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Unreal Matcha

Fail

The top 5 products take 100% of clicks, so Unreal Matcha is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€78K/yr35K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 2 sellers

Flapen Score

Unreal Matcha against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Unreal Matcha is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unreal Matcha market on Amazon at a glance

Shoppers on Amazon Germany searched for Unreal Matcha 35K times last year and spent an estimated €78K. All 2 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €78K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
11.8%
Market size, estimated
€78Ka year
Top search term
unreal matcha31K searches a year

02 · Price

A sale here is worth €19.14.

Listings sell for €19.14 on average, from €8.69 to €27.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 1,000 to 1,250 of them. At €19.14 that is €19K to €24K a year per listing.

Average price
€19.14inside the $15 to $100 sweet spot
Price range
€8.69–€27.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
1,000–1,250
Revenue per listing a year
€19K–€24K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Getränke, Kaffee & Tee. It carries 477 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Getränke, Kaffee & Tee
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
477per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Unreal Matcha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 195%
  • Brand 25%

Demand

Unreal Matcha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep · busiest ÷ quietest = 3.3× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Unreal Matcha

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Geschmack insgesamt”
20%of negative reviews mention “Bitter”
<0.1%of orders come back, a rate Amazon rounds to zero
“Etwas bitter”
A buyer, on “Bitter”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Unreal Matcha questions

Answered from the same tracked data.