vegemite
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great142.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great€18.08avg listing price — sweet spot $15–$100
Price range
Good€8.01–€35.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Market size
Bad€86K€86K/yr · 45K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, vegemite is a €86K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vegemite market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €54K–€72K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
22
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Kraft53%
- Tom Moritz27%
- Marmite6%
- Vegemite6%
- Vegemite yeast spread from Australia. 400g jar.4%
- Pikaflor4%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — +0.3% search growth over the last 90 days.Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.9×
Top vegemite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Vegemite Yeast Extract 3er Pack (3x220g) - Original Australischer Hefeextrakt Brotaufstrich Dreierpack zusammengestellt durch Pikaflor
Pikaflor€24.3912 rev
Vegemite Yeast Extract 220g (Pack 2)
Tom Moritz€16.51152 rev
Kraft Vegemite 220 g (6 Stück)
Kraft€35.3279 rev
Vegemite 400g Jar by Vegemite
Vegemite yeast spread from Australia. 400g jar.€9.9910 rev
Vegemite Topf 220 g
Kraft€11.51244 rev
What buyers say about vegemite
What buyers praise and complain about, mined from review topics.What buyers love
“Lecker”
“Bewährte Qualität, meine Frau kennt es von ihrer Jugend aus 🇵🇬”
“bestimmt sehr gesund”
“Ein sehr einzigartiger Geschmack”
“Lecker 😋 Harzer Käse und Marmite drauf, ich liebe es 😋”
“Den sozialen Medien sei Dank bekommt man auch gute Anleitungen, was zu tun ist: Toastbrot, geröstet”
What buyers complain about
“Schmeckt nicht”
“Salzig, wie sojasauce”
“Schmeckt recht bitter und salzig, erinnert jedoch dünn gestrichen mit Butter an sowas wie Kaviar”
“Geschmackssache”
“Viel zu herb”
“Dünn”
Common questions
- Is vegemite profitable to sell on Amazon Germany?
- The niche generates €86K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the vegemite niche?
- 6 brands and 22 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in vegemite?
- Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Bitter. The return rate is 0.0%.
- When does demand for vegemite peak?
- Demand peaks in Feb–Mar–Nov; the busiest month runs 2.9× the quietest.
- What does it cost to enter the vegemite niche?
- Listings span €8.01–€35.32; the average listing price is €18.08 (sweet spot $15–$100). The average incumbent carries 143 reviews — the moat a new listing must climb.