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Valentinstag Schokolade

Fail

Demand is soft, at -87.8% this quarter, so Valentinstag Schokolade is a Fail.

Flapen Score
34
34 / 100
Ranks 1,260 of 1,367 Lebensmittel & Getränke niches · −12 vs the category median of 46
Market size
€11K/yr83K searches / yr
90-day growth
-87.8%search demand this quarter
Competition
54%top-5 click share · 9 brands · 34 sellers

Flapen Score

Valentinstag Schokolade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Valentinstag Schokolade is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Valentinstag Schokolade market on Amazon at a glance

Shoppers on Amazon Germany searched for Valentinstag Schokolade 83K times last year and spent an estimated €11K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-87.8%
Conversion, latest week
1.0%
Market size, estimated
€11Ka year
Peak month
December6.5× the quietest month
Top search term
milka herzen18K searches a year

02 · Price

A sale here is worth €13.34.

Listings sell for €13.34 on average, from €1.94 to €29.83. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €13.34 that is €0 to €1K a year per listing.

Average price
€13.34under the $15 to $100 sweet spot
Price range
€1.94–€29.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #269 within Geschenkkörbe & Feinkostgeschenke. It carries 590 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
80%
Out of stock, average day
10.5%
Average rank
#269in Geschenkkörbe & Feinkostgeschenke
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
590per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Valentinstag Schokolade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

5%

  • Brand 161%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Valentinstag Schokolade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Valentinstag Schokolade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milka herzen18K/yr
  • milka pralinen9K/yr
  • marzipan herzen5K/yr
  • schokolade valentinstag16K/yr
  • valentinstag pralinen4K/yr
  • valentinstag schokolade18K/yr
  • süßigkeiten valentinstag5K/yr
  • pralinen valentinstag7K/yr

Reviews and returns

What reviews say buyers love and hate about Valentinstag Schokolade

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Geschmack insgesamt”
23%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Geschmacklich nicht so gut”
A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Valentinstag Schokolade questions

Answered from the same tracked data.