How competitive is the Vegan niche on Amazon Germany?

49 brands and 98 sellers compete in Vegan on Amazon Germany. The top 5 Vegan products take 28% of clicks and its top 5 brands hold 41% of demand.

What do buyers complain about in Vegan?

Vegan buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Vegan niche?

Vegan sells for €10.18 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.62–€76.26. The average incumbent carries 666 reviews — the moat a new listing must climb.

Vegan

Vegan shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46

This niche Category average · 1,367 niches

Is Vegan profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vegan is a €294K/yr Amazon Germany market (990K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.

Vegan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.8% over the last 90 days and 2.9% of searches end in a purchase.

€294K

revenue / yr

Units sold / yr60K

Search volume / yr-14.8%990K

Conversion rate2.9%

Avg price€10.18

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers49 · 98

Top-5 product click share28%

Open market59%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 71 products

Top Vegan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

nimm2 Lachgummi Mümmelbande 1 x 225 g Veganes Fruchtgummi mit Vitaminen Frucht- und Gemüsesaft Süßigkeit in sechs Geschmacksrichtungen

Price: €1.18
Rating: 4.7/5
Reviews: 431
Age: 1y ago

Lindt Schokolade | Lindor Beutel Vegan | 108g | 9 Kugeln mit zartschmelzender Füllung | Schokoladen-Geschenk

Price: €6.53
Rating: 4.6/5
Reviews: 93
Age: 2y ago

Kuhbonbon Vegan Caramel - Weichkaramellen mit Bio Kokosmilch und Kakaobutter - 165g

Price: €2.77
Rating: 4.5/5
Reviews: 2,288
Age: 9y ago

nimm2 Lachgummi Märchenprinzen 1 x 300 g Vegane Fruchtgummis mit Fruchtsaft und Vitaminen Süßigkeit in sechs Geschmacksrichtungen

Price: €1.36
Rating: 4.6/5
Reviews: 1,310
Age: 6y ago

Knorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen

Price: €1.12
Rating: 4.3/5
Reviews: 64
Age: 5mo ago

Newest

by launch date

Knorr Vegane Carbonara Fix für eine leckere vegane Pasta 2 Portionen

Price: €1.12
Rating: 4.3/5
Reviews: 64
Age: 5mo ago

Niederegger Nougat Knusperwaffel VEGAN 100g

Price: €4.47
Rating: 4.6/5
Reviews: 63
Age: 1y ago

Niederegger Caramel Crunch VEGAN 100g

Price: €4.45
Rating: 4.6/5
Reviews: 76
Age: 1y ago

nimm2 Lachgummi Mümmelbande 1 x 225 g Veganes Fruchtgummi mit Vitaminen Frucht- und Gemüsesaft Süßigkeit in sechs Geschmacksrichtungen

Price: €1.18
Rating: 4.7/5
Reviews: 431
Age: 1y ago

frankonia CHOCOLAT NO SUGAR ADDED Hazelnut Crisp Cocoa Waffles 9 Stück

Price: €3.69
Rating: 4.3/5
Reviews: 153
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

49 falling

Sellers

Top-5 brand share

41%

Top 20: 78%

Top-5 click share

28%

Top 20: 62%

Open market

54%

nimm214%
Lindt10%
Niederegger7%
Kuhbonbon5%
Alnatura5%
Fritt5%

Vegan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume990KCVR2.9%Products71Brands49Top 5 Brands41%OOS Rate15.8%Rating4.4★Reviews666Avg BSR#298

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Vegan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vegan387K/yr -7.8%1.3% conv.
vegane süßigkeiten209K/yr -17.3%4.6% conv.
vegane schokolade128K/yr -33.1%3.9% conv.
vegane lebensmittel65K/yr -4.5%2.0% conv.
vegane snacks24K/yr +12.1%2.2% conv.
schokolade vegan34K/yr -36.5%4.8% conv.
süßigkeiten vegan24K/yr -22.8%5.8% conv.
vegan snacks14K/yr -13.2%2.8% conv.
vegan schokolade17K/yr -28.1%3.3% conv.
vegan süßigkeiten15K/yr -13.2%3.6% conv.

What reviews say buyers love and hate about Vegan

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Geschmack insgesamt49%

“Super Snack fur Kinder”

Vegan/Biologisch8%

“Vegan”

Geschmack7%

“Super lecker”

Süße6%

“Süßes”

Qualität insgesamt3%

“Top Produkt”

What buyers complain about

58% of reviews

Geschmack insgesamt19%

“Ungenießbar”

Preis-Leistungs-Verhältnis11%

“Klar sie sind nicht billig”

Süße8%

“Wenig Zucker”

Geschmack8%

“0 Geschmack”

Gesamtgröße3%

“mini”

Common Vegan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vegan 62/100 on Amazon Germany — Worth a look. The niche generates €294K/yr across 71 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -14.8% over the last 90 days.