Vegemite
a concentrated shelf (top 5 take 89% of clicks) — Vegemite doesn't clear our bar today.
Flapen Score
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Is Vegemite profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Vegemite is a €86K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Skip it — 45/100.
Vegemite: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +0.3% over the last 90 days and 10.5% of searches end in a purchase.
€86K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Vegemite products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Vegemite Topf 220 g
- Price
- €11.51
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 7y ago
Vegemite Yeast Extract 220g (Pack 2)
- Price
- €16.51
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago
Kraft Vegemite 220g
- Price
- €11.13
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9y ago
Marmite Yeast Extract Original 125g
- Price
- €8.01
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9y ago
Kraft Vegemite Glas 220 g 4 Stück
- Price
- €27.80
- Rating
- 4.5/5
- Reviews
- 535
- Age
- 9y ago
Trending
90-day click momentumVegemite Topf 220 g
- Price
- €11.51
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 7y ago
Kraft Vegemite 220g
- Price
- €11.13
- Rating
- 3.9/5
- Reviews
- 40
- Age
- 9y ago
Marmite Yeast Extract Original 125g
- Price
- €8.01
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 9y ago
Kraft Vegemite 220 g (6 Stück)
- Price
- €35.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 4y ago
Vegemite Yeast Extract 220g (Pack 2)
- Price
- €16.51
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago
Newest
by launch date
Vegemite Yeast Extract 3er Pack (3x220g) - Original Australischer Hefeextrakt Brotaufstrich Dreierpack zusammengestellt durch Pikaflor
- Price
- €24.39
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 8mo ago
Vegemite Yeast Extract 220g (Pack 2)
- Price
- €16.51
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago
Kraft Vegemite 220 g (6 Stück)
- Price
- €35.32
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 4y ago
Vegemite 400g Jar by Vegemite
- Price
- €9.99
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 6y ago
Vegemite Topf 220 g
- Price
- €11.51
- Rating
- 4.3/5
- Reviews
- 244
- Age
- 7y ago
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 rising
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Kraft53%
- Tom Moritz27%
- Marmite6%
- Vegemite6%
- Vegemite yeast spread from Australia. 400g jar.4%
- Pikaflor4%
Vegemite demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.9×
What reviews say buyers love and hate about Vegemite
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Lecker”
“Bewährte Qualität, meine Frau kennt es von ihrer Jugend aus 🇵🇬”
“bestimmt sehr gesund”
“Ein sehr einzigartiger Geschmack”
“Lecker 😋 Harzer Käse und Marmite drauf, ich liebe es 😋”
What buyers complain about
84% of reviews“Schmeckt nicht”
“Salzig, wie sojasauce”
“Schmeckt recht bitter und salzig, erinnert jedoch dünn gestrichen mit Butter an sowas wie Kaviar”
“Geschmackssache”
“Viel zu herb”
Common Vegemite questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
