Vegan
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -14.8% this quarter, so Vegan is a Maybe.
- Flapen Score
- 62 / 100Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 4662
- Market size
- €294K/yr990K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 28%top-5 click share · 49 brands · 98 sellers
Flapen Score
Vegan against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Vegan is stronger. Inside it, weaker.
Market
The Vegan market on Amazon at a glance
Shoppers on Amazon Germany searched for Vegan 990K times last year and spent an estimated €294K. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 990K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €294K a year.
- Searches, last 12 months
- 990K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €294Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- vegan387K searches a year
02 · Price
A sale here is worth €10.18.
Listings sell for €10.18 on average, from €0.62 to €76.26. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At €10.18 that is €3K to €5K a year per listing.
- Average price
- €10.18under the $15 to $100 sweet spot
- Price range
- €0.62–€76.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #298 within Geschenkkörbe & Feinkostgeschenke. It carries 666 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 90%
- Out of stock, average day
- 15.8%
- Average rank
- #298in Geschenkkörbe & Feinkostgeschenke
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 666per listing
- Listings tracked
- 71
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Vegan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
49 falling
Sellers
98
Top-5 brand share
41%
Top 20: 78%
Top-5 click share
28%
Top 20: 62%
Open market
54%
- Brand 114%
- Brand 210%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Vegan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Vegan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vegan387K/yr
- vegane süßigkeiten209K/yr
- vegane schokolade128K/yr
- vegane lebensmittel65K/yr
- vegane snacks24K/yr
- schokolade vegan34K/yr
- süßigkeiten vegan24K/yr
- vegan snacks14K/yr
- vegan schokolade17K/yr
- vegan süßigkeiten15K/yr
Reviews and returns
What reviews say buyers love and hate about Vegan
We read the reviews and the return reasons for every product selling here.
“Ungenießbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vegan questions
Answered from the same tracked data.









