€409K/yr · 530K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.27avg listing price — sweet spot $15–$100
Review moat
Okay2,864.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, waffeln is a €409K/yr Amazon Germany market (530K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- €676K–€902K
- units × avg price
- Launch success
- —
- 1 of 4 new (360d)
- Conversion rate
- 6.8%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 43%
- Out of stock
- 5.7%
- Avg brand age
- 58 months
- Avg seller age
- 183 days
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
69
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
31%
Top 20: 71%
Open market
14%
- Alnatura45%
- Manner WIEN26%
- RUF7%
- Amazon Essentials4%
- manner4%
- Hopser Food Fun2%
- Open — no brand owns it (15 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Reiswaffeln - mit Salz 100g
Alnatura€0.724.5★199 rev
Manner Neapolitaner | vegane knusprige Waffeln mit Haselnusscreme | 1er Pack (400 g)
Manner WIEN€3.314.7★2,268 rev
Alnatura Bio Reiswaffeln ohne Salz 100g
Alnatura€0.874.6★186 rev
Alnatura Bio Reiswaffeln Schoko 100 g
Alnatura€1.784.4★191 rev
Manner Neapolitaner | vegane knusprige Waffeln mit Haselnusscreme | 12er Pack (12 x 75 g)
Manner WIEN€10.154.7★2,268 rev
Newest
by launch date
EKERA reis-fit Risbellis 12er Mixpaket (2 x 6 Sorten) knusprige Reiscracker | Süß & herzhaft | leichte Reiswaffeln als Snack für unterwegs Büro & zu Hause | Reis Cracker fettarm
EKERA€23.3714 rev
Alnatura Bio Reiswaffeln Joghurt-Erdbeer 100 g
Alnatura€2.2137 rev
Alnatura Bio Reiswaffeln Apfel-Himbeere 35 g
Alnatura€1.087 rev
Manner Family Favourites 8er Geschenkpackung 600g
manner€9.992 rev
FALKENSTEJN Herren-Kurzarmhemd aus 100% Baumwolle Atmungsaktiv Pflegeleicht Klassischer Schnitt mit Brusttaschen Freizeit & Büro SXXL (S weiß)
FALKENSTEJN€34.2117 rev
Trending
90-day click momentum
Amazon Essentials Herren Fleece-Jogginghose mit offenem Saum (erhältlich in Übergrößen) Mittelgrau Meliert XXL Große Größen
Amazon Essentials€14.544.1★
PALLTEX NAHM Kochhose Herren 100% Baumwolle Kochhose Herren Koch Hosen für Männer Baumwolle Bäckerhose EN 13688 (Pepit XL)
PALLTEX€18.984.2★
Amazon Essentials Herren Fleece-Jogginghose mit offenem Saum (erhältlich in Übergrößen) Mittel Braun XL
Amazon Essentials€13.564.1★
Amazon Essentials Herren Pullover mit Langen Ärmeln und Rundhalsausschnitt aus 100% Baumwolle mit Zopfmuster Marineblau M
Amazon Essentials€17.574.2★
Lowbangge Boxershorts Herren 9er Pack Unterhosen Männer Baumwolle Mit 3D-Schnitt Hoher Komfort&Atmungsaktiv Ohne Aufrollen Enge im Schritt vermeiden
Lowbangge€28.584.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy”
“Super Produkt”
“Leckere Snack Packs”
“Top Preis super”
“Lässt sich auf Grund der Beschichtung super easy nach der Benutzung reinigen, nichts bleibt kleben”
“Knuspriger”
“Beste Waffeln”
“Einfache Handhabung”
“Die Zubereitung ist simple”
“Super Alternative zu Süßigkeiten”
What buyers complain about
“Schmeckt nach absolut garnichts”
“Etwas teuer”
“Bei zweiter Benutzung schon defekt”
“Unerwartet schlechte Qualität”
“Leider sehr schwer zu reinigen, somit nach kurzer Zeit nicht sonderlich hygienisch”
“mini”
“hat angefangen zu stinken”
“Die Platten sind ungewöhnlich dünn”
“IGITT”
“Zu süß”
Top return reasons
Common questions
- Is waffeln profitable to sell on Amazon Germany?
- The niche generates €409K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the waffeln niche?
- 21 brands and 69 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in waffeln?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.3%.
- When does demand for waffeln peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the waffeln niche?
- Listings span €0.62–€37.76; the average listing price is €11.27 (sweet spot $15–$100). The average incumbent carries 2,864 reviews — the moat a new listing must climb.
Related niches in Lebensmittel & Getränke
- 63bierfassWorth a look
- 63spargelWorth a look
- 64dosenbier 0 33Worth a look
- 64alkoholfreiWorth a look
- 64alkoholfreier weinWorth a look
- 64rose weinWorth a look