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Vanille Milch

Fail

The top 5 brands take 100% of clicks, so Vanille Milch is a Fail.

Flapen Score
47
47 / 100
Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size
€203K/yr159K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
56%top-5 click share · 3 brands · 27 sellers

Flapen Score

Vanille Milch against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Vanille Milch is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vanille Milch market on Amazon at a glance

Shoppers on Amazon Germany searched for Vanille Milch 159K times last year and spent an estimated €203K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €203K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
9.2%
Market size, estimated
€203Ka year
Top search term
alpro92K searches a year

02 · Price

A sale here is worth €13.93.

Listings sell for €13.93 on average, from €1.56 to €18.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €13.93 that is €14K to €17K a year per listing.

Average price
€13.93under the $15 to $100 sweet spot
Price range
€1.56–€18.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€14K–€17K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Milchprodukte, Eier & Alternativen auf Pflanzenbasis. It carries 814 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Milchprodukte, Eier & Alternativen auf Pflanzenbasis
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
814per listing
Listings tracked
26

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Vanille Milch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

0%

  • Brand 187%
  • Brand 211%
  • Brand 31%

Search terms

Top Vanille Milch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alpro92K/yr
  • alpro vanille23K/yr
  • vanille milch9K/yr
  • alpro milch5K/yr
  • alpro joghurt6K/yr
  • alpro vanille milch5K/yr
  • alpro soja vanille5K/yr
  • alpro ohne zucker3K/yr
  • oatly vanille2K/yr
  • hafermilch vanille3K/yr

Reviews and returns

What reviews say buyers love and hate about Vanille Milch

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Schade der preis”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Vanille Milch questions

Answered from the same tracked data.