vegan
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great€0.62–€76.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good666.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€294K€294K/yr · 990K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.18avg listing price — sweet spot $15–$100
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, vegan is a €294K/yr Amazon Germany market (990K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
vegan market data
- Units sold / yr
- 50K–60K
- avg 250–500/product
- Revenue / yr
- €509K–€611K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #298
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 56%
- Out of stock
- 15.8%
- Avg brand age
- 53 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
49 falling
Sellers
98
Top-5 brand share
41%
Top 20: 78%
Top-5 click share
28%
Top 20: 62%
Open market
54%
- nimm214%
- Lindt10%
- Niederegger7%
- Kuhbonbon5%
- Alnatura5%
- Fritt5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top vegan search terms
- vegan387K/yr
- vegane süßigkeiten209K/yr
- vegane schokolade128K/yr
- vegane lebensmittel65K/yr
- vegane snacks24K/yr
- schokolade vegan34K/yr
- süßigkeiten vegan24K/yr
- vegan snacks14K/yr
- vegan schokolade17K/yr
- vegan süßigkeiten15K/yr
Top vegan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nimm2 Lachgummi Mümmelbande 1 x 225 g Veganes Fruchtgummi mit Vitaminen Frucht- und Gemüsesaft Süßigkeit in sechs Geschmacksrichtungen
nimm2€1.184.7★431 rev
Lindt Schokolade | Lindor Beutel Vegan | 108g | 9 Kugeln mit zartschmelzender Füllung | Schokoladen-Geschenk
Lindt€6.534.6★93 rev
Kuhbonbon Vegan Caramel - Weichkaramellen mit Bio Kokosmilch und Kakaobutter - 165g
Kuhbonbon€2.774.5★2,288 rev
nimm2 Lachgummi Märchenprinzen 1 x 300 g Vegane Fruchtgummis mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen
nimm2€1.364.6★1,310 rev
Knorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen
Knorr€1.124.3★64 rev
Newest
by launch dateKnorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen
Knorr€1.1264 rev
Niederegger Nougat Knusperwaffel VEGAN 100g
Niederegger€4.4763 rev
Niederegger Caramel Crunch VEGAN 100g
Niederegger€4.4576 rev
nimm2 Lachgummi Mümmelbande 1 x 225 g Veganes Fruchtgummi mit Vitaminen Frucht- und Gemüsesaft Süßigkeit in sechs Geschmacksrichtungen
nimm2€1.18431 rev
frankonia CHOCOLAT NO SUGAR ADDED Hazelnut Crisp Cocoa Waffles 9 Stück
frankonia CHOCOLAT€3.69153 rev
Trending
90-day click momentumfrankonia CHOCOLAT NO SUGAR ADDED Hazelnut Crisp Cocoa Waffles 9 Stück
frankonia CHOCOLAT€3.694.3★
Feel FIT Veganela Balls vegane Kokosnusspralinen mit ganzen Mandeln im Inneren und Kokosmilchcreme ohne Zuckerzusatz ohne Palmöl (6 x 63 g)
feel fit€18.774.0★
Knorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen
Knorr€1.124.3★
Lindt Schokolade | Lindor Beutel Vegan | 108g | 9 Kugeln mit zartschmelzender Füllung | Schokoladen-Geschenk
Lindt€6.534.6★
nimm2 Lachgummi Märchenprinzen 1 x 300 g Vegane Fruchtgummis mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen
nimm2€1.364.6★
What buyers say about vegan
What buyers praise and complain about, mined from review topics.What buyers love
“Super Snack fur Kinder”
“Vegan”
“Super lecker”
“Süßes”
“Top Produkt”
“Preis super”
“low carb – ideal für bewusste Naschmomente.”
“Geschenk”
“crunchy zu gleich”
“Ich hatte diese Sour Stars zu Weihnachten gekauft und war andere saure Gummis von Nimm2 und Haribo gewöhnt, die wir als Familie wirklich mögen”
What buyers complain about
“Ungenießbar”
“Klar sie sind nicht billig”
“Wenig Zucker”
“0 Geschmack”
“mini”
“Nicht gut gelagert”
“Schmeckt sehr nach Süßstoff”
“Konsistenz”
“Cremig ja, vor allem fettig im Geschmack,”
“Achtung nicht glutenfrei”
Common questions
- Is vegan profitable to sell on Amazon Germany?
- The niche generates €294K/yr across 71 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the vegan niche?
- 49 brands and 98 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in vegan?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- When does demand for vegan peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the vegan niche?
- Listings span €0.62–€76.26; the average listing price is €10.18 (sweet spot $15–$100). The average incumbent carries 666 reviews — the moat a new listing must climb.