Vanille
soft demand (-18.9% this quarter) — Vanille doesn't clear our bar today.
Flapen Score
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Is Vanille profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Vanille is a €74K/yr Amazon Germany market (123K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Vanille: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.9% over the last 90 days and 4.8% of searches end in a purchase.
€74K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Vanille products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
20 Bourbon Vanilleschoten aus Madagaskar 14 cm Größe M Planifolia Prestige Reserve Premium Qualität Intensiv Aromatisch 100% Natürlich Für Patisserie & Desserts
- Price
- €13.82
- Rating
- 4.6/5
- Reviews
- 1,018
- Age
- 1y ago
Alpi Nature Bourbon Vanillepulver 25g Vanilleschoten Madagaskar gemahlen Bourbon Vanille Pulver Klasse A
- Price
- €7.48
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 2y ago
RUF Bourbon Vanille-Paste echte Bourbon-Vanille aus der Tube für Kuchen Torten und Desserts 1 TL = Aroma 1 Vanille-Schote glutenfrei vegan 75g
- Price
- €3.35
- Rating
- 4.6/5
- Reviews
- 1,631
- Age
- 4y ago
InterVanilla BIO Bourbon Vanillepulver 50g Bourbon Vanille Pulver gemahlen. Vanilla Powder aus Madagaskar. Gemahlene Vanille ohne Zusätze
- Price
- €19.88
- Rating
- 4.6/5
- Reviews
- 1,104
- Age
- 5y ago
InterVanilla BIO Bourbon Vanillepulver 100g Bourbon Vanille Pulver gemahlen. Vanilla Powder aus Madagaskar. Gemahlene Vanille ohne Zusätze
- Price
- €33.11
- Rating
- 4.6/5
- Reviews
- 1,104
- Age
- 4y ago
Trending
90-day click momentum
Nabür 50 g Bio-Bourbon-Vanillepulver aus Madagaskar Gemahlene Vanille ungesalzen ungesüßt ohne Zusatzstoffe
- Price
- €13.50
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 5mo ago
Löwenstark Vanille Bourbon gemahlen BIO 30g - Fein gemahlene vegane Bio Bourbon Vanille. Ideal zum Verfeinern von Süßspeisen Gebäck & Getränken
- Price
- €14.80
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 9mo ago
Alpi Nature Bourbon Vanillepulver 25g Vanilleschoten Madagaskar gemahlen Bourbon Vanille Pulver Klasse A
- Price
- €7.48
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 2y ago
InterVanilla BIO Bourbon Vanillepulver 100g Bourbon Vanille Pulver gemahlen. Vanilla Powder aus Madagaskar. Gemahlene Vanille ohne Zusätze
- Price
- €33.11
- Rating
- 4.6/5
- Reviews
- 1,104
- Age
- 4y ago
20 Bourbon Vanilleschoten aus Madagaskar 14 cm Größe M Planifolia Prestige Reserve Premium Qualität Intensiv Aromatisch 100% Natürlich Für Patisserie & Desserts
- Price
- €13.82
- Rating
- 4.6/5
- Reviews
- 1,018
- Age
- 1y ago
Newest
by launch dateNabür 50 g Bio-Bourbon-Vanillepulver aus Madagaskar Gemahlene Vanille ungesalzen ungesüßt ohne Zusatzstoffe
- Price
- €13.50
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 5mo ago
Bourbon Vanille Pulver Premium natur (30g) reines Bourbon Vanillepulver aus Madagaskar
- Price
- €8.38
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 7mo ago
Löwenstark Vanille Bourbon gemahlen BIO 30g - Fein gemahlene vegane Bio Bourbon Vanille. Ideal zum Verfeinern von Süßspeisen Gebäck & Getränken
- Price
- €14.80
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 9mo ago
Jean & Len Haarparfum youre my coco vanilla duftet nach Kokos & süßer Vanille pflegende Formel für alle Haartypen geeignet beschwert das Haar nicht vegan Hair Perfume ohne Silikone 105 ml
- Price
- €3.34
- Rating
- 4.2/5
- Reviews
- 687
- Age
- 12mo ago
20 Bourbon Vanilleschoten aus Madagaskar 14 cm Größe M Planifolia Prestige Reserve Premium Qualität Intensiv Aromatisch 100% Natürlich Für Patisserie & Desserts
- Price
- €13.82
- Rating
- 4.6/5
- Reviews
- 1,018
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 falling
Sellers
62
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
51%
Top 20: 91%
Open market
21%
- InterVanilla30%
- VANNERIE DU MONDE14%
- Alpi Nature14%
- RUF12%
- DECOCINO5%
- Dr. Oetker3%
Vanille demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Top Vanille search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- vanille75K/yr
- vanilla30K/yr
- bourbon vanille12K/yr
- vanill5K/yr
What reviews say buyers love and hate about Vanille
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“echt super Aroma”
“Super Qualität”
“Schmeckt super”
“leicht karamellige Aroma mit feinen floralen Noten – perfekt für Desserts, Kaffee oder zum Backen.”
“Super Preis-Leistung”
What buyers complain about
66% of reviews“Stinkt”
“Schmeckt nicht”
“Fast kein Vanille Aroma”
“oft dann recht teuer”
“wurden meine Haare davon fettig was ich sonst nie habe.”
Vanille return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Vanille questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
